Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 6.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). Conversion is an objective for lead generation. When should you consider running social media ads?

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Of course, thats a massive generalization. Uh, yes, please!

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Adobe Experience Cloud Blog

OCTOBER 13, 2017

You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new ideas that may come as a surprise is SEO website analytics. Expand “Users.”. Click the “Audience” tab.

Analytics 134

Analytics SEO Transform User-Generated 134

Buffer Marketing

DECEMBER 4, 2024

Data and insights : A larger following provides more comprehensive analytics. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Start by diving into your TikTok analytics. Are they millennials who love travel?

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 117

Analytics Product Automobile Customer Journey 117

Sprout Social

MAY 29, 2025

The companies with the most effective lead generation strategies have 71% more brand-focused marketing roles on their teams. Social networks accounted for 17.11% of all online sales According to Statista research , social networks generated 17.11% of total online sales in 2025. The research also indicates that format matters.

Gen Z 91

Gen Z Social Media Marketing Transform Marketing 91

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby!

Gen Z 113

Gen Z PR Thought Leadership Communications 113

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” With the right email builder and email analytics tools, you can make this process even more efficient.

Health 95

Health Customer Journey User-Generated Marketing 95

Scoop.it!

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Analytics 110

Analytics Millennials User-Generated Fashion 110

Welcome Software

SEPTEMBER 17, 2024

Unlike traditional banks, which have often struggled to offer customized experiences at scale, these digital innovators are leveraging cutting-edge technology to create financial services that feel tailor-made for each user. The personalization revolution Personalization in banking isn’t just a trend—it’s a game-changer.

Gen Z 52

Gen Z User-Generated Law Transform 52

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Boost engagement with trending audio TikTok users love audios.

Transform 81

Transform Millennials User-Generated Analytics 81

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. And Snapchat users post over 210 million snaps on the platform every single day. increase in usage since 2019.

Gen Z 143

Gen Z Millennials User-Generated eCommerce 143

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Heres why: The trust factor. Specific targeting. The result? The takeaway? The takeaway?

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Because of this, studies from Google have found B2B buyers are increasingly of that generation. Here are a few benefits of niche marketplaces B2B.

Real Estate 141

Real Estate Manufacturing Millennials Shipping 141

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this. are 50 and up.

Millennials 124

Millennials Gen Z User-Generated Marketing 124

Adobe Experience Cloud Blog

OCTOBER 1, 2013

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. On ‘found time.’

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Bringing your brand to TikTok gives you visibility with millions of new users worldwide.

Product 144

Product eCommerce Millennials User-Generated 144

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must.

Branding 145

Branding Transform Whitepaper User-Generated 145

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 112

Millennials Shoppers Food User-Generated 112

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.”

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

SEPTEMBER 12, 2023

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. Tools with analytics capabilities like HubSpot enable you to gain valuable insights into what audiences are interacting with your brand.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Hubspot Marketing

JANUARY 5, 2021

More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy. Short-Form Video Trends to Look Out For. Image Source.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

APRIL 22, 2019

With a heavily active user base ( 500 million people access the app daily), there are tons of opportunities for users, influencers and businesses alike. Instagram has 1 billion monthly active users. billion monthly active users ). Instagram has a diverse user base, but is undeniably most popular with young people.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Example Goal: Generate more leads. Example KPI: Generate 100 new leads for sales in the next 90 days. Determine the goals of the program.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 91

Marketing Strategy Gen Z Finance Social Media Marketing 91

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic.

Manufacturing 105

Manufacturing Millennials User-Generated Analytics 105

Sprout Social

FEBRUARY 28, 2023

of users were male and 42.8% The numbers of users are skewed slightly higher to male in the United States, at 58%. Members in the US are generally older than global users. LinkedIn usage statistics on age of users vary globally. of LinkedIn users while only 2.9% As of January 2022, 57.2% were female.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

OCTOBER 18, 2019

Make an infographic about your analytics and break down the pros and cons of each. Make a post that celebrates your user-generated content. Share your top analytics services and explain why they’re great. Write about how you engage millennials. We Asked People About [insert topic], Here's What They Said ".

Thought Leadership 145

Thought Leadership Millennials eBook User-Generated 145

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. More than half of Instagram users check out the Explore page every month. Pay attention to analytics. Reposts from other users.

Millennials 145

Millennials User-Generated B2C Fashion 145

Neil Patel

JULY 31, 2021

For example, you might use Google Analytics or email automation software to measure your success rates. You’re trying to generate some buzz and encourage prospects to learn more about your company and how your products can help them. Implement Strategies and Create Content to Generate Awareness. Generate Interest and Desire.

User-Generated 145

User-Generated Analytics Millennials Price 145