Search Engine Land

AUGUST 8, 2024

Unsure of what to choose, a personal shopper comes up to you. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. average above target in 2023.

Shoppers 89

Shoppers Shipping Retail Communications 89

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. Get insights into ad performance and customer behavior via Amazons analytics tools. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates.

Retail 117

Retail Shoppers Advertisers Advertising 117

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 113

Price User-Generated Analytics Shoppers 113

Martech

OCTOBER 16, 2024

The consumer journey has become increasingly complex, with shoppers making multiple touchpoints with a retailer or brand through online shopping, in-store visits and social media. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Email: Business email address Sign me up! Processing.

Retail 124

Retail CMO Customer Journey Shoppers 124

Customers.ai

JANUARY 3, 2025

81% of shoppers research online before making a purchase. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. They optimize all product pages with similar content to keep shoppers engaged. And its a must! The trick is to connect the dots.

Customer 89

Customer eCommerce Shipping Customer Journey 89

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Hyper-Personalization through Data and AI Retail marketers will use AI and data analytics to create highly personalized ads that anticipate consumer needs based on past behavior, location, and even current mood.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

SEPTEMBER 19, 2024

I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” We started with testing, however for us there’s a shift in the way we’re approaching RMNs and our budget.

Retail 120

Retail Shopper Market Shoppers Advertisers 120

Sprout Social

APRIL 8, 2025

With a business account, you can also review how many people click these links via Pinterest analytics. A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. With more disposable income, Pinners can (and do) spend more than the average social shopper.

Shoppers 104

Shoppers Customer loyalty Analytics Branding 104

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. Holiday shoppers arent just purchasing with the holidays in mind, so these trends apply year-round. More Adobe Analytics data from the holidays can be found here. The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. consumers spent $241.4

eCommerce 114

eCommerce Shoppers Price Retail 114

Martech

JULY 18, 2024

That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found. billion shoppers), agreed with Adobe that deeper discounts spurred sales. billion in U.S. online sales this year.

eCommerce 126

eCommerce Retail Shoppers Health 126

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information.

Content Marketing 119

Content Marketing Marketers Marketing Customer Acquisition 119

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. In any case, we recommend an analytics tool for smooth sailing. Tracking and analytics is essential for any successful social media strategy, Pinterest included. Are users resonating with your content?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Marketing Insider Group

JANUARY 15, 2025

Shoppers rely on search engines to find products. A mobile-optimized site ensures that shoppers can browse, search, and purchase with ease. Use analytics tools to measure metrics like organic traffic, conversion rates, and bounce rates. Contact us today to optimize your site for search engines and shoppers alike.

SEO 63

SEO Shoppers Shipping Education 63

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. This also unlocks analytics and scheduling tools.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Vertical Response

AUGUST 19, 2024

Detailed analytics in podcast advertising enable advertisers to track campaign effectiveness through various metrics. This advertising method also provides detailed analytics to assess audience engagement and campaign performance, allowing for ongoing optimizations.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketers 84

Martech

OCTOBER 1, 2024

It includes Sponsored Products, Sponsored Brands and Sponsored Display, using shopper data and AI to optimize ad placements with little advertiser input. Meta recently announced its intention to integrate “Source of Truth” bidding, kicking off with Google Analytics and attribution provider Northbeam.

Branding 126

Branding Advertisers Advertising Retail 126

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Increase your customer lifetime value over time The endgame of social media for retail is to nurture customers and encourage them to become long-term shoppers.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Martech

AUGUST 8, 2024

CVS Media Exchange’s focus on shopping experience “When you look at retail and consumer spending, a lot of that still happens in a store format,” said Praveen Menon, head of analytics and business intelligence for CVS Media Exchange (CMX). We do have advanced data analytics teams working tirelessly to sort of weather these anomalies.” “One

Retail 128

Retail Advertising Advertisers Shoppers 128

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. AI-powered insights.

Customer Acquisition 131

Customer Acquisition Retail Shoppers Advertisers 131

Litmus

OCTOBER 17, 2024

“50 shoppers are checking this out!”). Your email service provider (ESP) is a great starting point for segmentation, but to refine your strategy, consider an email marketing analytics tool like Litmus Email Analytics for advanced audience insights like email read rates , mobile vs. desktop engagement, and more.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Customers.ai

DECEMBER 11, 2024

High-intent shoppers or just window browsers? Catching a high-intent shopper at the perfect moment Meet Jake. Integration Capabilities: Make sure the tool integrates seamlessly with your existing tech stack, including email platforms like Klaviyo, CRMs, and analytics tools. But you have no idea who they are. Who knows?!

