Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. and repurpose that content to increase my LinkedIn visibility. Cost and time saving: Creating new blog content requires significant upfront investment.

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing?

Health 106

Health Entertainment SEO eBook 106

Search Engine Land

NOVEMBER 27, 2023

This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Media companies advertise their own content and bring traffic to their high-conversion articles so they can make money. Take the referring URL and plug it into your favorite SEO research tool.

SEO 128

SEO PR Law eBook 128

Search Engine Land

FEBRUARY 20, 2024

Surprisingly, video search optimization, a method to dominate real estate, remains underutilized. Let’s look at a quick how-to fitness-related search to see video’s SERP dominance in action: Reason enough to keep reading, right? Veteran SEOs should have a few issues translating their skills from other content forms to video SEO.

Real Estate 122

Real Estate SEO Branding Place 122

Search Engine Land

APRIL 9, 2024

This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. I’ll split each section into three parts: Keyword research. Ad creation.

Marketing Strategy 115

Marketing Strategy Marketing Marketers Shipping 115

Buffer Marketing

APRIL 22, 2024

Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter. Don’t force it : Creating content via mediums you truly don’t enjoy is not a sustainable strategy! The numbers don’t lie.

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Buffer Marketing

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

User-Generated 132

User-Generated Food Promotion SEO 132

Hubspot Marketing

APRIL 7, 2023

In this article, you'll learn how to find SERP feature opportunities. Table of Contents What does SERP mean anyway? SERP features include featured snippets, local packs, news boxes, images, videos, and more. SEO pros optimize their content for SERP features to drive more organic traffic to their website. Let’s dive in!

Real Estate 127

Real Estate Price SEO User-Generated 127

Hubspot Marketing

MAY 8, 2023

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. 45% of marketers use generative AI for content creation. So, what do these statistics tell us?

SEO 117

SEO User-Generated Copywriting Health 117

SmartBrief - Marketing

MARCH 22, 2024

This article from Pew Research from last year analyzed workers and notes that mostly, “if AI can either perform their most important activities entirely or help with them,” that’s a job that is in danger of being performed by AI. “AI Scriptwriters in Hollywood just took to the picket lines against AI-generated content.

Copywriting 91

Copywriting B2C New Technology Place 91

Search Engine Land

FEBRUARY 13, 2024

This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy. Think of all the brands you’ve seen ads for but have never clicked on or done further research. Video campaigns. Video campaigns (more informative, like tutorials or demos).

Non-Profit 120

Non-Profit User-Generated Customer Journey Advertising 120

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. But generative AI hits differently and closer to home.

Content Marketing 121

Content Marketing PR Law CMO 121

Search Engine Land

JANUARY 30, 2024

This article explores nine proven methods to help you turn SEO traffic into sales and leads. Add call-to-actions in your article, create clear banners for products or services and push your product or service as a solution to the visitor’s pain points. What was considered relevant and quality content in the past may not be today.

SEO 121

SEO Transform Copywriting Law 121

AWeber

JUNE 6, 2023

It can also help you craft original content, optimize your emails, and edit videos for the web. If you’re a content creator who runs your business as a one-person show, AI may be the best thing to happen to your calendar. Maybe they can research and brainstorm great email topics, or put together a first draft for you to review.

Thought Leadership 100

Thought Leadership Marketing Marketers SEO 100

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. In fact, 70% of marketing technology buyers look for content on vendor websites. Buyer Personas.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Hubspot Marketing

SEPTEMBER 11, 2023

Fans of The Hustle have struck content gold. They can listen to their podcast, or watch their YouTube videos. It's no secret that The Hustle is a content engine – but with the emergence of AI, their workflow is starting to change. Here, I spoke to the team at The Hustle to learn how they're using AI to supercharge their content.

Place 90

Place Management 90

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Storytelling is also an essential part of compelling content.

Marketing Strategy 84

Marketing Strategy Content Marketing Key Performance Indicator Analytics 84

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Create informative website pages.

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No content on a website. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform. Send me more content.”

SEO 127

SEO Branding Place Education 127

Rock Content

APRIL 9, 2024

Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping content flowing without sacrificing quality. That’s where the right content creation tools can help. Here are a few to know.

Promotion 59

Promotion Analytics Content Marketing SEO 59

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign.

Branding 101

Branding Gen Z Fashion Food 101

Search Engine Land

FEBRUARY 6, 2024

What’s most interesting is how these models can understand a website, content or individual’s reputation around a specific area of expertise. Google’s Search Quality Evaluator Guidelines explicitly point out how to evaluate a site and content creator’s reputation. And it’s just getting better. Dig deeper.

PR 117

PR SEO Customer Journey Thought Leadership 117

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

User-Generated 98

User-Generated SEO Communications Target Market 98

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. Influencers. The difference?

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

Lynton Web

APRIL 11, 2024

At its core, blogging is the act of creating and publishing content on the Internet. A blog is a website or a section of a website that is regularly updated with new content, typically in the form of articles, videos, or images. These platforms provide the tools and templates to create and publish your content.

Whitepaper 105

Whitepaper SEO eBook Place 105

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Personalize content to meet their expectations, incorporating proper SEO techniques for coherence and social sharing.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” Created by Artificial Intelligence, Mike Fink, and Caleb Ward, this video now has more than 387,000 views.

Gen Z 126

Gen Z Millennials Marketing Marketers 126

Buffer Marketing

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

Entertainment 117

Entertainment Branding Education Analytics 117

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Hubspot Marketing

APRIL 4, 2022

There are some "solutions" to fix a low ranking, such as technical SEO and content marketing. Keyword research. With this understanding, you can perform better keyword research and write content based on this insight. Check out this helpful article on how to add user intent to your keyword strategy.

SEO 144

SEO Copywriting User-Generated Content Marketing 144

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 118

Customer Journey SEO Logistics Customer 118

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. What are they missing?

Copywriting 127

Copywriting Transform Thought Leadership Customer Journey 127

Search Engine Land

SEPTEMBER 27, 2023

It’s about crafting compelling, optimized, relevant content that resonates with your audience, aligns with your search strategies, and serves your business goals. Because of this, sending the correct signals to Google within your content remains of the highest importance.

SEO 130

SEO User-Generated Entertainment Analytics 130

Social Media Examiner

FEBRUARY 7, 2023

Need more ideas for YouTube content? Wondering how to do a YouTube content gap analysis? In this article, you’ll learn how to use the YouTube Research tab in YouTube Studio to find new YouTube video ideas your target audience is interested in. Why Is the YouTube Research Tab Insights Tool So Valuable?

88

88

Search Engine Land

MARCH 29, 2023

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion this year. However, with these opportunities come challenges for brands to maintain their reputation and ensure the safety of their content. This article explores brand safety in video game ads: The importance of context.

Advertising 88

Advertising Advertisers Branding Education 88

Backlinko

APRIL 23, 2024

Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. The tone of each brand’s content manages expectations and gives you a sense of the type of SEO knowledge it offers. Effective content marketing doesn’t just superficially match search intent.

Real Estate 67

Real Estate SEO Communications Fashion 67