Ariyh

DECEMBER 19, 2022

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! Journal of Marketing Research (October 2019). 📖 Research Cruz, R. And what a year! ads, website).

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. Want your brand here? Journal of Marketing Research (July 2023) 🏫 Researchers Marton Varga.

Retail 99

Retail eCommerce B2C Price 99

Exposure Ninja

AUGUST 11, 2023

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. For example, expertise, convenience, or price.

PR 74

PR Customer loyalty User-Generated Marketing 74

Ariyh

MAY 1, 2023

Use fast videos to highlight features and price. 🎓 Findings When something moves in slow motion in an ad, people perceive it, and its brand, as more luxurious. As part of a series of 12 experiments, researchers found that: People said they would pay 11.4% Want your brand here? more for wine ($30.78 Click here.

Price 57

Price B2C Product Market Research 57

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). Can be tested for B2B Research date : May 2023 📈 Recommendation Use reassuring instead of pressuring nudges (e.g. Want your brand here? So is there a better way?

Retail 57

Retail eCommerce Fashion Price 57

Neil Patel

FEBRUARY 13, 2023

Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C).

Marketing 84

Marketing Marketers B2C Price 84

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. Can be tested for B2B Research date : August 2022 📈 Recommendation If a person is shopping from a mobile device (e.g.

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

FEBRUARY 6, 2023

Channels : Social Media | User-Generated Content | Image Ads | Influencer marketing For : B2C Research date : July 2021 📈 Recommendation Use or encourage photos of customers holding your product (without their faces showing) if you want to boost sales. Want your brand here? 🏫 Researchers Jochen Hartmann.

Product 52

Product Transform User-Generated B2C 52

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Ariyh

DECEMBER 5, 2022

Want your brand here? ✋ Limitations This research focused on mid-priced, for-profit companies. It’s unclear if this effect still holds for non-profits or for extremely cheap or expensive brands. 📖 Research Does Company Size Shape Product Quality Inferences? 🏫 Researchers Kaitlin Woolley.

Non-Profit 52

Non-Profit Real Estate Price Copywriting 52

Ariyh

MARCH 14, 2023

Channels : Sales team | Customer service | Product recommendations | Influencer marketing For : B2C. Can be tested for B2B Research date : June 2022 📈 Recommendation Give customers recommendations about whether to pair (or not) different products (e.g. Want your brand here? what color tie to match with a shirt).

Product 52

Product Fashion Direct Mail B2C 52

Ariyh

NOVEMBER 14, 2022

” for 100 seconds until it revealed “Target” Those that were teased felt happier and liked Target more Shown descriptions of brands or products (e.g. Want your brand here? For example, if your brand is unknown, questions like “Guess which brand this is?” 🏫 Researchers Bowen Ruan.

Copywriting 52

Copywriting B2C Price Education 52

Ariyh

JULY 31, 2023

Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C. Can be tested for B2B Research date : July 2022 📈 Recommendation Limited-time promotions (e.g. Want your brand here? Sounds good? Click here.

eCommerce 52

eCommerce Retail Promotion B2C 52

Neil Patel

MAY 3, 2021

Stories are a great way to show off your brand, showcase your uniqueness, and draw attention to yourself. This should work well for anyone who is in a B2C environment. This is also a powerful way to conduct market research in a short amount of time. Plus, people like watching story content. Plenty of Customization.

User-Generated 132

User-Generated Marketing Marketers Price 132

Contently B2C

AUGUST 8, 2016

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Influencer marketing. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Rock Content

JULY 13, 2023

Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. Jennifer’s Pain Points ‒ She likes looking her best when she goes out on the town, but she can’t afford luxury prices at the moment. What Is a Buyer Persona? She makes $180,000 per year.

CRM 87

CRM eBook Communications B2C 87

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

CMO 52

CMO Tentpole B2C Retail 52

Hubspot Marketing

APRIL 5, 2023

Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Consumers engage with brands through multiple touchpoints before they make a purchase. For a lot of marketers, getting visibility into the most effective touchpoints can be tough.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Orbit Media Studios

MAY 24, 2023

Measurement and Reporting: The marketing company must provide robust reporting and analytics tools to track campaign performance and tie it back to Taylor’s specific KPIs. Market Research and Analytics: Understanding the target audience and analyzing the success of marketing campaigns requires time and expertise.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. The Consumer Journey is the #NewPath of Marketing. Why the major changes?

Transform 40

Transform Millennials CMO B2C 40

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Branding extends further than how your website looks.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87