Marketing Insider Group

OCTOBER 16, 2024

Each piece should be well-researched, clear, and relevant to your target market’s needs. Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy. Google Analytics tracks traffic from social media to your website.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Martech

SEPTEMBER 10, 2024

This improves market segmentations, enables better-targeted marketing and informs product development decisions. Leverage technology for deeper insights Advancements in data analytics, machine learning and AI provide new ways to reanalyze market research.

Market Research 120

Market Research Marketing Marketers Analytics 120

Lynton Web

JANUARY 2, 2025

This impacts any tools using these scores, such as: List segmentation Workflow automation Reports and analytics View filters HubSpot provides detailed performance analytics for Enterprise users, allowing you to track score distribution and effectiveness over time through record history cards and comprehensive reporting tools.

Transform 98

Transform Whitepaper CRM Price 98

Hubspot Marketing

DECEMBER 16, 2024

With AI, I was able to: Analyze email performances and open rates to see what worked with my target audience and what didn't Compile analytics to determine the health of my campaigns Quickly clean my email lists Send personalized, segmented content.

Marketing Strategy 117

Marketing Strategy Marketing Marketers Health 117

Hubspot Marketing

OCTOBER 3, 2024

In our experiment, we used AI to estimate HubSpot’s aided awareness within a target market segment — companies with 200 to 2,000 employees. Interestingly, the two models produced slightly different results, with Claude offering a more accurate estimation compared to ChatGPT-4. Integrate AI with your existing tools and internal data.

Branding 134

Branding Customer loyalty CMO Market Segmentation 134

Backlinko

NOVEMBER 8, 2024

You struggle to gain traction, completely miss your target market, or your product gets a bad rap. For example, Google Analytics 4 (GA4) uses AI to analyze user behavior across websites and digital platforms. You were likely spending resources on audiences outside your target market. Nailed place and promotion.

Price 114

Price Real Estate Promotion Food 114

OnDemand CMO

DECEMBER 18, 2024

AI is no longer a nice-to-have; its officially the backbone of smart marketing. From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind. Use AI analytics to monitor campaigns and pivot when the data tells you to. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketing 74

Backlinko

MARCH 27, 2025

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. In the context of analytics tracking tools, unique pageviews were a Universal Analytics metric. Google Analytics 4 (GA4) doesnt track unique pageviews. You might have 500 people visit your page in a month.

Customer Acquisition 90

Customer Acquisition Analytics Entertainment Product 90

Martech

OCTOBER 24, 2024

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Thryv launched an AI-powered social media management tool within its Marketing Center.

User-Generated 126

User-Generated Marketing Mix Communications Advertisers 126

Sprout Social

SEPTEMBER 18, 2024

All of this data can be used to better understand your new target market and what they expect from your social media output. Establish a global social media marketing team There are many ways to build a social media team. This process is far easier if you use a social media analytics tool.

Social Media Marketing 130

Social Media Marketing Marketing Marketers User-Generated 130

Customers.ai

NOVEMBER 18, 2024

Unique Features: Advanced Segmentation : Klaviyo’s segmentation capabilities allow you to create hyper-targeted groups based on behavior, purchase history, and engagement. Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. Ratings & Reviews: G2 Rating : 4.7

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Lynton Web

AUGUST 29, 2024

Improved SEO performance: Properly localized content can boost your search engine rankings in target markets, increasing your visibility to international audiences. Data-driven insights : Leveraging HubSpot's analytics to track your multi-language content's performance allows you to refine and optimize your global strategy continually.

User-Generated 52

User-Generated Communications Management Global Marketing 52

Sachs Marketing Group

JANUARY 13, 2025

Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign. Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Creating authentic campaigns that align with influencer personas.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Orbit Media Studios

DECEMBER 17, 2024

This may give you ideas for PR, event marketing and community engagement. We want to diversify how we reach this market and go beyond search and other digital marketing channels. First, export social media analytics from any platform or tool, then make sure the file is easy for the AI to ingest.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform 52

Transform Marketing Marketers CRM 52

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Before committing, ensure the tool integrates seamlessly with the platforms you already use, whether that’s Shopify, Klaviyo, or Google Analytics. Signal Customers.ai

eCommerce 89

eCommerce Price Customer Journey CRM 89

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics 110

Analytics CRM Price Key Performance Indicator 110

Martech

JULY 10, 2024

Do you need overall analytics, or customer segmentation? If your main requirement is to store and analyze large volumes of data on web traffic, an analytics package might be all you need. Some services, like a DMP or most analytic tools, intentionally do not link data to particular individuals. First-party data is crucial.

Marketing Automation Platform 75

Marketing Automation Platform Analytics CRM Management 75

Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. What is audience segmentation?

