Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Rock Content

APRIL 22, 2024

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. These analytics aren’t about data.

Digital Marketing 83

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 83

Hubspot Marketing

JUNE 8, 2023

A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Collect your data.

Customer Journey 116

Customer Journey Analytics Customer Customer loyalty 116

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. GA4 is potentially the worst product update ever from a pure usability perspective, and Google should be ashamed of its current state.” This might be the least user-friendly product Google has ever produced.

Analytics 108

Analytics Marketing Marketers Digital Marketing 108

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. However, you do have to be an admin on both products you’re linking to.

Analytics 139

Analytics User-Generated eCommerce Advertising 139

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. Tone) Please keep answers simple.

Customer Acquisition 86

Customer Acquisition Analytics Customer Key Performance Indicator 86

Social Media Examiner

MARCH 21, 2024

Wondering how to successfully launch a new product? In this article, you'll discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products. Why Is a Product Marketing Strategy Important? Launching a successful new product or service requires both creativity and analytical rigor.

Product Marketing 96

Product Marketing Marketing Strategy Product Marketing 96

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. A Google spokesperson said in a statement: “To simplify reporting in Google Analytics, we’re updating the Advertising workspace, to bring all relevant reporting for advertisers and publishers together in one place.”

Analytics 101

Analytics Advertising Advertisers Place 101

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 93

Product Transform Price Market Trends 93

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 100

Management Product Key Performance Indicator CMO 100

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 137

Analytics User-Generated Key Performance Indicator Social Media Marketing 137

Unbounce

JULY 5, 2023

Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) What are the benefits of AI analytics?

Transform 126

Transform Analytics Marketing Marketers 126

Jeff Bullas

FEBRUARY 2, 2023

Which means we are 800% more productive. Choosing leisure time and a lower retirement age over the capitalists’ often stated and seemingly religious mantra of hyper-productivity and a manic 24/7 lifestyle and work until you die! That could scale your productivity by another 10 times. Why does that matter?

Product 225

Product Analytics SEO Content Marketing 225

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Segment builder. Custom reports builder.

Analytics 129

Analytics Promotion Customer Management 129

Martech

AUGUST 3, 2023

They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. But to implement this kind of change, Electrolux needed a roadmap.

Analytics 88

Analytics Customer Customer Journey Communications 88

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Creative analytics achieves this by integrating audience and creative data so that they are analyzed and measured in conjunction rather than in isolation.

Analytics 92

Analytics Transform Digital Marketing Advertising 92

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

Analytics 102

Analytics User-Generated Digital Marketing Advertising 102

Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Piwik has free and paid plans.

Analytics 98

Analytics Price Management Customer 98

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. 3 ways to track LinkedIn analytics 1.

Analytics 124

Analytics Social Media Marketing Promotion Place 124

Search Engine Land

MARCH 17, 2023

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. Custom parameters on an item-level grant you the opportunity to gather more data about products on your website or app, extending beyond the standard parameters provided by default.

Analytics 88

Analytics Customer eCommerce User-Generated 88

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Does the platform utilize natural language processing or some other analytics tools? In your inbox.

Analytics 110

Analytics CRM Price User-Generated 110

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 65

Analytics Customer Journey User-Generated Customer loyalty 65

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. Update product listings. Track product performance. Price updates. Inventory management.

Retail 90

Retail Product Non-Profit Price 90

SmartBrief - Marketing

MARCH 10, 2024

For example, you could send emails to people who have purchased a certain product, or who live in a certain geographic area (this is important for national or global organizations). Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Analytics 111

Analytics Key Performance Indicator Email Marketing Place 111

Search Engine Land

MARCH 2, 2023

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. Levels of user access in Google Analytics.

Analytics 96

Analytics Management Product Customer 96

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. RELATED: Meet Google Analytics 4. Why Google is making the switch.

Analytics 109

Analytics Digital Marketing Management Search Marketers 109

Search Engine Land

JANUARY 11, 2023

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions. Why we care. What’s new.

eCommerce 94

eCommerce Analytics Shipping Retail 94

Backlinko

AUGUST 17, 2023

With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. What is Google Analytics 4?

Analytics 82

Analytics User-Generated Law Customer 82

Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. ” “GA4 is potentially the worst product update ever from a pure usability perspective, and Google should be ashamed of its current state.” ” “Simply Put, GA4 Sucks. Makes sense. Well, not really.

Analytics 103

Analytics Digital Marketing Advertising Advertisers 103

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. Pro Tip: To measure the conversion rate of your emails, you'll need to integrate your email platform and web analytics. How valuable is your conversion rate?

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. Although some will argue that GA4 falls short in many areas , I believe that many of these perceived flaws are, in fact, true improvements to the product. GA4 is the predominant platform for measuring website performance and user behavior.

Analytics 95

Analytics Key Performance Indicator User-Generated Customer 95

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 84

Analytics Branding Health Key Performance Indicator 84

Exposure Ninja

JUNE 7, 2022

Love it or hate it, Google Analytics 4 is here to stay. Google has decided to move towards a more customisable analytics platform which helps to combine website and app data, as well as giving you more control over the data that you see. What is Google Analytics 4? Should I switch to Google Analytics 4?

Analytics 98

Analytics User-Generated Management Place 98

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Google Ads.

Analytics 97

Analytics Advertising Advertisers Digital Marketing 97

Martech

APRIL 6, 2023

In this follow-up we discuss the importance of confronting “analytical reality.” The biggest test of data is analytics,” said Mark Stouse, chairman and CEO of Proof Analytics. “It Dig deeper: Marketing analytics : What it is and why marketers should care What can marketers do? 6) Always QA reporting.

Analytics 90

Analytics Manufacturing Promotion Branding 90

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 82

Analytics Key Performance Indicator User-Generated B2C 82

Search Engine Land

NOVEMBER 8, 2022

Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. From next year on, the only analytics data you’ll have (from a Google-owned analytics platform, anyway) will be from GA4. That’s why you should care. Google Ads links.

Analytics 97

Analytics eCommerce Product Management 97