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Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Finding a third-party tool that aligns with your content management system isn’t hard.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

Reputation management. Price: Plans start at $99/month for up to 10 profiles. Price: Plans start at $99/month for up to 10 profiles. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. Otherwise, custom pricing is available upon request.

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Salesforce raising prices next month

Martech

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.

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SEO Pricing: How Much Should You Spend on SEO Services?

Hubspot Marketing

In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. The Benefits of SEO Services How SEO Services Structure Their Prices Basic SEO Plan Pricing Enterprising SEO Plan Pricing How can you tell if an SEO service is worth it? Let’s dive in.

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37 questions to ask call analytics vendors during the demo

Martech

It’s easy to see why call analytics platforms have become an essential martech tool. Do you manage proprietary telephony infrastructure or are you white-labeled? Are they included in pricing? Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats?

Analytics 113
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23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot Marketing

Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. Price: Free. It’s Google Analytics meets SumoMe meets a CRM. Price: Free plan or $29/month to $49/month. Price: Free plan or $49/month. Price: $99/month to $499/month. SimilarWeb.

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15 Google Analytics 4 alternatives: Free and low-cost options

Search Engine Land

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Clarity is free.

Analytics 102