Martech

MARCH 17, 2025

The process involved pulling from an archive of content to match and auto-generate responses for relevant media opportunities. Integration maintenance : Connecting automation systems to other platforms and troubleshooting issues. In theory, it sounded like a massive time saver. In practice? Not so much.

Marketing

Hubspot Marketing

MARCH 17, 2025

And for the past versions of her emails that are archived on her website, theres an audio player included directly on the page, as well. Theres a ton of written content online, and oftentimes people with visual impairments will use screen readers to translate the text into speech.

Email Marketing

Martech

FEBRUARY 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Has the Super Bowl always been this important to marketers?

Transform

Hubspot Marketing

NOVEMBER 26, 2024

Take a recent collab with ASICS on an older, previously archived running shoe: When asked how his team came up with the “Small Wins Add Up” campaign to show off the shoe, Zaremba doesn't even blink. And it makes me think I should really get a hobby. Want to sell your product? Personify it.

Fashion

Martech

JULY 24, 2025

Look at what winning brands are doing Some of the most effective B2B channels treat YouTube more like a media brand than a corporate archive. The goal of organic YouTube content is often credibility, not conversion — at least not right away.

SEO

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started?

Key Performance Indicator

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

Marketing

Martech

OCTOBER 17, 2024

Technology alignment Use compatible systems for workflow, time tracking and sharing and archive work seamlessly, including consistent file naming and metadata practices. Collaboration Multishore team collaboration is essential. Ensure local team management connects across locations.

Law

Martech

JUNE 16, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the important metrics to watch as organic search traffic evolves?

Customer Journey

Martech

MAY 15, 2025

Salesforce Archive: This is for compliance with regulatory requirements and internal data retention policies. They include: Salesforce Backup & Recover: Formerly known as Own Recover, this provides 100% protection of Salesforce data and metadata, including automated backups and restoration down to the field level.

User-Generated

Sprout Social

DECEMBER 12, 2024

They’ve developed a few original series that do a great job of highlighting their expert staff, like the Red Couch series , and their extensive archival footage featured in 15-Second Fridays.

Gen Z

Buffer Marketing

SEPTEMBER 11, 2024

If you’re an active creator on other platforms, it’s worth exploring your content archives to see if there is anything you could repurpose for your LinkedIn content calendar.  Be sure to lean on this tactic only when it’s a conversation you’re genuinely keen to have and engage in. 

Entertainment

Search Engine Land

SEPTEMBER 11, 2024

The Internet Archive is a nonprofit research library that provides and curates a digital archive of Internet sites and other cultural artifacts in digital form called the Wayback Machine. Mark Graham, Director, Wayback Machine, Internet Archive wrote : “The web is aging, and with it, countless URLs now lead to digital ghosts.

Transform

Martech

JANUARY 27, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats the difference between agentic AI and generative AI?

Logistics

Sprout Social

MAY 8, 2025

It will be available in both the Left Bar under Archive Topics or the Industry Insights tile on the Listening home screen. It will be available in both the Left Bar under Archive Topics or the Brand Health or Industry Insights tile on the Listening home screen. Click Listening in the Left Bar. Click New Topic. Click New Topic.

Gen Z

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Customer Acquisition

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers?

Key Performance Indicator

SocialPilot

DECEMBER 18, 2024

They can be viewed by your followers (or any user if you have a public profile) only for 24 hours and are archived after that. Instagram Story Instagram Stories are short-lived videos or slide shows attached to your Instagram display picture. The editing features tend to be minimal, and the length is capped at 15 seconds.

Entertainment

Martech

JULY 23, 2024

A workflow can be created to ensure that assets with expired end dates are unavailable to search and archived for reference only. The document can be linked (or related) to each image purchased and an agreement end date can be added.

Food

Martech

AUGUST 4, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What do we think we know about what helps brands gain citations on LLM results?

Branding

Martech

AUGUST 6, 2025

Archive current data before making changes to preserve historical benchmarks. B2B SaaS : See if AI-driven queries send high-intent users to trial sign-ups or demo requests. Travel : Optimize deep content pages that AI users land on to improve booking conversion. Best practices Use clear naming conventions for new channels.

User-Generated

Search Engine Land

AUGUST 1, 2024

While the late Hamlet Batista’s archive, SEO Pythonistas, is no longer live, he has a range of tutorials here on Search Engine Land to help you kick off your learning journey. Monitoring competitor websites for changes. Internal link analysis.

SEO

Martech

MAY 5, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty?

Marketing

Martech

JULY 7, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What potential does quantum computing hold for marketers?

Logistics

Martech

MARCH 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. As the 2025 baseball season kicks off in the U.S.,

Branding

Search Engine Land

JULY 16, 2024

You should probably download your chat and call history before the deadline so that you can archive that data in your CRM software and database. If you used these features for your business, please be aware the chat feature is now not accepting new chats. Your existing chats are going to stop working at the end of this month.

CRM

Sprout Social

MAY 21, 2025

First-person stories, archival content and behind-the-scenes moments humanize your brand and build emotional resonance that polished creative alone cant replicate. Elevate the voices that built your brand. Involving your communitywhether thats employees, customers, founders, or fansadds authenticity and dimension.

Branding

Martech

JUNE 23, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is an MCP server, and how can marketers use one?

Marketing

Hootsuite

NOVEMBER 7, 2024

Lean into user-generated content (UGC) Recent research published in the Archives of Humanities & Social Sciences Research found that UGC is “a significant factor influencing brand loyalty on social media.”

Branding

Buffer Marketing

NOVEMBER 12, 2024

New Old Stock New Old Stock is a collection of vintage photos from the public archives, free of known copyright restrictions. While they charge a monthly fee for downloads, they do have a  selection of free files  available for commercial use under an  attributed free license agreement.

User-Generated

Martech

JULY 14, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How might consumers use AI agents to help with their product research and shopping in the future?

Product

Martech

AUGUST 11, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are some practical strategies for improving collaboration between marketing and IT?

Retail

Martech

APRIL 3, 2025

Adobe also introduced AI-powered Media Intelligence, which enables quick search across extensive video archives. The Firefly Video Model powers this tool, allowing editors to expand footage in 4K and different orientations. This advertising approach does not rely on personal data.

User-Generated

Martech

FEBRUARY 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet.

Transform

Hootsuite

JUNE 25, 2025

OwlyGPT is the only social AI assistant trained on today — not the archives. You’ll still sound recognizably like your brand, just with a little more pizazz. Still using AI that’s stuck in the past? It scours live social feeds to generate powerful insights and content based on what your audience is talking about online right now.

Marketing

Martech

AUGUST 13, 2024

“We can store data for a long amount of time,” said Wang, “but some of it will eventually get archived. .” The newly announced Braze Data Platform has extensions to Amazon Redshift and Databricks (they already had Snowflake) but the data ingested by Braze for activation does linger in Braze.

Customer

MarketingOps

FEBRUARY 12, 2025

For existing clutter, archive unused fields to reduce confusion without losing historical data. Tools like Clearbit or ZoomInfo can enrich incomplete records and flag outdated data. Clear Field Taxonomy: Document the purpose and rules for each custom field in your CRM. For instance, factor in behavioral triggers (e.g.,

CRM