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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

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How marketing employment might be disrupted when the economic value of intelligence is zero

Businesses Grow

An automobile is a replacement technology, not an enabling technology. It will take a unique human touch to create something so interesting, so compelling, and so worthy that people want to spread the word about your business and products. Absolutely, you need to learn as much as you can.

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How to Adapt, Thrive, and Stay Human in an AI-Driven World

Duct Tape Marketing

If your strategy is wrong, if your messaging is wrong, if your product market fit is wrong, you're just going to fail faster now. I mean, when the automobile came along, you know, when the factories came along, mean, different jobs got displaced when the computer came along, you know, different jobs got displaced.

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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later).

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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

Post-It leverages a vibrant yellow branding that reflects the uplifting, creative spirit their products aim to inspire. Yellow is also connected to freshness and clarity, making it an ideal accent color for brands marketing eco-friendly or cleaning products. Crisp, clean white expresses purity and simplicity.

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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. Similarities between B2B and B2C.

B2C
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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Write About Someone Your Ideal Customer Can Relate To. Do you know who your ideal customer is ?