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The pitfalls and practical realities of using generative AI in your analytics workflow

Martech

We’ve heard much about how generative AI is set to change digital marketing over the last few months. Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials. So, how can we use ChatGPT and other generative AI tools?

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A Beginner’s Guide to Google Analytics

Neil Patel

Are you making the most out of the data you can get about your website from Google Analytics (GA)? What Is Google Analytics? Google Analytics is a free tool to track user behavior on your website. In many ways, Google Analytics is the portal giving you insider, back end, and real-time access to what your users want.

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What We Shipped: Revamped Automations Page, New People Page, New Pricing and More

GrowMatik

The next generation of Automations and People page will dramatically transform your experience building rich marketing campaigns, helping you target your audience with the highest possible accuracy and manage your audience with industry-leading segmentation. The rules are displayed in rows instead of columns. Action Execution Logic.

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TikTok Shop: What It Is, How to Launch One & How to Market One

Hubspot Marketing

With 1 billion users , TikTok provides you with bountiful opportunities to get your products in front of your target audience. TikTok Shop stores, picks, packs, and ships sellers' products to your customers, providing a seamless shopping experience. Set Up Shipping and Inventory Specify the shipping options and rates for your products.

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AI-powered martech releases and news: Feb. 8

Martech

It uses generative AI to provide insights and recommendations for sellers. It also has AI-guided prospecting, dynamic buying committees, generative AI-powered outreach, AI Email Assistant, unified data and customization options. Medallia has four new generative AI solutions for its Medallia Experience Cloud. Get MarTech!

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PPC outlook: How advertisers can stay ahead in 2024

Search Engine Land

Google Chrome is already restricting cookies for 1% of users , as noted in recent reports. You’ll generally need at least two quarters to build and test new measurement frameworks , which might include: First-party data tracking. Google Analytics. However, this proverbial ship has sailed. Enhanced conversions.

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An Ultimate Guide to Social Media Automation for Your Business

Spiralytics

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Create pre-written replies to common questions and inquiries, like product information, shipping updates, or simple greetings. Automated responses Let’s face it: repetitive inquiries can eat up valuable time.

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