Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B products tend to be much more complex and at a higher price point. The world’s most successful brands don’t conform to the norms and are innovative with their marketing. Be creative.

B2C 108

B2C Marketing Marketers Entertainment 108

Ariyh

OCTOBER 16, 2023

👀 Pros and cons of popular tools Key user reviews Transparent pricing Risk-free trials Compare customer support software Want to sponsor Ariyh? 🧠 Why it works How often we see a brand or creator affects how we respond to them. Want your brand here? Maybe it’s time to upgrade your help desk software.

B2C 124

B2C Price Promotion eCommerce 124

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Ariyh

NOVEMBER 20, 2023

.: When possible, end your discounted price with.99 99 and make sure to show the original price next to it. Previous insight: Reassure, don’t pressure people (more insights here ) Rounding discount percentages to a whole number reduces purchase intentions Channels : Discounts | Pricing | Promotions For : B2C.

Price 87

Price B2C eCommerce Retail 87

Ariyh

JANUARY 1, 2024

. 📝 Intro You open your email in the morning and see a couple of emails from brands you are not very familiar with. Especially if your brand is unfamiliar. Print materials provide the space to communicate more detail, which is useful for familiarizing us with a brand. Some large brands (e.g. You ignore them.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Hubspot Marketing

OCTOBER 30, 2020

You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. Then, think of your brand messaging, the services you offer, and even packaging. When it comes to price, you have to consider how much you're going to charge customers for your products or services.

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Martech

JULY 29, 2022

Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. Curry Brand NF3 basketball.

Branding 109

Branding Fashion Promotion Price 109

Ariyh

JUNE 12, 2023

Previous insight: Friends make influencers more engaging (more insights here ) People watch disappearing content for longer and with more attention Channels : Social Media | Video Ads | Image Ads | Ads | Content | User-generated content | Influencer marketing For : B2C. 1 minute, 24 hours, 1 week? Instagram Stories). Keep a fine balance.

B2C 107

B2C Price Promotion User-Generated 107

Ariyh

MAY 29, 2023

Previous insight: Price placebos are weaker than we thought (more insights here ) Suggested tip amounts backfire Channels : Customer Service | Customer Experience | Reviews For : B2C Research date : February 2023 📈 Recommendation Don’t include suggested tipping amounts on your receipts (e.g. Want your brand here?

Food 102

Food Price B2C Promotion 102

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Here’s a list of top Prime Day promotions compiled by mobile and consumer data platform data.ai. Many of the promotions are tied to loyalty programs.

eCommerce 100

eCommerce Shoppers Retail Price 100

Ariyh

DECEMBER 12, 2022

.: This research integrates many strands of existing research in branding design. your product’s design, brand logo, ads, website, store layout, packaging). People will like your brand more and will be more likely to choose you. So the brand seems effective and reliable too. straight lines) or unstructured (e.g.

Branding 52

Branding B2C Fashion Price 52

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. Want your brand here? guarantees, 3rd party certifications, expert endorsements).

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. 20% price compensation). Want your brand here? Can be tested for B2B. a 35% refund). cash compensation). Click here.

Shipping 67

Shipping B2C Food Price 67

Ariyh

SEPTEMBER 25, 2023

Two brands catch your eye: A straight dark green bottle with a small, minimalist label saying only the brand name and “100% Extra Virgin Olive Oil” A dark green bottle sculpted in a shape inspired by olive branches. Want your brand here? Sign up for free Want to sponsor Ariyh? Here’s all you need to know.

Product 101

Product Food Health B2C 101

Ariyh

DECEMBER 19, 2022

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! On the other hand…: Enhancing promotional effectiveness with haptic cues. Sign up for $0 here Want your brand here?

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

OCTOBER 2, 2023

🎁 Free design toolkit : high-converting coupons and promotions Get your free UI toolkit of 40+ ready-to-use high-converting, customizable Figma designs. Built from Voucherify's deep expertise in promotions, it includes: Ready-made components Sales & cart page designs Coupon checkout views Get the template at no cost.

Product 84

Product eCommerce Retail Shoppers 84

Hubspot Marketing

APRIL 20, 2023

Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. Pricing: Paid tiers run from $45 to $3,600 per month depending on company size.

Price 99

Price CRM User-Generated B2C 99

Exposure Ninja

AUGUST 11, 2023

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” Marketing is the entire activity of promoting your business, while advertising is just one part of that. “I

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. When faced with a potential downturn, brands that committed to advertising and marketing efforts rebounded faster and recovered quicker than those that opted to pull back. B2C will feel it first. Return to in-person events.

