Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing.

B2C 115

B2C eCommerce Retail Shoppers 115

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Search Engine Land

NOVEMBER 16, 2022

Defined technically as a period of a significant decline in economic activity , a recession (and the looming potential for one) directly affects marketing. In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts.

B2C 95

B2C Health Marketing Marketers 95

Rock Content

DECEMBER 14, 2023

The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. This article will discuss formulating your B2B SEO strategy for success in the new year. So, what is B2B SEO? B2B buying takes time.

SEO 73

SEO Whitepaper B2C eBook 73

Ariyh

JANUARY 22, 2024

This is a 3min practical summary of a scientific study 🎓 Join 25,580 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… One Thing Better The newsletter to improve your work - and your life - one tip at a time. Can be tested for B2B.

Shipping 67

Shipping B2C Food Price 67

Neil Patel

MARCH 1, 2023

When targeting businesses vs. customers with your SEO tactics, there are different formulas that come into play. This especially applies in the world of B2B, where it generally takes longer for a conversion to take place and your average customer has more knowledge of their specific niche. Let’s try it out and see how it works for you.

B2C 91

B2C SEO User-Generated Shoppers 91

Neil Patel

NOVEMBER 11, 2021

Are you a B2B business? Here’s the thing: most of the SEO advice out there is for B2C companies. As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar.

SEO 96

SEO B2C Marketing Strategy Branding 96

Ariyh

AUGUST 14, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,095 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok AI vs Humans: Who will create the best landing page? vs 48%) People were 19.5% vs 48%) People were 19.5%

Branding 91

Branding B2C eCommerce Price 91

Backlinko

FEBRUARY 22, 2024

This is a complete list of the most important AI statistics every marketer needs to know in 2024. So if you want to find data and facts on: AI Market Size AI Adoption AI Use by Marketers Consumers Views on AI AI Impact on Jobs and Employment You’ll love the massive list of up-to-date stats on this page. AI Market Size 2.

Transform 89

Transform B2C User-Generated Communications 89

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 115

Search Marketers CRM B2C Analytics 115

Ariyh

JUNE 12, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,403 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… The Juice Make your professional growth less overwhelming. What reports are other marketing directors reading?

B2C 107

B2C Price Promotion User-Generated 107

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2C 143

B2C Social Media Marketing Marketing Marketers 143

Rock Content

DECEMBER 15, 2023

The whole B2B customer experience has changed, and companies that haven’t realized it or done anything about it will be left behind. So, for companies who really want to outsell the competition and provide an excellent customer experience, the questions are “Why does customer experience matter for B2B?”

Customer 70

Customer B2C Price Customer Journey 70

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Digital Experience Solution Partner of the Year. Corra : Americas (Commercial/Magento).

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Hubspot Marketing

AUGUST 25, 2023

Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. 91% of our surveyed marketing and advertising professionals feel positive about conversion shifts after adding their landing page(s).

Inbound Marketing 104

Inbound Marketing B2C eBook Promotion 104

Ariyh

AUGUST 28, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. Get your free copy of the eCommerce Marketing Atlas.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Hubspot Marketing

APRIL 2, 2024

Responsive Web Design vs. Isolated Mobile Web Pages There are two major methods for creating mobile websites: responsive design and mobile templates. As the number of people surfing the web from their phones continues to climb, a responsive design will make your life as a marketer easier and your website more effective.

Energy 98

Energy User-Generated B2C eBook 98

Marketing Insider Group

JULY 29, 2019

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. While the B2B sales […]. The post Building Brand Trust in B2B vs. B2C: What’s the Difference?

B2C 97

B2C Branding Customer Marketing 97

Ariyh

SEPTEMBER 18, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,933 evidence-based marketers that grow using science, not opinions 📈 Subscribe here 📢 Hiring: Want to help me build and grow Ariyh? Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C.

Product 90

Product Health eCommerce B2C 90

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. LinkedIn is a dedicated ecosystem for B2B brands of all kinds.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Ariyh

SEPTEMBER 11, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,759 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you build a result-driving online experience, quickly and effectively? New to Ariyh ? 🚀 The results?

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

OCTOBER 9, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,652 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Curious to see how a headless CMS differs from a traditional one like WordPress? New to Ariyh ?

Branding 110

Branding Real Estate eCommerce Copywriting 110

Martech

APRIL 4, 2023

Drive-bys vs. regulars If your site is like most, a lot of visitors read one article and then leave. Multiple audiences Many sites have two or more distinct audiences: free users vs. paid users, or B2B vs. B2C prospects. Long vs. short articles. If you have demographic data on your regulars (i.e.,

User-Generated 121

User-Generated B2C Analytics Promotion 121

Ariyh

NOVEMBER 20, 2023

This is a 3min practical summary of a scientific study 🎓 Join 24,075 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok The only content management system you will ever need. vs 7% off) 11.4% New to Ariyh ? instead of 13%).

Price 87

Price B2C eCommerce Retail 87

Ariyh

SEPTEMBER 25, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,090 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you put together an omnichannel marketing plan? Journal of Marketing (July 2023).

Product 101

Product Food Health B2C 101

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Ariyh

NOVEMBER 27, 2023

People also respond differently to AI-driven or automated recommendations vs human recommendations , depending on the type of product they’re buying. Can be tested for B2B Research date : August 2022 📈 Recommendation If a person is shopping from a mobile device (e.g. smartphone) vs desktop (e.g. New to Ariyh ?

Product 67

Product Shoppers eCommerce Fashion 67

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. Reverse IP lookup is dead and it’s time for sales and marketing teams to evolve. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Neil Patel

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

B2C 145

B2C SEO Marketing Marketers 145

Ariyh

DECEMBER 11, 2023

This is a 3min practical summary of a scientific study 🎓 Join 24,595 marketers who grow faster using science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Zaplify Stop wasting hours prospecting manually. vs $16 feels much cheaper than the $0.01 Can be tested for B2B.

Price 62

Price B2C Food Promotion 62

Ariyh

NOVEMBER 6, 2023

This is a 3min practical summary of a scientific study 🎓 Join 23,647 marketers who grow faster using science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok AI vs Humans: Who will create the best landing page? vs. 2.4%) and much higher returns (1.3%

Retail 57

Retail eCommerce Fashion Price 57

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Transform 114

Transform B2C Finance Affiliate Marketing 114

Search Engine Land

SEPTEMBER 14, 2023

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.

Branding 138

Branding Marketing Marketers Communications 138

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Ariyh

MARCH 21, 2023

This is a 3min practical summary of a scientific study 🎓 Join 16,646 evidence-based marketers that grow using science, not opinions 📈 Subscribe now. 99 Pricing is most effective when you display the original price as a reference Channels : Pricing | Promotions | Discounts For : B2C. New to Ariyh ? 99 pricing (e.g.

Price 62

Price B2C Fashion Promotion 62

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75