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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing. Let’s get started.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

It also is relevant in public relations, content marketing and event marketing. Under Sprout Social’s Premium Analytics, Sprout seamlessly integrates reporting across various social media platforms for you. But today, we are going to focus on earned media value in the world of social media.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

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LinkedIn: The marketer’s guide

Martech

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

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How the event-first approach to marketing can maximize research ROI

Martech

Dig deeper: How 3 companies are reinventing event marketing with SoLoMo “It’s more important to share what the data means and how your audience can use it,” Linn said. .” Once you’ve collected the data, choose “one narrative/throughline per piece of content” to avoid overwhelming attendees.

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4 Tips to Increase Engagement With Your Digital Fundraisers

Marketing Insider Group

Follow these steps to group supporters accurately and effectively: Use predictive analytics to group donors based on shared characteristics. Predictive analytics solutions can help you develop supporter segments and automatically assign new audience members to the right segment. But how exactly does the segmentation process work?

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Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

Hubspot Marketing

Marketing spend optimization means getting the most out of your marketing budget. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. According to Diaz, his team kicked off the task with Google Analytics and Facebook Ads Manager. Reallocate funds based on performance.