Content Marketing Institute

JANUARY 14, 2019

The buyer loses interest in you but is still aware of your brand. Whoops – the buyer just jumped backward a step in your marketing lifecycle chart. So, why a marketing lifecycle? Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Aware of your brand. High-quality SEO blogs.

Whitepaper

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers.

Digital Marketing

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.

Thought Leadership

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Most marketers draft messaging targeting B2B or B2C. With live stream, brands provide a more real and authentic side, allowing you to connect with your customers like never have before. Live video platforms like Periscope, Meerkat, Blab, and SnapChat are changing the way we communicate, and in turn, the way we can market.

Thought Leadership

Martech

JUNE 15, 2023

It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. The DSP is used by brands like Heineken, American Express and others, and, last year, the company expanded its operations from Latin America to the U.S. Donzis offered some examples of how brands can engage with DOOH.

Advertisers

CXL

JUNE 16, 2022

Here are some examples of brands that nail selling without forcing it and what you can learn from them. If a reputable brand like Home Depot uses Freehand, it surely offers value. The email finishes with a simple call-to-action that drives traffic to a simple form, with additional social proof from a top brand for good measure.

User-Generated

Orbit Media Studios

MAY 24, 2023

Measurement and Reporting: The marketing company must provide robust reporting and analytics tools to track campaign performance and tie it back to Taylor’s specific KPIs. Using the language (as in jargon) of the target audience creates alignment both for SEO and conversion. What words does this person use?

Non-Profit

Spiralytics

MAY 24, 2023

Regardless of industry, you want your brand to appear credible. Meanwhile, for B2C companies, you want to prove to potential and current customers that your product or service solves a pain point for them. For example, a fashion brand would not necessarily have the expertise required to put out an article on step-by-step roof repair.

SEO

Customers.ai

OCTOBER 17, 2024

We’re able to tailor the pop-ups to match our brand and message, making them far more effective.” Targeting Options : A user on Capterra noted, “The advanced targeting rules let us show the right message to the right visitor, which has boosted our conversion rates significantly.” Rating: ★★★★☆ (4.6/5) Rating: ★★★★☆ (4.4/5)

eCommerce

Customers.ai

OCTOBER 17, 2024

We’re able to tailor the pop-ups to match our brand and message, making them far more effective.” Targeting Options : A user on Capterra noted, “The advanced targeting rules let us show the right message to the right visitor, which has boosted our conversion rates significantly.” Rating: ★★★★☆ (4.6/5) Rating: ★★★★☆ (4.4/5)

eCommerce

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. AI chatbots.

Transform

CXL

JUNE 2, 2020

Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication. The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. Market saturation.

Price