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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

You have the right to remain silent on social media, but you shouldn’t. Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget.

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The complete list of social media holidays [2025 edition]

Hootsuite

National Womens Law Center: Equal Pay Day In this TikTok video, the folks behind the National Womens Law Center break down the significance of Equal Pay Day with cold, hard facts. Get Started The post The complete list of social media holidays [2025 edition] appeared first on Social Media Marketing & Management Dashboard.

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Digital Marketing for Law Firms (And How to Connect with More Clients)

Sachs Marketing Group

With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Legal compliance : Make sure you follow all applicable laws and regulations, including those related to advertising, data privacy and intellectual property. One of the easiest ways to track influencer performance using TikToks native analytics is through using Invite Links. It highlights key performers and ensures accountability.

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What is the Meta Pixel, and how do you make the most of it?

Hootsuite

It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts. Try it for free.