Sprout Social

JULY 30, 2025

Reporting may already be in place, or you may need to lead the effort to build these models. Here’s how to put attribution modeling into practice: Integrate your data sources: Integrate platforms that collect marketing data (like Sprout, HubSpot or Google Analytics) with BI tools.

Content Marketing

Sprout Social

DECEMBER 20, 2024

Creative freedom for creators places into this. Ongoing engagement and support is key in maintaining these partnerships as well. One of the easiest ways to track influencer performance using TikToks native analytics is through using Invite Links. It highlights key performers and ensures accountability.

Branding

Customers.ai

DECEMBER 31, 2024

Key Metrics to Track When tracking the ROI impact of visitor identification, focus on these key performance indicators: Conversion Rate Improvements : Are more visitors turning into leads or customers? Behavior Flow Analysis : Tools like Google Analytics or Customers.ai

Key Performance Indicator

Sprout Social

SEPTEMBER 24, 2024

Use this week as a guideline and adjust as needed to ensure all elements are in place before going live. Make sure all links work, tracking codes are in place and landing pages are ready to welcome potential customers. Provide final approvals Now’s the time for a final check before your campaign goes live.

Influencer Marketing

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Because it houses all your social media conversations in one place, the Smart Inbox enables you to view, organize and respond to messages with ease. Streamlined inbox Because Sprouts Smart Inbox is centralized, youll have all your social messages in one place.

Management

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. Look at your social media analytics and also reflect intrinsically on what you think worked the best for you. Once you set your goals, it’s best to convert them into KPIs or key performance indicators.

Social Media Marketing

Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Emails are key here—keep it personal, engaging, and consistent. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place.

Management

Sprout Social

JUNE 16, 2025

At minimum, gather consistently tagged LinkedIn data using a LinkedIn analytics tool like Sprout Social and your CRM. This typically involves labeling and exporting separate datasets for each category before making them available to your marketing agency, marketing analytics team or uploading them to your modeling tool.

CRM

Martech

SEPTEMBER 18, 2024

To succeed, your brand must deliver the right message at the right time and in the right place. 4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully. They’re brief, constant and decisive.

Customer

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators.   It’s a platform-specific metric, and both the revenue and the ad spend data come from the same place — usually the social media platform’s own tracking tools.

Analytics

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. 1 Analytics Tool for Growth Beautiful reports. Using the Ow.ly Clear data.

Analytics

Backlinko

NOVEMBER 1, 2024

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. The first step is to set up a tool like Google Analytics. One of the main aspects of on-page SEO involves adding the keywords you just found in the previous step to corresponding pages on your site.

SEO

Buffer Marketing

OCTOBER 2, 2024

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. You can also compare your key performance indicators (KPIs) against the competition.

Price

Customers.ai

NOVEMBER 20, 2024

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Survey Platforms (e.g.,

PR

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Because it houses all your social media conversations in one place, the Smart Inbox enables you to view, organize and respond to messages with ease. Streamlined inbox Because Sprouts Smart Inbox is centralized, youll have all your social messages in one place.

Management

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics

Scoop.it!

AUGUST 29, 2024

This optimization ensures that your content is strategically placed and tailored to meet audience preferences, ultimately enhancing user experience and driving higher conversion rates. will curate content for your socials, websites, blogs, newsletters, and much more (and will also provide analytics on how your efforts are faring).

Content Marketing

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results.

Email Marketing

Sprout Social

JULY 18, 2025

With the ability to manage all your social initiatives in one place, you can reduce friction for both your potential customers and your team. What key performance indicators (KPIs) indicate successful social media engagement? For instance, engagement data can provide invaluable insights for future campaigns.

Retail

Welcome Software

MARCH 12, 2025

User behavior analytics through a product analytics platform like Optimizely Warehouse-Native Analytics. Discover Why Forrester Recognized Optimizely as a Leader Access the Full Report Product analytics Product analytics tools provide deep insights into how users interact with your product.

Product

Lynton Web

MAY 8, 2025

Strategically position authentic member testimonials : Place real member stories adjacent to membership options, selecting testimonials that specifically address the value received from me mbership. 4) Technical Performance Optimization Website performance isn't just a technical consideration.

Transform

Backlinko

APRIL 10, 2025

Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. But if you need something more tailored, you can easily build custom dashboards from scratch in three simple steps: Choose exactly which metrics to show Pull in multiple data sources ( Google Analytics , Semrush, Shopify, etc.)

SEO

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Key insights from this interview: Most teams track too many metrics (aim for 3-5 KPIs max per department). It was actually a bit of a happy accident.

Copywriting

Vertical Response

NOVEMBER 29, 2024

Bard is an AI tool that combines creativity with analytical precision to produce catchy subject lines based on email content. Optimizing CTAs AI enhances the effectiveness of calls-to-action (CTAs) by analyzing performance data, identifying effective wording, placement, and design.

Email Marketing

Lynton Web

OCTOBER 29, 2024

Mapping Customer Journeys With this framework in place, organizations can move on to one of the most crucial aspects of marketing operations: customer journey mapping. This transforms abstract customer experiences into tangible, actionable insights that drive marketing operations.

Transform

Sprout Social

AUGUST 6, 2025

This helps them skip the usual queue and secure their university place faster, creating a clear benefit that resonates with aspiring students. Understanding this data helps you refine your strategy, test new formats and amplify high-performing posts that show strong organic engagement. Here are some important areas.

Education

Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Data Scientists/Analysts : Use advanced analytics and machine learning to extract valuable insights from data, enabling data-driven decision-making.

CRM

Sprout Social

JUNE 3, 2025

Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. If any of the previous questions resonate with you, youre in the right place! Your Facebook marketing strategy hinges on measurable impactnot just reach.

Key Performance Indicator

Hubspot Marketing

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Analytics

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

Analytics

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Analyze and optimize The newsletter’s ROI is determined by carefully monitoring key performance indicators and looking for opportunities for improvement. Maintain a clean email list by scrubbing bad/old emails that create hard bounces.

Analytics

Many Chat

JUNE 1, 2022

That means it’s time to take a good look at your Instagram analytics. . Instagram analytics will help you understand your audience’s behavior, patterns, and even break down your audience’s demographics. ou’ll need an analytics tool that addresses your needs and, ideally, makes life a little easier for you.

Analytics

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics

Marketing Insider Group

JUNE 1, 2021

It defines your objectives and what success should look like by determining KPIs (key performance indicators). There are so many possible options here, but in concentrating on what metrics provide a clear picture around performance, you should focus on: Consumption Metrics. Image: Google Analytics. Wrangling Data.

Content Marketing

Martech

DECEMBER 16, 2021

The options form a sequence – or you can call it a maturity model – that starts with data assembly, move to analytics and predictive models, and ends with outbound campaigns, real-time interactions, and cross-channel orchestration. There were similarly low figures for the number of departments, Key Performance Indicators, and CDP functions.

Key Performance Indicator