Search Engine Land

MARCH 21, 2023

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. Instagram product tags rolling out to all U.S. of searches were zero-click, compared to 77.2%

Search Marketers 87

Search Marketers SEO Marketing Marketers 87

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Says Google Analytics Now Verboten. Google Places Gets Its Own iPhone App. Bing: The Fallacy Of The Superior Search Engine by Conrad Saam.

Search Marketers 112

Search Marketers Health Law Marketing 112

Search Engine Land

MARCH 5, 2023

Google Ads significantly streamlines attribution reporting 2020: It was also dropping “Search” from the name. Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Google “Search Plus Your World” To Launch Beyond US?

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers 93

Search Marketers SEO Health Marketing 93

Search Engine Land

JANUARY 17, 2023

URL changes are not so simple for Google Search. 2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. Will Paid Search Conquer The Mobile Internet?

Search Marketers 106

Search Marketers Marketing Marketers SEO 106

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. Google seems to be the only company properly investing in this issue – at least in the world of free or affordable Analytics.” ” 4. SUBSCRIBE See terms.

Analytics 90

Analytics Advertising Advertisers Digital Marketing 90

Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Previously, he had been in charge of search products at Google. Ah, Google FIber! 2010: Better in general.

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Search Engine Land

MARCH 1, 2023

Semrush buys Kompyte so it can upsell competitive intelligence tools 2022: Kompyte offered competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media and more. By contrast, 125 big brands were using the site to market their products or services.

Search Marketers 86

Search Marketers SEO Marketing Marketers 86

Search Engine Land

FEBRUARY 14, 2023

Snapchat introduces attributable mid-roll ads for Snap Stories 2022: The ad product was in closed beta. Product card buttons pop up on desktop search 2019: Google Shopping product panel adds for “details”, “reviews” and “stores” options. Google was investigating the issue.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

FEBRUARY 28, 2023

Ginny Marvin joins Google as its new Ads Product Liaison 2021: In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief would be helping marketers learn about Google Ads’ products and policies. But that is not an option for us.”

Search Marketers 96

Search Marketers User-Generated Marketing Marketers 96

Search Engine Land

JANUARY 21, 2023

Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It 2014: That meant more protection for searchers but what did the loss of referrer data mean for search marketers? Google Germany Gone Kaput? 2007: That time when Google Germany disappeared due to google.de

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page.

Search Marketers 93

Search Marketers Finance Marketing Marketers 93

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. Many had experienced no issues.

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

JANUARY 26, 2023

What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. Download Legacy PLA Product Target Data Prior To March 23 2015: If advertisers wanted to keep a record of that older data. How Search-Like Are Social Media Sites?

Search Marketers 90

Search Marketers Marketing Marketers SEO 90

Search Engine Land

JANUARY 31, 2023

And all this happened on the same day as Bing’s Future of Search Event , where the Google-Bing dispute raged on in person. Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. Oh what a day.

Search Marketers 92

Search Marketers User-Generated Non-Profit Marketing 92

Search Engine Land

JANUARY 14, 2023

Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook Graph Search only included people, photos, places and interests. Facebook Graph Search wasn’t a traditional web search engine like Google or Bing.

Search Marketers 98

Search Marketers Health Marketing Marketers 98

Search Engine Land

JANUARY 10, 2023

Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy. 2012: A closer look at the changes, including how they turn Google+ into an essential social network for any search marketer. Google “Search Plus” Impact on Local: Limited So Far. Reports: Mobile Search Impressions Explode, CTRs Beat PC.

Search Marketers 84

Search Marketers Finance Marketing Marketers 84

Search Engine Land

JANUARY 20, 2023

Google updates product structured data for car review snippets 2022: Google added a note to the product structured data help documentation to explain how to specify car markup and still have Product review snippet feature eligibility. Search Engines Commemorate Martin Luther King Jr. on a sidewalk.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Neil Patel

OCTOBER 8, 2020

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics?

