Buffer Marketing

JANUARY 7, 2025

Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 123

Price Thought Leadership Transform User-Generated 123

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. This gives retailers always operating on thin margins new revenue streams by selling ad space to other brands. Control ad placement and formats, ensuring the ads dont disrupt the experience and look of websites.

Retail 117

Retail Shoppers Advertisers Advertising 117

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 120

B2C eCommerce Retail Shoppers 120

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there.

Retail 120

Retail Shopper Market Shoppers Advertisers 120

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. Key updates: Shopping trends insights.

Customer Acquisition 131

Customer Acquisition Retail Shoppers Advertisers 131

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Three-quarters of marketers in this survey haven’t yet taken the plunge, perhaps due to lingering concerns over brand safety.

Market Research 131

Market Research Shoppers CMO Retail 131

Martech

MAY 15, 2025

Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Heres what that means for brands.

Whitepaper 102

Whitepaper Gen Z Digital Marketing Branding 102

Martech

JULY 18, 2024

billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” Brands will look to get even more involved in social commerce in the coming months, as this is where consumers are and where consumers want to shop.”

eCommerce 126

eCommerce Retail Shoppers Health 126

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. By the end, you’ll have a toolbox full of strategies to make your brand stand out in the crowd. Let’s look at two brands crushing the testimonial game: DialMyCalls , a mass texting service, nails B2B testimonials.

Customer 110

Customer Shoppers User-Generated B2C 110

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. But, most of all, the role of B2C content is to inform and educate potential customers.

B2C 115

B2C Content Marketing Marketers Marketing 115

Martech

APRIL 20, 2023

The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. Helping when customers research products Where can brands get involved in the customer journey?

Shoppers 117

Shoppers Retail Customer Journey Shopper Market 117

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

Shoppers 106

Shoppers Price Gen Z eCommerce 106

Martech

AUGUST 8, 2024

While brands are increasing their spend, there are still growing pains around the lack of standardization. Without the ability to compare apples to apples from one RMN to another, brands and agencies are left with more number-crunching and guessing. And agencies are answering their clients’ calls to include RMNs in the mix.

Retail 128

Retail Advertisers Advertising Shoppers 128

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. billion global shoppers across more than 64 countries.

Shoppers 73

Shoppers Retail Price Promotion 73

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Also, 23% engage with ad-based games or quizzes promoted by the brand. For many mobile users, just seeing the brand or product name in a compelling ad gets them searching on their phones anyway.

Gen Z 103

Gen Z Shoppers eCommerce Advertisers 103

Martech

JANUARY 14, 2025

Brands will expect some of those cost savings to be passed on, leading to some changes with agency relationships and AORs. Brands will go beyond basic customization, using AI-driven tools to create and optimize thousands of tailored ad variations in real-time, driving deeper personalization and engagement.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. It’s perfect for ecommerce brands with a multi-channel approach. It’s ideal for ecommerce brands juggling multiple tools. Bottom line?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. as the date for a likely ban approaches.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. One of the common reasons shoppers abandon their carts is simply human nature: they get distracted and leave the site.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 126

eCommerce Gen Z B2C Shoppers 126

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. Better brand reputation. Having a lot of reviews can improve your brand’s online reputation and inform new potential customers. Improved SEO. How to get more reviews from customers.

Customer 145

Customer Shoppers User-Generated B2C 145

Hubspot Marketing

JULY 10, 2019

Some companies serve individual shoppers, while others cater to companies and organizations. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. It’s the kind of relationship the best consumer brands are building. Vistar Media integrates audio OOH to reach in-store shoppers programmatically. Read more here.

Customer Journey 124

Customer Journey Customer Transform Shoppers 124

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. In one study, US online shoppers said they expect to see at least three videos connected to each product when making an online purchase. Promoted videos can give shoppers the push they need to choose your product.

Promotion 145

Promotion Shoppers User-Generated B2C 145

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Retail media will emerge as the cornerstone of effective omnichannel advertising, reshaping the narrative of commerce media as the trusted frontier for brands.”

Retail 126

Retail Transform Shoppers Advertisers 126

Neil Patel

MARCH 3, 2021

They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. In the United States, livestream shopping is currently used mostly by small, direct-to-consumer brands, including a handful of celebrities like Catherine Zeta-Jones.

Shoppers 143

Shoppers Retail User-Generated Promotion 143

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. This explains gains in private or store-brand food and beverages. Get the daily newsletter digital marketers rely on.

Customer 107

Customer Branding Food Price 107

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 124

Retail eCommerce Gen Z Shoppers 124

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Take a look at the data and the numbers. Omnisend ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

APRIL 20, 2023

Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster.

Product 119

Product Shoppers B2C User-Generated 119

Martech

DECEMBER 7, 2022

Every type of transaction (B2B, B2C, C2C, etc.) Platforms might cost more to start up and maintain, but business owners have direct insight into their customers’ behavior, making it easier to establish brand awareness and gain loyalty. Dig deeper: How marketers on Amazon can still launch and grow brands. What is ecommerce?

eCommerce 110

eCommerce Shoppers Retail Shipping 110

Martech

AUGUST 23, 2023

Despite this, RMNs are still in their early stages and there are many challenges for brands and retailers to overcome. I mean, we have virtually any retailer that sells third-party brands participating. The brands are immature as well. Q: What do you see when you look out at the RMN landscape?

Retail 97

Retail Branding Shoppers Advertisers 97

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2C marketing, the only decision-maker you’re worried about is the customer. Your goal, the same as B2C, is getting your pages and content in front of the appropriate clients.

B2C 128

B2C SEO User-Generated Shoppers 128

Neil Patel

JULY 8, 2021

How much other brands are charging for a specific item? Which products are attracting the most interest from shoppers? Just because you sell products to consumers doesn’t mean you’re solely a B2C business. By learning how to make it work for your brand, you can position yourself to beat your competition.

Retail 145

Retail Transform Price Manufacturing 145

Martech

MAY 22, 2024

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. Data Cloud for Commerce is generally available in summer 2024 for B2B commerce customers and fall 2024 for B2C commerce customers.

Retail 114

Retail Shoppers B2C CMO 114

Neil Patel

JANUARY 27, 2023

Seasonal SEO can help both B2C and B2B businesses. B2C and B2B marketing tactics for seasonal SEO require: Focusing a specific time of the year (yes, even the “offseason”). If you’re a B2C company or brand, you know that your consumers’ buying habits change. As a B2C or B2B company, seasonal SEO marketing is a gold mine.

SEO 126

SEO B2C Shoppers User-Generated 126

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

Transform 106

Transform B2C Shoppers eBook 106