Shipping 79

Shipping Shoppers Law eCommerce 79

Customers.ai

JANUARY 8, 2025

Open up Google Analytics, and boom, everything you needed was right there age, gender, location, even interests. The Demographics Fallout from Privacy Changes Remember when Google Analytics used to be the go-to for all your demographic data needs? When we talk website demographics, we have to ask ourselves, where did all the data go?

eCommerce 86

eCommerce Outbound Marketing Analytics Shoppers 86

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Increase your customer lifetime value over time The endgame of social media for retail is to nurture customers and encourage them to become long-term shoppers.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. Take action now: Set up your analytics tool to track AI-driven visits. Conversion rates: Is AI bringing buyers or just window shoppers? A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit.

Transform 135

Transform User-Generated Analytics Retail 135

Customers.ai

DECEMBER 31, 2024

For example, brands using Customers.ais tools have seen a 25% lift in abandoned cart recovery rates and 5x ROAS by identifying anonymous shoppers and sending timely follow-ups. Behavior Flow Analysis : Tools like Google Analytics or Customers.ai Thats money back in your pocket from visitors youd have otherwise lost.

Key Performance Indicator 98

Key Performance Indicator Transform Outbound Marketing Marketers 98

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. For example, if reducing cart abandonment is your top priority, look for tools with session replay or heatmap functionality to pinpoint where shoppers drop off.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

MARCH 27, 2025

Kibo Commerce launched Kibo Agentic Commerce, an AI platform with nine specialized agents supporting various commerce operations, including shopper interaction, customer service, promotions, and analytics. MeetingPulse added an AI Summary Tool to transform live Q&A and collaborative sessions into actionable insights. Processing.

Transform 83

Transform Shoppers Retail User-Generated 83

Customers.ai

NOVEMBER 18, 2024

Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. out of 5 stars Users praise Klaviyo for its ease of use, robust analytics, and the ability to create highly personalized campaigns. A boost in repeat purchases and stronger customer loyalty.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Customers.ai

JANUARY 2, 2025

Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Why It Works : Its a way to remind shoppers of what caught their eye without coming off as overly salesy. Pro Tip : Use your tool’s analytics features to see which triggers are driving results and which need a little extra love.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Martech

JULY 25, 2025

For instance, a shopper might snap a photo of a product, ask a voice assistant for reviews, and then switch to text search for pricing. Use analytics to spot gaps and opportunities for visibility in AI-curated results. Presence audit: Assess where your brand appears (or doesn’t) across these journeys.

Branding 60

Branding Shoppers Price SEO 60

illumin

JUNE 12, 2025

Higher spending on Father’s Day presents According to an annual survey by the National Retail Federation and Proper Insights & Analytics , Father’s Day spending is projected to hit an all-time high of $24 billion in 2025. Shoppers expect to spend an average of $199.38 This marks a jump from $22.4 billion set in 2023.

Advertising 74

Advertising Advertisers Shoppers Shipping 74

Customers.ai

NOVEMBER 14, 2024

With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Plus, Klaviyo’s predictive analytics can forecast things like a customer’s lifetime value or when they’re most likely to buy again. In other words, it’s not just numbers. Email Validator Tool for Klaviyo Overview The Customers.ai

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

SmartBrief - Marketing

DECEMBER 19, 2024

The first-party data from retail media networks gives brands reliable insights into shoppers’ histories and behaviors. This data allows brands to reach shoppers with tailored messaging at crucial points in their shopping journey, said Gaurav Pant, chief insights officer at Incisiv. Use the tactics RMNs offer intentionally.

Retail 97

Retail Shoppers Advertisers Advertising 97

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” They use psychometric research, data insights, generative AI and omnichannel analytics to help organizations tailor their communications.

Shoppers 117

Shoppers Advertisers Advertising Health 117

Buffer Marketing

APRIL 29, 2025

Keep an eye on your metrics Instagram analytics tools let you drill down into individual posts and step back to see how your account is performing overall. You can also bring in Buffer’s analytics tools to work alongside Instagram’s insights.

Gen Z 116

Gen Z Influencer Marketing Manufacturing User-Generated 116

Customers.ai

DECEMBER 24, 2024

Real-Time Data and Analytics What it does : Provide up-to-the-minute performance metrics to fine-tune campaigns. It offers robust audience segmentation , dynamic ad creation, and detailed analytics to optimize campaign performance. Performance Tracking : Many appreciate the detailed analytics. Rating : (4.5/5) Rating : (4.4/5)

eCommerce 72

eCommerce Price User-Generated CRM 72