Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 91

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Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We love this product and team; on strategy and profitable.” Market Share. 2011: “Q.

Search Marketers 114

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Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Google Search App For Android Updated.

Search Marketers 112

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Search Engine Land

FEBRUARY 28, 2023

Ginny Marvin joins Google as its new Ads Product Liaison 2021: In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief would be helping marketers learn about Google Ads’ products and policies. Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads 2016: Version 11.3

Search Marketers 96

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Search Engine Land

MARCH 1, 2023

Semrush buys Kompyte so it can upsell competitive intelligence tools 2022: Kompyte offered competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media and more. By contrast, 125 big brands were using the site to market their products or services.

Search Marketers 86

Search Marketers SEO Marketing Marketers 86

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. Best Buy to sell search ads under its own in-house media company. 2018: Search marketers weighed in on their experiences since the change took effect.

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

MARCH 5, 2023

Google Ads significantly streamlines attribution reporting 2020: It was also dropping “Search” from the name. Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. What’s The Most Searched Thing On Google?

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 31, 2023

And all this happened on the same day as Bing’s Future of Search Event , where the Google-Bing dispute raged on in person. Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. Oh what a day.

Search Marketers 92

Search Marketers User-Generated Non-Profit Marketing 92

Search Engine Land

JANUARY 17, 2023

URL changes are not so simple for Google Search. 2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. 2008: Local search was $2.5 Sign of Hope?

Search Marketers 106

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Search Engine Land

MARCH 16, 2023

Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. How Big Will Google’s Mobile-Friendly Update Be? billion, a mere $140 million more.

Search Marketers 92

Search Marketers Marketing Marketers User-Generated 92

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.”

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

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Whitepaper Analytics User-Generated Key Performance Indicator 103

Neil Patel

OCTOBER 8, 2020

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics?

Analytics 130

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Search Engine Land

JANUARY 21, 2023

Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily.

Search Marketers 88

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Search Engine Land

FEBRUARY 27, 2023

Optimization scores, recommendations and their impact on Google Partner agencies 2020: Google said Partner agencies would continue to have “control and autonomy” as it put more emphasis on auto-generated recommendations. search results. It’s The User Context, Stupid!

Search Marketers 93

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Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 84

Search Marketers Real Estate SEO Marketing 84

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? This change, which initially took effect for U.S.

Product 94

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Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI-powered tools can analyze keywords, trends and user intent to optimize content for search engines effectively. Dig deeper: Generative AI to create content: To use or not to use it?

Management 115

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Search Engine Land

APRIL 9, 2024

Voiceover script generation. Product image creation. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. This integration will enable WPP’s clients to create brand and product-specific content using gen AI. How it will work.

Transform 133

Transform User-Generated Traditional Marketing Advertising 133

Search Engine Land

MAY 9, 2024

Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. The design thinking process is typically divided into five stages: Empathize Define Ideate Prototype Test and evaluate With design thinking, the emphasis is not only on the solution but also on the end user.

SEO 96

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Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 106

SEO Gen Z User-Generated Entertainment 106

Search Engine Land

APRIL 24, 2024

Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements.

Advertising 96

Advertising Advertisers Thought Leadership User-Generated 96

Search Engine Land

NOVEMBER 29, 2023

Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. Srinivasan, who joined Google from Amazon four years ago, has overseen technical teams across various aspects of the ads product portfolio.

Price 121

Price User-Generated Advertising Advertisers 121

Search Engine Land

APRIL 8, 2024

Here’s the formula for calculating content marketing ROI: (Return – Investment) / Investment x 100 = ROI percentage Your “return” is the revenue generated from your content marketing. Content promotion (social ads, influencer marketing, etc.). Content promotion (social ads, influencer marketing, etc.).

Content Marketing 114

Content Marketing User-Generated Customer Journey Marketing 114

Search Engine Land

DECEMBER 27, 2023

Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Dig deeper. Dig deeper.

SEO 123

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Search Engine Land

NOVEMBER 1, 2023

It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 99

Retail Branding User-Generated SEO 99

Search Engine Land

FEBRUARY 5, 2024

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. These metrics support adaptive KPI frameworks.

SEO 123

SEO User-Generated eCommerce Customer Journey 123

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. It also improves user experience to drive engagement and conversions.

SEO 127

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Search Engine Land

MARCH 1, 2024

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., Get the daily newsletter search marketers rely on.

Non-Profit 129

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Search Engine Land

APRIL 17, 2024

This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. It displays news stories, videos and images tailored to each user’s interests and online behavior.

User-Generated 115

User-Generated Entertainment SEO Fashion 115

Search Engine Land

AUGUST 17, 2023

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence.

Transform 90

Transform User-Generated Market Trends Analytics 90

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Start creating images now.

Transform 103

Transform CMO User-Generated Management 103

Digital Marketer

MARCH 1, 2024

In the same way, lead generation is the lifeline of businesses. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Content marketing goes beyond promoting products. This trust is a key factor in lead generation. When it comes to content marketing, the sky is the limit.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Search Engine Land

JANUARY 19, 2024

Google Chrome is already restricting cookies for 1% of users , as noted in recent reports. You’ll generally need at least two quarters to build and test new measurement frameworks , which might include: First-party data tracking. Google Analytics. And this will be necessary to evolve paid search campaigns.

Advertising 100

Advertising Advertisers Transform User-Generated 100

Jeff Bullas

FEBRUARY 19, 2023

Guide mobile users accurately 5. SEO is an abbreviation for the term search engine optimization. In contrast, paid search results are advertisements where an advertiser pays to have their ad displayed whenever someone runs a search query matching the advertiser’s criteria. What is SEO in digital marketing?

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SEO User-Generated Non-Profit Promotion 246

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. These terms might have lower search volumes , but their specificity makes them easier to rank for and convert exceptionally well.

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SEO User-Generated Shoppers Retail 131