Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Digital Marketer

NOVEMBER 26, 2022

Social media marketing is one of the most important aspects of any online marketing strategy. With more and more social media platforms popping up regularly, there are many ways that a brand can connect with its audience through social media. There are many objectives of social media marketing.

Social Media Marketing 82

Social Media Marketing User-Generated Marketing Marketers 82

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 93

Social Media Marketing PR User-Generated Marketing 93

Sprout Social

JANUARY 13, 2021

There’s an attribution model for everyone that can help you get more out of your social metrics. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models.

Social Media Marketing 96

Social Media Marketing Whitepaper Marketing Marketers 96

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? You’ve come to the right place to find out. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 1 Social Media Tool Create. Here’s how.

Analytics 123

Analytics Social Media Marketing Promotion Place 123

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Top 10 places to find TikTok templates. You’ve come to the right place.

Place 102

Place User-Generated Price Entertainment 102

Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. That means it’s time to take a good look at your Instagram analytics. . Below, we’ve compiled a list of eight analytics apps to get you started.

Analytics 98

Analytics Price Key Performance Indicator User-Generated 98

Adobe Experience Cloud Blog

MARCH 11, 2019

But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Social media analytics aren’t a silver bullet, though.

Analytics 132

Analytics Thought Leadership Social Media Marketing Education 132

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Hootsuite

DECEMBER 20, 2019

In some places, Facebook’s audience has shrunk. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. And it has definitely changed. Almost 75% of U.S.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

OnPassive Marketing

APRIL 24, 2022

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. The first step of this article is on how to get started with analytics. The first step of this article is on how to get started with analytics. What is a data-driven marketing strategy?

Analytics 64

Analytics Marketing Strategy Customer Acquisition Marketing 64

Zumvu

SEPTEMBER 19, 2022

Social media marketing is a big deal in today’s digital age–and for a good reason. From reach potential to ease of use, it’s the place to be if you’re building a business.

Analytics 98

Analytics Social Media Marketing Place Marketing 98

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. Examples include the number of followers, likes, or comments on social media posts.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Hubspot Marketing

MARCH 18, 2020

billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. There are over 3.8

Analytics 134

Analytics Price Customer loyalty CRM 134

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Analytics 145

Analytics Promotion Energy eCommerce 145

Hubspot Marketing

JUNE 20, 2022

based marketers in 2022 , we found that most social media marketers post between four to six times a week on social media platforms. While that is the average, some marketers post more or less depending on the platform. Thankfully with social media, that information is within reach.

Social Media Marketing 141

Social Media Marketing User-Generated Marketing Marketers 141

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 107

Energy Marketing Marketers Direct Mail 107

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 127

Whitepaper Analytics User-Generated Key Performance Indicator 127

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 82

Automobile Marketing Marketers Social Media Marketing 82

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training.

Social Media Marketing 117

Social Media Marketing Price Marketing Marketers 117

Buffer Marketing

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

Management 89

Management PR Social Media Marketing Analytics 89

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 109

Whitepaper Analytics User-Generated Key Performance Indicator 109

Jeff Bullas

MARCH 1, 2023

The good news is that you can still track analytics and performance of hashtags, which is a plus. Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. If you’re looking for a solid hashtag tool that’s been around for a bit, Ingramer has proven to be a popular option.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Are your Twitter posts generating any clicks?

Analytics 104

Analytics Price User-Generated Influencer Marketing 104

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% How to Market Your TikTok Shop 1. TikTok Shop is fairly new, having launched in Sept.

Shipping 79

Shipping Logistics User-Generated Social Media Marketing 79

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 94

Social Media Marketing Key Performance Indicator Influencer Marketing Management 94

Duct Tape Marketing

JULY 24, 2014

Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Michael Bird – Enjoy! It involves placing ads in papers and passing out business cards.

Social Media Marketing 71

Social Media Marketing Marketing Marketers Analytics 71

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Who doesn't!

eCommerce 122

eCommerce Marketing Strategy Social Media Marketing User-Generated 122

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing.

Real Estate 125

Real Estate Food Analytics Entertainment 125

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. This session can take place over a call or through a social media questionnaire. Income range?

Social Media Marketing 80

Social Media Marketing Price Analytics Energy 80

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144