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AMG Author Interview – Mark Schaefer, Belonging To The Brand: Why Community Is The Last Great Marketing Strategy

Heidi Cohen

AMG author interview with Mark Schaefer of Belonging To The Brand. The post AMG Author Interview – Mark Schaefer, <em>Belonging To The Brand: Why Community Is The Last Great Marketing Strategy</em> appeared first on Heidi Cohen. Did you know that community is the new marketing?

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My commencement address: Enthusiasm in the darkness

Businesses Grow

In my first performance review, my boss said, “Mark, everyone knows you have the worst job in the whole department. Mark Schaefer is the executive director of Schaefer Marketing Solutions. Contact Mark to have him speak at your company event or conference soon.

Energy 108
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The Most Amazing Content Marketing Miracle

Businesses Grow

Can you imagine the complexity of organizing 36 authors into a schedule to write, narrate and promote a book? How do you connect disparate author topics into a useful and cohesive book? Let’s get on with the show: Click to hear episode 275 Mark Schaefer is the executive director of Schaefer Marketing Solutions.

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Why you need to ditch LinkedIn as your content platform

Businesses Grow

There are two main reasons: Enhance your Search Engine Optimization (SEO) or build personal authority. Increasingly, I favor the authority strategy because I believe SEO success is out of reach for many businesses. Building authority means you don’t have to depend on SEO algorithms any more. I am the original source.

SEO 134
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Striving for brand preference versus brand awareness

Businesses Grow

Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling digital marketing books and is an acclaimed keynote speaker , college educator, and business consultant. Contact Mark to have him speak at your company event or conference soon.

Branding 130
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Three marketing lessons from America’s greatest writer

Businesses Grow

America’s greatest writer in downtown Knoxville I was saddened by the passing of Cormac McCarthy , who holds a special place in my life for three reasons: He was my favorite author He grew up in my hometown of Knoxville, TN, and wrote about the city in his many of his books. They don’t make editors like Erskine anymore.

Marketing 145
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This is the Most Amazing Marketing Book. And I can prove it.

Businesses Grow

But ultimately, I loved the idea of helping people in my community realize a dream of becoming the co-author of a book. I’m a teacher, and it energized me to think of all these friends coming along on a journey to be an author. An author might want to make money, seek fame, or achieve a personal dream. And I was right.