The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. due to AI, customer satisfaction has improved by an average of 6.1%, and marketing overhead costs have decreased by an average of 7.0%. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketing 289

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% B2C companies are most likely to take a stance. in the next year-nearly reaching the 8-year high of 8.9%

CMO 130

CMO New Technology B2C Analytics 130

Martech

NOVEMBER 27, 2024

It recently launched an enterprise version for corporate customers that will search internal files. AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. We are only at the beginning of the wave of AI solutions.

Transform 124

Transform B2C CMO New Technology 124

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Really understanding what motivates them. What are their pain points?

CMO 109

CMO Communications Digital Marketing Marketing 109

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate.

CMO 78

CMO B2C Marketing Marketers 78

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. Context) In addition to your other context, you are the CMO of a new national footwear brand.

Management 120

Management CMO Content Marketing Analytics 120

Martech

AUGUST 14, 2024

The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. What’s important are the signals from customers when they engage with emails and what actions they take as a result.

Email Marketing 121

Email Marketing Marketing Marketers Marketing Automation Platform 121

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 126

CMO Non-Profit Transform Advertisers 126

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. But what about the state of B2B marketing itself? You were going where the followers go.”

Marketing 120

Marketing Marketers Advertising Advertisers 120

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. As this applies to customer experience, marketers will have the firepower to execute hyper-personalization. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 110

Transform CMO Retail CRM 110

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Martech

NOVEMBER 11, 2024

Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions. For this prompt, try selecting the CMO persona. Context) You are a CMO for a consumer electronics brand planning to launch a new product in six months.

Management 112

Management CMO Marketing Automation Platform Marketing 112

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Customer 76

Customer Transform Entertainment Real Estate 76

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 68

Customer Transform Energy Health 68

The CMO Survey

OCTOBER 8, 2018

Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change. CMO Survey respondents, 95.3%

CMO 100

CMO B2C Transform Marketing 100

Martech

AUGUST 16, 2024

Marketers’ primary job is to know what the customer wants. When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. It’s simple, but not easy.

Manufacturing 131

Manufacturing CMO User-Generated Product 131

Martech

AUGUST 22, 2024

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. For instance, everybody has to be clear on customer goals so that CRM operations can be set up the right way. That means also being clear on each stage of the sales pipeline.

CRM 122

CRM CMO Management Communications 122

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them.

Retail 117

Retail Shopper Market Shoppers Advertising 117

Adobe Experience Cloud Blog

DECEMBER 15, 2017

I’ll lead with the positive: 98% of marketers have customer engagement strategies. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. More than half of customers think brands could do a better job of engaging them. The bad news? What works best?

Customer 134

Customer B2C Thought Leadership CMO 134

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. It is now the business-critical link between multiple stakeholders within the company and is the key champion of the customer (present and future). The evolution of the CMO. 5 essential CMO pivots.

CMO 111

CMO Transform B2C Marketing 111

Hubspot Marketing

JUNE 30, 2025

See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Research and analytical skills.

Management 106

Management Inbound Marketing Marketing Marketers 106

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customer 117

Customer B2C Transform Retail 117

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Big picture, we see that the top three AI applications all involve a focus on driving customer value with more effective marketing.

CMO 130

CMO B2C Marketing Marketers 130

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Customer Journey 112

Customer Journey Customer Whitepaper B2C 112

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Gen Z 115

Gen Z Whitepaper Social Media Marketing User-Generated 115

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

There are no two ways about it: your customers want personalized content from all your channels, including web and email. Providing personalized content can create a better customer experience, and it also builds trust. Source: 2019 CMO Survey, Deloitte. Personalize everything. Browsing data like company name, location, etc.

Transform 174

Transform CRM B2C Marketing Automation Platform 174

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. First, make sure your SEO strategy is converting searchers into customers and brand advocates. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries.

CMO 113

CMO SEO B2C Thought Leadership 113

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 84

Transform Marketing Marketers Gen Z 84

Martech

OCTOBER 12, 2023

Only half a decade since getting labeled as a marketplace, customer data platforms (CDPs) remain a hot topic in martech and for a good reason. Who doesn’t want to empower marketers and other customer experience specialists with easy access to rich, accurate customer data? What is customer data debt?

Customer 124

Customer Transform B2C CMO 124

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 85

CMO Key Performance Indicator Transform Thought Leadership 85

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. As well as keeping your existing customers, one of your primary focuses is bringing in new clients. You probably never thought much about getting new customers from blogging. Retain customers. And what’s the point of all that? Start with a Plan.

Customer 106

Customer CMO B2C Thought Leadership 106

Martech

JANUARY 14, 2025

Brands will go beyond basic customization, using AI-driven tools to create and optimize thousands of tailored ad variations in real-time, driving deeper personalization and engagement. From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible.

Advertising 127

Advertising Advertisers Transform Shoppers 127

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Of these losses, 28.1% Some 72.2%

CMO 130

CMO B2C Marketing Marketers 130

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.

CMO 111

CMO B2C Thought Leadership Marketing 111