Orbit Media Studios

SEPTEMBER 20, 2022

That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.

B2C 145

B2C eBook Analytics Promotion 145

Buffer Marketing

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. of its US user base to be exact.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Transform 122

Transform Marketing Marketers User-Generated 122

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Buffer Marketing

MARCH 14, 2024

Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.    The brands on this list prove that Instagram doesn’t have to be an afterthought but can be a major driver of a marketing strategy.

Energy 104

Energy Entertainment Product Price 104

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Content tailored for B2B audiences. Relationship building and lead generation.

B2C 97

B2C SEO User-Generated Industry Insights 97

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Transform 111

Transform Marketing Marketers User-Generated 111

Buffer Marketing

MARCH 7, 2024

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?  These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. It doesn’t hurt that food and beverage content is fun to visualize.

User-Generated 106

User-Generated Food Promotion Advertising 106

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

Whitepaper 131

Whitepaper Transform User-Generated Marketing 131

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. However, B2B leads differ from other types in some crucial ways.

Whitepaper 92

Whitepaper Marketing Marketers eBook 92

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 120

Target Market Advertising Advertisers Neuromarketing 120

Rock Content

DECEMBER 14, 2023

The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. According to BrightEdge Research, 68 percent of online time starts with a search. So, what is B2B SEO? B2B buying takes time.

SEO 72

SEO Whitepaper B2C eBook 72

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans.

2023 Trends 123

2023 Trends Thought Leadership Advertising Advertisers 123

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Search Engine Land

DECEMBER 13, 2023

While you may not be able to magically bring users back to your site in an hour, you can at least do some quick research to figure out why. An easy first step is to check search trends. Check keyword trends from SEO tools Most SEO research tools now have search volume interest over time. But the pandemic is over.

Health 126

Health SEO Advertising Advertisers 126

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see.

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Orbit Media Studios

FEBRUARY 28, 2023

You’re committed to content marketing. I’m 15 years into content marketing and I’m still asking it. But they’re fast, free and filled with topics that fit your content strategy. Also, you can see the suggested phrases from social media sites like Instagram, Twitter and Pinterest (good for trending topics).

Thought Leadership 137

Thought Leadership SEO User-Generated Promotion 137

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. Enter digital marketing. Market introductory offers to new customers.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 101

Affiliate Marketing Market Trends B2C Transform 101

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. But it is an incredibly useful tool that can simplify our lives in the content creation arena. They’re the pillars of any solid content marketing strategy.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. What you need to know to make the most of this guide What follows are advanced AI research tactics.

Content Marketing 78

Content Marketing Marketing Strategy Communications SEO 78

Jeff Bullas

FEBRUARY 13, 2023

New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Back to contents.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

Copywriting 55

Copywriting PR SEO Content Marketing 55

Neil Patel

SEPTEMBER 21, 2021

Looking for a new way to research or find content ideas for your marketing content ? Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice.

Food 142

Food Market Research User-Generated Traditional Marketing 142

Search Engine Land

JULY 18, 2023

You shrug and start mentally planning the next day – digging into your favorite keyword research tool, checking out site speed metrics after some asset optimizations, and prioritizing some pages to review after doing month-over-month traffic analysis. This article examines: The macroeconomic signals to watch and why. The stock market.

SEO 97

SEO Real Estate Transform Manufacturing 97

Sachs Marketing Group

DECEMBER 8, 2023

B2B social media strategies are essential for connecting with other businesses and professionals. They involve targeted content, networking, and engagement approaches tailored to business clients’ unique needs and behaviors. Do you need help to make an impact on social media marketing in the B2B space?

Social Media Marketing 83

Social Media Marketing Transform User-Generated Thought Leadership 83

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 128

Market Research Price Marketing Marketers 128

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Rock Content

JANUARY 9, 2024

If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I have never been excellent at predictions and trends, and 2023 has starkly confirmed this: I have been so far from thinking that AI would be relevant in the past year – and I believe I wasn’t the only one.

User-Generated 90

User-Generated Transform Advertising Advertisers 90

Buffer Marketing

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I came across the concept of ‘Thought Leadership’ content format while upskilling my writing.

Thought Leadership 126

Thought Leadership Whitepaper Energy Law 126

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals. LinkedIn is well known as the social network of choice for B2B marketers.

Marketing Strategy 139

Marketing Strategy Thought Leadership Marketing Marketers 139

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

eCommerce 110

eCommerce Transform Retail Shoppers 110

Rock Content

DECEMBER 13, 2023

With a new year on the horizon, it’s time to consider B2B strategy. A new year brings with it escalating trends and shifts in thinking that you need to consider. For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. In this article, take a closer look at the new year.

Advertising 52

Advertising Advertisers B2C Target Market 52