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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Consumer preferences, technological advancements, and market dynamics are ever-changing. Be proactive in acquiring and leveraging new technologies. This means its essential to regularly review and adjust your marketing strategies.

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How AI can revolutionize creative impact measurement

Martech

AI is good at breaking something into its component parts, said Michael Cohen, chief data & analytics officer for Plus Company and the studys co-author. This reluctance to adopt new technologies combines with less interest in AI at higher levels of organizations. A common barrier?

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. Clear communication and support throughout the transition period can facilitate a smooth onboarding.

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The small B2B marketing team’s guide to ABM

Martech

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

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Essential KPIs to measure generative AI’s success in marketing

Martech

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption.

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How to drive business agility through modern data management practices

SmartBrief - Marketing

This makes agile companies better positioned to withstand various kinds of disturbances and able to gain from new technologies that may offer significant competitive advantage. Advanced data an alytics: Advanced analytics refers to the derivation of deeper insights from data. Here’s a bit more of how data analytics can help.