Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.” People don’t seem to be sure about what works any more.

Marketing 121

Marketing Marketers Advertising Advertisers 121

Martech

DECEMBER 4, 2024

That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. Processing.

B2C 121

B2C CMO Entertainment Influencer Marketing 121

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. AI capabilities.

Market Research 130

Market Research Shoppers CMO Retail 130

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking.

Management 113

Management CMO Marketing Automation Platform Marketing 113

Martech

NOVEMBER 27, 2024

All of this is happening as marketers look to consolidate and/or reduce costs related to their martech stack. AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. Processing. The post Will big tech burst the AI bubble?

Transform 125

Transform B2C CMO New Technology 125

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Show that marketing is an able partner in important business decisions. “I

CMO 109

CMO Communications Digital Marketing Marketing 109

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% B2C companies are most likely to take a stance. of marketing budgets in 2017 to the current 7.2%.

CMO 130

CMO New Technology B2C Analytics 130

The Drum

JUNE 3, 2025

The marketing chief tells Tim Healey why classroom theory is no match for work experience, and how vulnerability shapes high-performing teams. Since entering the world of marketing over two decades ago, you’ve really done it all. I have always wanted to be in marketing. It was very much the era of ‘the digital startup’.

CMO 59

CMO B2C Communications Marketing 59

Martech

SEPTEMBER 30, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Collaborate with content creators to ensure alignment with overall marketing goals and to enhance the effectiveness of campaigns through data-driven recommendations. Answer: Certainly!

Management 121

Management CMO Content Marketing Analytics 121

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management 104

Management Inbound Marketing Marketing Marketers 104

Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a CMO?

CMO 127

CMO Non-Profit Transform Advertising 127

The CMO Survey

OCTOBER 8, 2018

Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets.

CMO 100

CMO B2C Transform Marketing 100

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 82

Transform Marketing Marketers Gen Z 82

Hubspot Marketing

MARCH 23, 2021

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. Ultimately, being a successful marketer isn't just about thinking strategically. Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth.

B2C 144

B2C CMO Energy Marketing 144

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketing Marketers 130

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 111

CMO Transform B2C Marketing 111

Martech

DECEMBER 30, 2024

Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. And they will be using data and other marketing assets in new ways to remain competitive in this changing environment. This past year saw lots of potential with all kinds of AI-powered tools and updates.

Transform 112

Transform CMO Retail CRM 112

Martech

JANUARY 30, 2025

Location-based marketing campaigns target consumers where they are and build community awareness and engagement. Here is a comprehensive, four-step guide to local marketing success. Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel.

CMO 95

CMO Marketing Marketers Analytics 95

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic.

B2C 125

B2C CMO Marketing Marketers 125

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Transform 174

Transform CRM B2C Marketing Automation Platform 174

Martech

AUGUST 16, 2024

Marketers’ primary job is to know what the customer wants. When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” It’s simple, but not easy. Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform.

Manufacturing 132

Manufacturing CMO User-Generated Product 132

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 130

Customer loyalty CMO Retail Customer Journey 130

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. It will happen in how marketers and organizations view customer experience. In the coming year, marketers will look to boost CX to achieve all of the above.

Customer 116

Customer Branding Customer Acquisition Customer Journey 116

The CMO Survey

MARCH 18, 2021

The dust is beginning to settle for marketers who helped steer their companies through marketplace volatility caused by the ongoing pandemic. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. Of these losses, 28.1%

CMO 130

CMO B2C Marketing Marketers 130

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. This is John Jantsch. My guest today is Nick Bennett.

Transform 67

Transform B2C Influencer Marketing Marketing 67

Martech

AUGUST 22, 2024

In terms of who else at the business is on call to spearhead the implementation, consider that larger organizations likely have a committed marketing operations team or RevOps team. These experts might be more involved with the implementation day-to-day than those, for instance, on other marketing teams.

CRM 123

CRM CMO Management Communications 123

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). The largest percentage of marketers (24%) anticipate these jobs will never return.

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

APRIL 30, 2013

And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit.

CMO 111

CMO B2C Thought Leadership Marketing 111

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Adobe Experience Cloud Blog

JUNE 16, 2017

While similar carousels have displayed for B2Cs in the past, these new carousels display for searches like “project management software” and “best marketing software.”. While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well.

CMO 113

CMO SEO B2C Thought Leadership 113

Martech

DECEMBER 26, 2024

The main message for marketers is to bring everything together. Instead, marketers should continue to diversify across multiple digital and physical touchpoints, and support a range of delivery methods. The key to customer success will be maintaining a strategy for covering all bases. Dont expect a sea change in what customers expect.

Customer 125

Customer Direct Mail Transform Health 125

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Her top advice : Create bigger stories, braver marketing, and a bolder tone of voice.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Nothing has changed for the role of marketers. Photo: Chris Wood. Risks to alienating consumers.

Retail 119

Retail Shopper Market Shoppers Advertising 119

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. They interviewed 348 marketing professionals in the U.S.

Digital Marketing 123

Digital Marketing B2C CMO Marketing 123

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. We are humans, serving humans. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

The CMO Survey

AUGUST 27, 2019

However, the most recent CMO Survey, published in February 2019 , points to CMOs fears that a recession is approaching fast. In past blogs we highlighted CMOs focus on market penetration as a low-risk growth strategy and their precipitous 21% drop in optimism about the U.S. B2C Services rings in at a moderate 4.4%

B2C 100

B2C Manufacturing CMO Finance 100