B2C 92

B2C Health Marketing Marketers 92

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. Sustainability helps signal that your products are high quality , especially if you are a new brand. People will be willing to pay a higher price. for a clothing brand, and 13.3%

Logistics 62

Logistics Price Law Shipping 62

Martech

JULY 6, 2022

The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.

CRM 72

CRM Branding Retail Entertainment 72

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. Want your brand here? Certain product categories tend to, historically, be branded differently for men and women (e.g. What would she value more?

Product 62

Product Direct Mail eCommerce Law 62

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] John, who is that?

Branding 73

Branding Whitepaper Transform Place 73

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2C marketing, the only decision-maker you’re worried about is the customer. Your goal, the same as B2C, is getting your pages and content in front of the appropriate clients.

B2C 91

B2C SEO User-Generated Shoppers 91

Ariyh

JUNE 5, 2023

People who post about themselves on Facebook are more successful at maintaining friendships and brands considered “authentic” are more likely to be purchased and recommended. Want your brand here? It did not measure sales of promoted products or any effect on the pages of these brands (e.g. Click here.

eCommerce 57

eCommerce B2C Price Promotion 57

Ariyh

AUGUST 28, 2023

Want your brand here? When showcasing awards or recognition you’ve received, communicate it as “we are the best brand of 2022” instead of “we were chosen as the best brand in 2022” 🔍 Study type Field experiments (analysis of over 538,677 online reviews) and online experiments. Click here.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Ariyh

FEBRUARY 13, 2023

. 📝 Intro Say you buy from one of these two promotions: Buy a blazer and a matching tie for $60. Which of the two different promotions would make you less likely to return the first blazer you bought, and buy the other one instead? Want your brand here? Buy a $60 blazer and get a matching tie for free. 9 vs. 6.10/9)

Product 52

Product Promotion Shipping B2C 52

Ariyh

SEPTEMBER 18, 2023

Read more and fill out this short form here 📝 Intro You’re a brand manager deciding which images to use on the packaging of your new cereal. Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. Want your brand here? healthiness, effectiveness, safety). Click here.

Product 90

Product Health eCommerce B2C 90

Ariyh

JULY 24, 2023

Start off by optimizing your prices, with Ariyh’s Playbook of Pricing & Promotions (more playbooks coming soon!). The email includes a few recommendations for similarly priced options of different sneakers. 📣 Want your product or brand here? Not in Ecommerce? You think, why not?

Shipping 52

Shipping eCommerce Logistics Retail 52

Ariyh

FEBRUARY 27, 2023

Research found that 90% of the sales increase they caused was from people buying products not in promotion. In other words, they work great as effective general ads for your brand. Want your brand here? Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? answer an online quiz) with a friend.

Price 52

Price B2C Promotion eCommerce 52

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). Want your brand here? ” (time scarcity) “Only 3 left at this price!” You might try to pressure them with nudges that push them to buy right away. Click here.

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

MAY 1, 2023

Use fast videos to highlight features and price. 🎓 Findings When something moves in slow motion in an ad, people perceive it, and its brand, as more luxurious. This also makes us view the product or brand as more luxurious, because we associate luxury items with enjoyment and sensory experience. Want your brand here?

Price 57

Price B2C Product Market Research 57

Ariyh

APRIL 17, 2023

messaging, pricing, referrals) - using 1,000s of the latest scientific studies. for brand building), not direct sales. And no matter the size of the influencer, ask them to create customized content about your brand - not simply repeat your talking points. Want your brand here? Sounds interesting? . Click here.

Price 57

Price Finance Influencer Marketing B2C 57

Ariyh

JUNE 19, 2023

They’re promoting their new book. Previous insight: Disappearing content is more memorable (more insights here ) Headphones persuade better than speakers Channels : Audio Ads | Podcasts | Ads | Retail Stores For : B2C Research date : April 2022 📈 Recommendation Try to get your audio messages (e.g. Want your brand here?

Retail 57

Retail B2C Price Advertising 57

Ariyh

APRIL 10, 2023

On top of this, buyers of products with sustainable or ethical benefits tend to be more educated and have higher incomes - so they are less price sensitive. Want your brand here? ✋ Limitations From this analysis, it’s unclear whether higher revenues are due to more sales or higher prices than average. Click here.

Product 57

Product Price B2C Food 57

Set Up

FEBRUARY 6, 2024

Engaging influencers and encouraging user-generated reviews and content creation that amplifies brand reach and credibility. This includes customized plans, content, and promotions based on individual behaviors, preferences, and needs, down to more advanced targeting techniques for digital advertising. They (Cisco, HP-Aruba, etc.)

Transform 64

Transform Fashion User-Generated Manufacturing 64

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C.

eCommerce 52

eCommerce Retail Promotion B2C 52