Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. Fresh, relevant content consistently improves SEO performance and draws in users looking for answers. User intent plays a big role here.

Inbound Marketing 117

Inbound Marketing Whitepaper Education User-Generated 117

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Navigate to Reports > User Attributes > Demographic details. Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 131

Transform Analytics User-Generated Education 131

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products.

Marketing Strategy 134

Marketing Strategy Content Marketing Thought Leadership Marketing 134

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. TikTok users value authenticity above all else. Avoid overly scripted or forced promotions that scream “advertisement.” What kind of content do they engage with?

Branding 131

Branding Influencer Marketing User-Generated Key Performance Indicator 131

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. It’s free and includes multiple expert personas to choose from, as well as an image generator. Processing.

Management 121

Management eCommerce CRM User-Generated 121

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. Definition of a User Session A user session is when an individual visits your website.

User-Generated 120

User-Generated Analytics Performance Marketing Promotion 120

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail 127

Retail Shoppers User-Generated Customer Journey 127

Martech

FEBRUARY 19, 2025

AI-driven predictive analytics and real-time decision support are shifting marketing from a reactive discipline to one that anticipates trends and delivers insights in the moment. Traditional analytics often feels like driving using only the rearview mirror. Many marketers have yet to capitalize on predictive analytics.

Analytics 135

Analytics Marketing Marketers User-Generated 135

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

User-Generated 131

User-Generated Transform SEO Law 131

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? A different approach might focus more on user-generated content, interactive polls, or influencer collaborations if engagement is the priority. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Feature customer testimonials or user-generated content. Time-sensitive promotional offers.

Non-Profit 113

Non-Profit User-Generated Shipping eCommerce 113

Marketing Insider Group

FEBRUARY 3, 2025

Use analytics to refine and improve over time. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Image source Promote Content Effectively A blog’s success depends on how well it reaches its audience. Understand your audience’s needs through research.

Thought Leadership 102

Thought Leadership Promotion Analytics User-Generated 102

Martech

NOVEMBER 14, 2024

Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. Advancements in data analytics allowed companies to observe user behavior with increasing precision. This era marked the shift from understanding what users were doing to why they were doing it.

Customer 124

Customer User-Generated Marketing Marketers 124

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. By comparing the sales performance of these groups with those exposed to the marketing efforts, you can estimate the incremental sales generated.

User-Generated 120

User-Generated Retail Marketing Marketers 120

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. link — effectively removing a step in your posting process. Price: The buff.ly

Price 111

Price User-Generated Analytics Shoppers 111

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 120

SEO Law User-Generated Analytics 120

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

JANUARY 17, 2025

Experience Once your content is discovered, the next focus is user experience. Omnichannel experiences In 2025, the customer journey will be more complex as users interact across various channels, such as images, videos, LLMs, social platforms, text and voice. GDPR, CCPA compliance and ADA conformance enhance user trust and experience.

SEO 119

SEO Gen Z Customer Journey User-Generated 119

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Marketing Marketers 130

Marketing Insider Group

SEPTEMBER 10, 2024

Quick Takeaways Researching and using analytics can help determine when your audience is most active to optimize your release schedule. You can use surveys or analytics tools to collect this information. Experiment with various options and track which ones generate the most engagement.

Promotion 124

Promotion Analytics User-Generated Communications 124

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 108

Analytics Price Social Media Marketing CRM 108

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Nailed place and promotion. Killer product , price , and promotion. What are the 4 Ps of marketing?

Price 113

Price Real Estate Promotion Food 113

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. Topview ads : Topview ads are the ads that are shown to TikTok users as soon as they open their TikTok app.

Advertisers 107

Advertisers Advertising Gen Z User-Generated 107

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. I am trained with MarTech content.

Key Performance Indicator 109

Key Performance Indicator Logistics Marketing Marketers 109

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Marketing Insider Group

DECEMBER 10, 2024

This guide will walk you through the steps to set up a CRM email marketing system that generates results. Integrated CRM campaigns improve tracking and analytics. Look for platforms offering segmentation, automation, and detailed analytics. Seasonal Campaigns: Send timely promotions around holidays or events.

CRM 109

CRM Email Marketing Marketing Marketers 109

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Buffer Marketing

OCTOBER 29, 2024

Visually plan your content calendar and make your profile a “must-follow” with Buffer’s suite of Instagram scheduling and analytics tools. As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial.

User-Generated 129

User-Generated Analytics Finance Education 129

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. Tableau Next is now generally available to customers with the Tableau+ SKU.

Transform 104

Transform Analytics User-Generated Promotion 104

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. And users trust those recommendations.

SEO 97

SEO User-Generated Analytics Customer Journey 97

Marketing Insider Group

DECEMBER 3, 2024

The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns. Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business.

Entertainment 109

Entertainment User-Generated Analytics Promotion 109

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 112

SEO Real Estate User-Generated Promotion 112