Health 97

Health Customer Journey User-Generated Marketing 97

Marketing Insider Group

DECEMBER 5, 2024

The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans. Image source Enhancing Marketing Management with CRM SEO Integration CRM SEO integration transforms marketing management into a data-driven powerhouse.

CRM 58

CRM Management SEO Transform 58

Hubspot Marketing

JULY 10, 2025

ActiveCampaign Best For: Small to medium ecommerce businesses seeking powerful marketing automation at an affordable price. HubSpot's reporting dashboard provides complete visibility into your sales process, helping identify bottlenecks and opportunities for improvement through detailed sales analytics and forecasting features.

eCommerce 92

eCommerce CRM Transform Retail 92

Hubspot Marketing

JULY 22, 2024

If you’re going for a unified marketing solution , however, you must pinpoint exactly what you’ll use it for, why it’s a better option compared to other software dedicated to specific channels, and in what areas would this type of solution help you the most. The first step I take when creating a marketing plan is conducting a SWOT analysis.

Marketing Plan 109

Marketing Plan Marketing Marketers Social Media Marketing 109

Hootsuite

APRIL 22, 2025

Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. Establish your Facebook marketing budget Depending on your other marketing activities and what you want to achieve with Facebook, you may want to pursue ads, influencer partnerships, or other types of paid Facebook marketing.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Customers.ai

NOVEMBER 14, 2024

With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Plus, Klaviyo’s predictive analytics can forecast things like a customer’s lifetime value or when they’re most likely to buy again. Then, dive deeper with integrations, A/B testing, or predictive analytics.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Vertical Response

MAY 25, 2025

Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions. Regular monitoring through analytics and A/B testing is essential for improving landing page performance and ensuring effective user engagement and conversion rates.

SEO 52

SEO User-Generated Analytics Transform 52

Duct Tape Marketing

JANUARY 10, 2025

Suddenly, small businesses had access to big opportunities, but it also got a lot more complicated with SEO, analytics, and content marketing to figure out. Targeting Your Ideal Customer Avoid the trap of targeting everyone. Focusing on your ideal customer is crucial for small business marketing.

CMO 41

CMO Transform Marketing Marketers 41

Welcome Software

MAY 7, 2025

Improves the reach of your content Repurposing content can help you to reach new audiences and expand your online presence with new or different marketing channels. Maybe your target market has grown since you first published the original piece, in which case repurposing offers an easy way of connecting to new people.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Hootsuite

MAY 1, 2025

Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Influencers build trust with their audience, and smart brands know how to tap into that.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Hubspot Marketing

DECEMBER 2, 2024

Ad targeting. Ads can be targeted based on the likelihood of engagement and lookalike audiences. Using predictive analytics. Google Analytics and Search Console are other fantastic tools that can help identify which pages perform well and where you have opportunities to optimize.

Customer Journey 136

Customer Journey Copywriting Marketing Marketers 136

Martech

MAY 5, 2025

Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Marketing 116

Marketing Marketers Customer loyalty Price 116

Lusha

NOVEMBER 11, 2024

Analytics and reporting : Strong analytics and reporting tools provide valuable insights into your lead generation efforts. Demand Base Demand Base helps businesses target, engage, and grow their most valuable accounts. Lead scoring : This feature helps prioritize leads based on their level of engagement and potential value.

CRM 52

CRM Price User-Generated Management 52

Search Engine Land

JULY 16, 2024

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction.

Transform 72

Transform Customer loyalty Fashion Promotion 72

Buffer Marketing

FEBRUARY 13, 2025

I identify and connect with CMOs, COOs, and founders in my target market, always sending personalized connection requests that reference shared interests or mutual connections. I freely share tools like analytics templates, SEO templates, and marketing frameworks that others can immediately use in their work.

Transform 92

Transform Thought Leadership CMO Analytics 92

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. However, segmenting your market might show that: Small businesses might prioritize affordability and ease of use.

Price 52

Price CRM Marketing Marketers 52

Lynton Web

NOVEMBER 26, 2024

Conduct Tech Stack Analysis for Integrated Data Your marketing technology ecosystem forms the backbone of your measurement capabilities. Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance.

Transform 52

Transform Customer Acquisition Marketing Marketers 52

SocialPilot

FEBRUARY 6, 2025

Standout Features – GBP offers tools like appointment booking, social posts, and review analytics, helping businesses grow their online presence effortlessly. Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 Analytics : Offer profile insights into clicks, calls, and directions.

Real Estate 66

Real Estate Customer Food User-Generated 66

verse.ai

MARCH 25, 2025

The result: highly targeted marketing and lead generation strategies that are based on individual and unique customer profiles. Conversational Lead Generation Possibilities Predictive analytics leads to better outreach, but generative AI also has a massive potential effect on the lead generation process itself.

Transform 52

Transform User-Generated New Technology Customer 52