Hubspot Marketing

JUNE 30, 2025

The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Experience managing multiple projects and adhering to deadlines. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

Management 111

Management Inbound Marketing Marketers Marketing 111

Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. I chatted with a range of community management veterans from Square, Pocket CCO, and our very own Community Strategy & Operations team.

Management 111

Management CRM Price Analytics 111

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics 104

Analytics Price Law User-Generated 104

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

Analytics 115

Analytics Transform User-Generated PR 115

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Martech

JANUARY 27, 2025

SEO agencies are perfectly positioned to expand their services to include website management. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting. This is a strategic way to grow your business and build stronger client relationships.

Management 121

Management SEO Finance Energy 121

Martech

OCTOBER 2, 2024

This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. To better understand this, let’s explore three key ways predictive analytics drive strategic decision-making. Anticipate customer needs.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Litmus

SEPTEMBER 25, 2024

Data analytics: Use data like your email analytics to continuously refine your approach. In contrast, CRM (Customer Relationship Management) is a tool that helps manage customer interactions and data. Strong skills in email marketing, data analysis, customer segmentation, and campaign management are typically required.

Management 99

Management Marketers Marketing CRM 99

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data.

Transform 130

Transform Analytics User-Generated Management 130

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Reskill and Retrain When Needed As marketing evolves, so must your teams skills.

Marketing Plan 219

Marketing Plan Whitepaper Direct Mail Marketers 219

Trade Press Services Newsletter

MAY 1, 2025

Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. A deep dive into all your content is essential, says Amanda Donahue, marketing manager at ACS. Use a project management tool like Asana or Trello to track deadlines, ownership, and progress.

User-Generated 204

User-Generated Analytics SEO Promotion 204

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Tools: Customer relationship management (CRM) software (e.g.,

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 75

Analytics User-Generated Transform eCommerce 75

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). These include serving personalized ads or collecting analytics via trackers.

Law 129

Law Analytics Advertisers Advertising 129

Martech

JULY 11, 2025

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Make annotation audits a part of your analytics housekeeping.

Analytics 60

Analytics PR Transform User-Generated 60

Martech

AUGUST 8, 2024

adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics.

Transform 128

Transform Analytics eCommerce User-Generated 128

Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. Web Analytics Tool: Example: Google Analytics or Adobe Analytics. Processing.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketers 126

Marketers Marketing Analytics Management 126

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

JANUARY 14, 2025

Penetration marketing Marketing teams can use their skills in data analysis to help account managers find valuable insights that lead to better upselling and cross-selling opportunities. Stevens suggested using data analytics to develop a list of next best products based on the product purchase patterns from the past.

Customer 134

Customer Shipping Customer loyalty Analytics 134

Marketing Insider Group

AUGUST 26, 2024

Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. Technological Challenges AI technology is rapidly evolving, and staying updated can be challenging.

CRM 123

CRM Transform Marketers Marketing 123

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. MonsterInsights makes this process easy and accessible, even for beginners.

User-Generated 118

User-Generated Analytics Marketers Marketing 118

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Martech

JULY 11, 2024

The market now offers challengers with superior capabilities, user-friendly interfaces and integrated reporting and analytics at lower costs. Data integration and management Data is the cornerstone of marketing automation. While the benefits are evident, the perceived complexity and effort of switching remain primary concerns.

CRM 104

CRM Marketing Automation Platform User-Generated Price 104

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Is shifting to martech now the right choice?

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Martech

NOVEMBER 7, 2024

Predictive analytics This is the first and arguably most critical function of an ABM platform. This introduces the need for organizational change management. The marketing department may prioritize accounts based on the predictive analytics provided by the ABM platform. The core functions of an ABM platform 1.

Transform 131

Transform CRM Analytics Management 131

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price 123

Price Thought Leadership Transform User-Generated 123

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy.

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. What is customer experience management? Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page to their thousandth purchase. CXM connects all individual touchpoints.

Management 52

Management Customer Customer Journey Shipping 52

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Jump to a section: 1.

Price 113

Price User-Generated Analytics Shoppers 113

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. Integrated CRM campaigns improve tracking and analytics. Look for platforms offering segmentation, automation, and detailed analytics.

CRM 110

CRM Email Marketing Marketers Marketing 110

Martech

JANUARY 7, 2025

Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms. For example, a business offering AI-powered analytics can create content like: What is predictive analytics in B2B?

SEO 114

SEO Logistics User-Generated Finance 114

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Request a demo to learn more.

SEO 97

SEO Price User-Generated Analytics 97

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. If you have existing data, view the User Acquisition report in Google Analytics.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketers 118

Hootsuite

NOVEMBER 28, 2024

Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond. In any case, we recommend an analytics tool for smooth sailing. Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Marketing Insider Group

DECEMBER 5, 2024

CRM SEO integration combines customer relationship management systems with search engine optimization strategies. Image source Enhancing Marketing Management with CRM SEO Integration CRM SEO integration transforms marketing management into a data-driven powerhouse. What is CRM SEO Integration?

CRM 58

CRM Management SEO Transform 58

Martech

OCTOBER 15, 2024

Retirements of analytics platforms and clean rooms signal challenges. Clean room management: Evaluate the ROI of clean rooms and consider alternatives if costs outweigh benefits. Programmatic spending : Decline in programmatic spending, with an even split between budgets for walled gardens and the open web.

Global Marketing 124

Global Marketing Analytics Digital Marketing Advertisers 124