Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

User-Generated 117

User-Generated Analytics Marketing Marketers 117

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn? billion by 2027.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

User-Generated 131

User-Generated Transform SEO Law 131

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 135

Transform User-Generated Analytics Retail 135

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 114

Transform User-Generated SEO Digital Marketing 114

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  However, Google Analytics has since stopped showing which keywords send you that traffic.

SEO 121

SEO User-Generated Analytics Price 121

Sprout Social

JUNE 13, 2025

Beyond measurement challenges, user behavior is evolving. With social media apps offering richer experiences, more and more users are choosing to stay within an app. YouTube analytics provides key metrics such as views, watch time, engagement, click-through rates, audience retention and traffic sources.

Analytics 108

Analytics Marketing Marketers Customer Journey 108

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets.

Shoppers 124

Shoppers User-Generated Price Promotion 124

Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place. Many AI tools also have built-in analytics.

Customer loyalty 135

Customer loyalty CMO User-Generated CRM 135

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand.

Marketing Strategy 132

Marketing Strategy Content Marketing Thought Leadership Marketing 132

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. The buy approach needs minimal training due to user-friendly models, while the build approach requires extensive training to design, develop and deploy the model. Email: Business email address Sign me up!

Transform 136

Transform Customer loyalty User-Generated Management 136

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Marketing Marketers 130

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 132

User-Generated Social Media Marketing Marketing Marketers 132

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 137

SEO User-Generated eCommerce Transform 137

Buffer Marketing

OCTOBER 29, 2024

Visually plan your content calendar and make your profile a “must-follow” with Buffer’s suite of Instagram scheduling and analytics tools. As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial.

User-Generated 129

User-Generated Analytics Education Finance 129

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 328

Social Media Marketing User-Generated Price Analytics 328

Sprout Social

DECEMBER 20, 2024

Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. TikTok users value authenticity above all else. Creative freedom for creators places into this.

Branding 129

Branding Influencer Marketing User-Generated Key Performance Indicator 129

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 120

SEO Law User-Generated Analytics 120

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. Users no longer need to scroll through multiple sections to gather important information.

CRM 117

CRM User-Generated Analytics Management 117

Backlinko

OCTOBER 23, 2024

You’re in the right place. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Navigate to Reports > User Attributes > Demographic details. As long as your content is high quality and addresses user intent.) And your site protects user privacy.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies.

SEO 119

SEO Transform User-Generated Analytics 119

Marketing Insider Group

SEPTEMBER 9, 2024

Analytics tools, A/B testing, and heatmaps track performance and optimize funnel stages, providing greater insights. Average Order Value (AOV) AOV measures the average amount a customer spends each time they place an order. User recordings, on the other hand, allow you to watch individual user sessions in real time.

Customer Acquisition 124

Customer Acquisition User-Generated CRM Analytics 124

Buffer Marketing

APRIL 30, 2025

Detailed analytics can help in understanding post performance and user engagement. 💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks.

User-Generated 106

User-Generated Analytics Fashion Management 106

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Well, you’ve come to the right place.   Part of that content strategy involves figuring out the best time to post on Facebook for maximum engagement.

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price 113

Price Real Estate Promotion Food 113

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. And users trust those recommendations.

SEO 97

SEO User-Generated Analytics Customer Journey 97

Backlinko

NOVEMBER 22, 2024

Sia can also handle the following SEO content creation tasks: Analyze top-ranking content for your target keywords Identify the elements helping your competitors rank Generate a comprehensive outline Write an optimized first draft This helps ensure your content aligns with search intent. Struggling to keep up with content demands?

SEO 96

SEO Price User-Generated Analytics 96

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. 1 Analytics Tool for Growth Beautiful reports. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Clear data.

Analytics 114

Analytics User-Generated Branding Social Media Marketing 114

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. These insights allow you to refine your strategy and better target your audience.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hootsuite

MAY 28, 2025

Afluencers creator database contains verified users with up-to-date metrics. You can also identify the most influential user-generated content about your brand. If you want to create a campaign that focuses on a single platform, these native tools can be a good place to start. But it really shines for campaign management.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 126

Retail Shoppers User-Generated Customer Journey 126

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Use analytics tools to understand where you currently stand.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Search Engine Land

SEPTEMBER 12, 2024

It delivers answers to user queries using real-time information from across the web. Rather than returning a list of links for users to sift through like traditional search engines, SearchGPT provides direct answers, summaries and insights based on an understanding of context and the user’s intent.

User-Generated 100

User-Generated PR Transform Thought Leadership 100