Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We Sustainability is no longer a nice-to-have,” said Kellyanne Perez-Vera, sustainability manager, global media at Mastercard. “It

Advertising 103

Advertising Advertisers Finance Marketing 103

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. Kira Rich, senior AR/XR product marketing manager for Google, showed how augmented reality engages users in real-life locations using DOOH as part of a multi-channel AR campaign.

CMO 121

CMO Advertising Advertisers Retail 121

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Thought Leadership 113

Thought Leadership Place CMO B2C 113

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Why we care.

Real Estate 91

Real Estate Retail eCommerce Advertising 91

Set Up

OCTOBER 10, 2023

Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. In my daily work, I am seeing health systems and hospitals automate the management and distribution of medications throughout facilities, campuses, and multi-hospital systems.

Transform 59

Transform Health CMO Key Performance Indicator 59

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Bryan Del Monte , Managing Director of Clickafy Media Group, makes an excellent point about understanding what exactly content marketing is and isn’t. Editors should.

Content Marketing 85

Content Marketing Marketing Marketers Transform 85

Content Marketing Institute

JANUARY 15, 2018

Dew Smith, managing editor, Vendasta. Jamie Glass, CMO and president, Artful Thinkers. Greg Bullock, marketing manager, TheraSpecs. Dan Salganik, managing partner, VisualFizz. The Internet always manages to astound me with how much content delivers none of the info promised in the title. Click To Tweet.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Martech

DECEMBER 28, 2022

“Smarter, progressive organizations will continue to invest in advanced analytics and AI to connect more closely with their customers, anticipate behaviors, and identify issues and opportunities in real time,” said Helena Schwenk, VP, Chief Data and Analytics Officer for analytics database management software company Exasol.

Transform 107

Transform eCommerce Shoppers Retail 107

Martech

MAY 16, 2022

I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. Image provided by Apple Rose Beauty. “I They really feel like we care.

Transform 82

Transform CRM Email Marketing Retail 82

Marketing Insider Group

AUGUST 20, 2014

This starts with the CMO and his or her role in building a culture of content that connects with the target audience. The biggest mistake marketers make is thinking that this is just another tactic where you can promote yourself. So many marketers think in terms of campaigns and promotions. That’s content marketing.

Content Marketing 95

Content Marketing Entertainment CMO Marketing 95

Traackr

SEPTEMBER 22, 2015

Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As such, it’d probably be worthwhile for us to do a follow-up post that touches on what we’re seeing among our B2C customers. Overall Share-of-Voice.

Influencer Marketing 67

Influencer Marketing Marketing Marketers CMO 67

Marketing Insider Group

MAY 11, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. This is in contrast to traditional marketing.

Content Marketing 64

Content Marketing Thought Leadership eCommerce Marketing 64

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Traackr

SEPTEMBER 22, 2015

Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As such, it’d probably be worthwhile for us to do a follow-up post that touches on what we’re seeing among our B2C customers. Overall Share-of-Voice.

Influencer Marketing 40

Influencer Marketing Marketing Marketers CMO 40

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses.

Marketing Strategy 59

Marketing Strategy Promotion B2C Thought Leadership 59

Hootsuite

JULY 17, 2019

Budgeting helps you ensure you’ll have the funds to achieve your goals, whether that’s promoting a new business or driving sales on a new product. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%.

Copywriting 111

Copywriting B2C CMO Direct Mail 111

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He is a fractional CMO for B2B companies and mentors, startups at MIT. And I, that's really my expertise.

Marketing Strategy 81

Marketing Strategy B2C CMO Marketing 81

Marketing Insider Group

JANUARY 6, 2020

The conference covers all aspects of SEO from competitor research to technical SEO, machine learning, and managing remote teams. Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. Brand Manage Camp. Social Media Marketing World. Dreamforce.

Marketing 22

Marketing Marketers eCommerce Social Media Marketing 22

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades. characters.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Or maybe you want to promote a culture of great design and innovation. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 99

Customer CMO Customer Journey Non-Profit 99

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Or maybe you want to promote a culture of great design and innovation. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 110

Customer CMO Customer Journey Marketing 110

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Citadel used traditional public social feeds to promote the tournament and create excitement. That strategy should define your brand and promote customer happiness. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. GlobalWebIndex. Why We Compete at The Data Open.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

AWeber

DECEMBER 19, 2022

AWeber Product Manager and AMP expert Dave Stys foresees more interactive AMP being used in 2023. “In Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.”. Komal Helyer, award-winning CMO at Fractional.

Market Trends 131

Market Trends Email Marketing CMO Marketing 131

AWeber

DECEMBER 19, 2022

AWeber Product Manager and AMP expert Dave Stys foresees more interactive AMP being used in 2023. “In Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.”. Komal Helyer, award-winning CMO at Fractional.

Market Trends 77

Market Trends Email Marketing CMO Marketing 77

Unbounce

JULY 12, 2023

Is managing your data privacy effectively is even possible in this new AI age? And, as you know, I’m Pete Housley, CMO of Unbounce. 00:31:26] Andrew Lionis : Yeah, well, as we know, whether it’s B2B or B2C, lead generation in revenue is super important. You can also read the transcript right below.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% ” Marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Marketing attribution has the potential to address this need.

Customer 98

Customer CMO Customer Journey Non-Profit 98

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145