Analytics 130

Analytics SEO User-Generated Search Marketers 130

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 94

Product SEO Customer Acquisition eCommerce 94

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Play at least 50% of a product video.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

FEBRUARY 28, 2024

library makes collecting data for Google Analytics 4 and Google Ads straightforward. The Google tag, or gtag.js, is a JavaScript library by Google that tracks and collects data, serving as an all-encompassing link between your site and various Google services, including Google Ads and Google Analytics 4. Google’s popular gtag.js

Analytics 110

Analytics eCommerce Management Price 110

Search Engine Land

DECEMBER 11, 2023

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating enhanced conversions. This allows Google Analytics to dynamically adjust its behavior.

Analytics 116

Analytics Advertising Advertisers SEO 116

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Play at least 50% of a product video.

Whitepaper 103

Whitepaper Analytics User-Generated Key Performance Indicator 103

Search Engine Land

JANUARY 31, 2024

For instance, Google Analytics events rarely match to conversions in Google Ads, for various reasons. You might find that Google Analytics records 80% of the conversions you track with a Google Ads pixel. This may be an analytics platform, a CRM, or a CDP. Get the daily newsletter search marketers rely on.

CRM 128

CRM Analytics Place Advertising 128

Search Engine Land

DECEMBER 1, 2023

Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. Update product descriptions and titles and, if possible, images. This will help those individual products to rank for those all-important searches from potential customers.

SEO 126

SEO PR eCommerce Analytics 126

Search Engine Land

MAY 6, 2024

A couple of things to keep an eye out for and what kinds of insights they may uncover: New advertisers listed that are aligned in industry, product/service with you : New competition to keep an eye on for market share availability, competitor research, potential conquesting opportunity. Business email address Subscribe Processing.

Analytics 85

Analytics Advertising Advertisers Place 85

Search Engine Land

APRIL 23, 2024

Here are some examples of hashtags that signify purchase intent: #[product type]review #best[product type] #[product type]hacks Keywords Similar to hashtags, keyword incorporation plays a crucial role in conveying the purpose of your content to the TikTok algorithm. Get the daily newsletter search marketers rely on.

SEO 106

SEO Gen Z User-Generated Entertainment 106

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Marketing reports in our business insights tool. Google Analytics. I was just trying to look at this one product.’ Google Ads smart bidding.

Customer Acquisition 116

Customer Acquisition Marketing Marketers Global Marketing 116

Search Engine Land

SEPTEMBER 1, 2023

SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. As this cognitive reserve drains, one becomes increasingly susceptible to judgment, focus and productivity lapses. Take, for example, your morning coffee.

SEO 138

SEO Energy Analytics Health 138

Search Engine Land

MAY 9, 2024

Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. Get the daily newsletter search marketers rely on. Conduct thorough research to learn about your existing audience and gain insights into search behaviors, motivations and pain points. See terms.

SEO 96

SEO User-Generated PR Analytics 96

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! Each slide highlights a product’s features, benefits and success stories, targeting business professionals and IT decision-makers seeking innovative solutions. Why LinkedIn?

Advertising 96

Advertising Advertisers Thought Leadership User-Generated 96

Search Engine Land

APRIL 26, 2024

Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. So, while this is a great place to start to get a feel for what’s been going on, it’s important to go further. See terms. See terms.

SEO 119

SEO Communications Place Analytics 119

Search Engine Land

JULY 13, 2023

The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% according to Adobe Analytics data. Prime members splashed out on more than 375 million products worldwide and saved over $2.5 Get the daily newsletter search marketers rely on. billion in the U.S., Why we care.

Retail 95

Retail Marketing Mix Analytics Advertising 95

Search Engine Land

MARCH 8, 2023

It’s a free DIY platform that enables brand owners to create and design multi-page stores to showcase their products and brand story. Amazon provides all the tools to create a unique store that allows you to feature custom collections of products you’d like to promote. Get the daily newsletter search marketers rely on.

Branding 94

Branding eCommerce Retail Promotion 94

Search Engine Land

DECEMBER 27, 2023

CNET wrongly believed that content deprecation “sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher than our competitors in search results.” In memoriam: Google Analytics UA We knew the end of Universal Analytics (UA) was inevitable. It didn’t. Sign up here for free access.

SEO 123

SEO User-Generated Gen Z Analytics 123

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. There are too many to list here.

Retail 103

Retail Energy Advertising Advertisers 103