Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Of course, thats a massive generalization. Uh, yes, please!

Gen Z

Search Engine Land

AUGUST 19, 2024

From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium. Thus, analytics play a vital role in video creation, optimization, and production.

Advertisers

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” With the right email builder and email analytics tools, you can make this process even more efficient.

Health

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby!

Gen Z

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). Conversion is an objective for lead generation. When should you consider running social media ads?

Advertisers

Buffer Marketing

JULY 15, 2025

LinkedIn’s users are spread far and wide, with the highest concentration in the U.S. Europe and Asia combined account for over half of LinkedIn’s users. Europe and Asia alone account for over half of LinkedIn’s users. of LinkedIn users identify as male; 43.1% of users identify as male, while 43.1%

Gen Z

Buffer Marketing

DECEMBER 4, 2024

Data and insights : A larger following provides more comprehensive analytics. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Start by diving into your TikTok analytics. Are they millennials who love travel?

User-Generated

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 6.

Gen Z

Sprout Social

JUNE 25, 2025

Plus, 76% of all users say social media has influenced a purchase in the last six months. It’s driven by companies that offer free products, services, experiences and value in exchange for user data and time. As social media becomes more crowded, millions of creators and brands are all competing for user attention. Already, 5.24

Gen Z

Welcome Software

SEPTEMBER 17, 2024

Unlike traditional banks, which have often struggled to offer customized experiences at scale, these digital innovators are leveraging cutting-edge technology to create financial services that feel tailor-made for each user. The personalization revolution Personalization in banking isn’t just a trend—it’s a game-changer.

Gen Z

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results.

Email Marketing

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Heres why: The trust factor. Specific targeting. The result? The takeaway? The takeaway?

Influencer Marketing

Sprout Social

AUGUST 1, 2025

With an increasingly diverse user base and a unique style of content consumption, TikTok demands an informed approach from brands. Key UK TikTok usage statistics TikTok’s user base—and the way people use the network—is evolving fast. How many TikTok users are there in the UK? How much time do UK users spend on TikTok?

Gen Z

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Boost engagement with trending audio TikTok users love audios.

Transform

Sprout Social

MAY 29, 2025

The companies with the most effective lead generation strategies have 71% more brand-focused marketing roles on their teams. Social networks accounted for 17.11% of all online sales According to Statista research , social networks generated 17.11% of total online sales in 2025. The research also indicates that format matters.

Gen Z

SocialPilot

JUNE 19, 2025

Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. The company often breaks down marketing tips, sales strategies, or analytics insights into bite-sized slides that are easy to swipe through. End with a CTA: Invite users to comment, visit a link, or save the post.

Thought Leadership

Duct Tape Marketing

JUNE 5, 2025

Buyersespecially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. Generative AI Content Explosion: With tools like GPT-4, even small teams can pump out high-quality blog posts, guides, and videos at scale. AI will amplify your best feedback.

Transform

SocialPilot

JULY 14, 2025

billion global social media users and platforms now prioritizing relevance, behavior, and keyword signals, acting to break through the algorithmic clutter is harder than ever. If your link doesn’t clearly tell users what’s next or why it matters, they scroll on. They’re placed exactly where users are primed to click.

Real Estate

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Millennials: 42% of content creators 8. generate revenue.

Gen Z

Marketing Insider Group

APRIL 29, 2025

Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] Buyers want to see who you’ve helped, what results you’ve delivered, and what real users think. Use web analytics, CRM, and customer feedback data to uncover friction points and content gaps. Where are they getting stuck?

CRM

Search Engine Land

SEPTEMBER 9, 2024

Here are some more ways that AI is now used in content marketing: Generative AI for content marketing Creating engaging and informative content is essential for any successful marketing strategy. This is where generative AI tools like ChatGPT are revolutionizing the content creation process. Social media updates. Website copy.

Content Marketing

SocialPilot

MARCH 10, 2025

Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? What engagement levels do their meme posts generate?

Gen Z

Litmus

AUGUST 6, 2025

Our recent research found that AI-generated email marketing faces a trust divide along generational lines—trust increased with younger generations like Millennials (38%) and Gen Z (38%). Litmus Analytics goes beyond open rates. That is, until something throws a wrench in the process. AI writing tools like Copy.ai

Retail

Search Engine Land

SEPTEMBER 23, 2024

This can severely affect business visibility, lead generation and sales. To do this, spend some time in Google Analytics and Google Search Console to identify: High-ranking keywords. For instance, we may have one super goal that states the goal of the new website is to generate more leads. Generate leads.

SEO

Neil Patel

JULY 22, 2025

Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. Google Analytics and UTM parameters can help tie social moments back to web traffic and conversion goals. Embrace the Weird (Strategically) Humor, absurdity, and left-field creativity often fuel viral trends.

Branding

Use Insider

JUNE 23, 2025

The massive popularity of ChatGPT and other Generative AI solutions only sped up this trend because it unlocked new horizons for shopping experience optimization, customer support, analytics, and much more. With that in mind, let’s dive into the 10 AI-led trends that will define retail in 2025: 1.

Retail

Sprout Social

MAY 19, 2025

If they organically post content about your brand that generates audience engagement, thats a good signal that they would be a strong fit for a paid partnership. If you want to generate authentic buzz for a new product launch try seeding multiple influencers. If you have a limited budget begin seeding for authentic, unpaid mentions.

Influencer Marketing

Martech

FEBRUARY 19, 2025

This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. million users and Brazil has 98.59

Gen Z

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated

Sprout Social

SEPTEMBER 15, 2020

While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to get to your TikTok analytics. Your guide to TikTok analytics.

Analytics

Adobe Experience Cloud Blog

OCTOBER 13, 2017

You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new ideas that may come as a surprise is SEO website analytics. Expand “Users.”. Click the “Audience” tab.

Analytics

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics

Scoop.it!

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Analytics

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. And Snapchat users post over 210 million snaps on the platform every single day. increase in usage since 2019.

Gen Z