Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. Examples include the number of followers, likes, or comments on social media posts.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Marketing Insider Group

NOVEMBER 8, 2021

I am not referring to performance analytics. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. This is great information for analytics teams to build social audiences based on the business and IT job function. Media Analysis is Not Just for PR.

Outbound Marketing 131

Outbound Marketing PR Inbound Marketing Analytics 131

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Building brand mentions and engaging in social media marketing also affect your off-page SEO. Sharing your content on social platforms where your target audience is active increases your visibility.

PR 102

PR Customer loyalty User-Generated Marketing 102

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 111

PR Social Media Marketing Management Analytics 111

Hootsuite

AUGUST 4, 2022

Well, whether you’re managing one social media account or ten, it can be overwhelming to strategize content, create posts, and react to trends on the fly. Not to mention, tracking analytics across platforms, apps, and devices can leave you feeling like you’re chasing your tail. What is a social media dashboard?

Social Media Marketing 117

Social Media Marketing Analytics PR Place 117

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hootsuite

APRIL 25, 2024

It helps businesses drive loyalty, attract new customers, and gain a competitive edge through advanced social listening, media monitoring, and social benchmarking technologies. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. Media monitoring.

Management 89

Management Price Analytics User-Generated 89

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 112

Social Media Marketing Price Marketing Marketers 112

Search Engine Land

JUNE 27, 2023

In that case, they should also provide their PPC specialists with some upskilling workshops or courses to seize the opportunities offered by the migration to Google Analytics 4 (GA4). Fishkin adds, “For those investing in pro-active social media marketing, we recommend using unique URLs to track activity to social promotions.”

SEO 92

SEO Social Media Marketing User-Generated PR 92

Set Up

JANUARY 30, 2024

As a full-service agency, Intermark houses strategic marketing, advertising, PR, digital solutions, social media marketing, comprehensive production, and additional offerings all under one roof. We call it the Amazon Effect, but consumer expectations have pressured us all to be faster, sharper, and nimbler.

Transform 105

Transform Marketing Marketers PR 105

Search Engine Land

JULY 17, 2023

Use tools like Google Analytics to help you with this. Support for other sales and marketing channels SEO's broad scope extends its influence across various sales and marketing disciplines. This makes it difficult to pinpoint the exact impact of SEO efforts.

SEO 96

SEO Customer Acquisition Transform Affiliate Marketing 96

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Full Blast Creative. Hoyden Creative Group. Our remote team spans across the U.S.

Management 88

Management Real Estate Branding Food 88

Search Engine Land

NOVEMBER 1, 2023

Retail media , a thriving high-margin channel, targets consumers during purchase decisions, online and offline, offering brands opportunities to influence decisions at the point of sale. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search.

Retail 102

Retail Branding User-Generated SEO 102

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. In fact, 50% of marketers track link traffic from social media posts (e.g.,

Influencer Marketing 94

Influencer Marketing User-Generated Key Performance Indicator Analytics 94

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Health 141

Health Social Media Marketing Marketing Marketers 141

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. Yet, with Integrated marketing being as complicated as it is, the complexities of social media marketing can get unbearable!

Automobile 84

Automobile Marketing Marketers Social Media Marketing 84

Sprout Social

JANUARY 3, 2023

Social is a goldmine of unfiltered comments and posts with this type of information. Across all departments, audience insights from data-driven social media marketing are crucial to predicting the success of campaigns and product launches. Plus, they’ll inform you of upcoming releases that may require social promotion.

Customer Journey 118

Customer Journey Analytics PR Communications 118

Hubspot Marketing

NOVEMBER 30, 2022

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Social Media Marketing. Download These Templates.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 52

PR Social Media Marketing Management Analytics 52

Hootsuite

JUNE 21, 2023

Here’s what you should include in your social media marketing portfolio. Introduce yourself and your experience Your social media manager portfolio should provide a brief overview of your education and experience in the field. Here are a few social media marketing portfolio formats to choose from.

Social Media Marketing 97

Social Media Marketing Management Analytics Copywriting 97

Hootsuite

JUNE 14, 2023

^ML [link] — BMO (@BMO) June 14, 2023 If you want to know the general tone of all conversations that mention your business, you can tap into customer emotions and opinions using a social sentiment analysis. This can help you preempt any potential issues and take steps to redress them before they turn into a PR nightmare.

PR 81

PR Law Advertising Advertisers 81

Orbit Media Studios

MAY 24, 2023

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Taylor is often challenged to translate their digital marketing efforts into concrete KPIs.

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Rock Content

MAY 24, 2024

Such actions may relate to any of the following: Your approach to community, environmental, or social issues What trends or causes you choose to align with The way you handle PR issues and complaints To master your Instagram positioning, keep the following suggestions in mind: Select social media networks wisely.

User-Generated 52

User-Generated PR Entertainment Social Media Marketing 52

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 80

Law Social Media Marketing Entertainment Gen Z 80

Hootsuite

SEPTEMBER 6, 2023

Stating the company’s social media audience and goals—and why this particular kind of content caters to them—is key. Content creation should start with a goal in mind, and a specific social media marketing strategy lays that all out for you. What can we learn from our competitors’ social media?

Management 103

Management Social Media Marketing Communications Analytics 103

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.   Rachel’s prediction is corroborated by Adrien Lemaire , a freelance content & PR manager, who has spotted that B2B companies increasingly adopt Community-Based Marketing (CBM).

Gen Z 125

Gen Z Entertainment Transform User-Generated 125

Exposure Ninja

AUGUST 21, 2023

Many of the Google Analytics certification exams are at least an hour long, so only dedicated people with knowledge of the tool will pass these exams. Google Analytics Certifications Google is not currently offering a Google Analytics certification because it’s moving from Universal Analytics to Google Analytics 4.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Calvyn Lee Blog

JANUARY 18, 2022

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.   Rachel’s prediction is corroborated by Adrien Lemaire , a freelance content & PR manager, who has spotted that B2B companies increasingly adopt Community-Based Marketing (CBM).

Gen Z 118

Gen Z Entertainment Transform User-Generated 118

Exposure Ninja

JUNE 23, 2022

Google Digital Garage teaches you the fundamentals of digital marketing and provides a general certification covering building your online presence, analysing performance, setting your website and business goals and much more. What Are the Best Free Online Digital Marketing Courses? Free Search Engine Optimisation Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hootsuite

JULY 17, 2023

The best social media tools help you monitor your engagement and provide insight into what’s working well — and what’s not. Look for a social media tool that helps you track and manage your content’s performance and better understand the results with in-depth analytics. Pricing: Plans start at $6 per month.

Price 71

Price Social Media Marketing CRM eCommerce 71

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers.

Non-Profit 69

Non-Profit PR Social Media Marketing Retail 69

Power Digital Marketing

JANUARY 19, 2023

An analytics deep-dive Now, it’s time for the star of the show: The data. At its core, a marketing report is a user-friendly, all-in-one-place summary of vital marketing analytics. However, all the typical marketing data analytics numbers apply—page views, email open rate, follower counts, and so on.

Logistics 52

Logistics Marketing Marketers Analytics 52