Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace.

Content Marketing 110

Content Marketing Retail B2C Marketing 110

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. That said, Id argue that most content marketing is a long game, too. Reddit is a great resource for market research data. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. And Im not alone.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 61

Copywriting Millennials Inbound Marketing B2C 61

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Nick Tozier, content specialist and copywriter, Keri Shull Team.

Content Marketing 104

Content Marketing Thought Leadership Real Estate Marketing 104

SmartBrief - Marketing

MARCH 22, 2024

Scriptwriters in Hollywood just took to the picket lines against AI-generated content. Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. The headline seemed misleading (aha!

Copywriting 130

Copywriting B2C New Technology Place 130

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Content Marketing Strategy.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Animalz blog

JULY 16, 2024

She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more. Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? How else do you see AI impacting content marketing?

PR 57

PR Copywriting B2C Place 57

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You need top-of-funnel content first. Prioritize integrity in TOFU content. As you should!

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Rock Content

DECEMBER 27, 2023

And, without question, one of the areas that experienced the most changes thanks to generative artificial intelligence is digital marketing. From copywriting to image sourcing, everything changed. So, it’s perfectly understandable that many marketers still feel lost and uneasy when producing their content.

SEO 98

SEO Content Marketing Marketing Marketers 98

Marketing Insider Group

FEBRUARY 14, 2013

I have covered some of his team’s work before including the Content Marketing Checklist and their must-read B2B Marketing Manifesto. My father was a copywriter and my mother a world class salesperson (real estate). Tell me about an interesting marketing challenge your team faces?

Real Estate 102

Real Estate Outbound Marketing Copywriting B2C 102

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. The CMO Podcast Host Jim Stengel is a true marketing legend. They also do a great job answering listener questions.

Marketing Ethics 126

Marketing Ethics Copywriting Transform CMO 126

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Step 4: Craft compelling content This is the fun stuff (says the content marketer). First, ask yourself: who do you want to reach?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.”

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Sprout Social

JUNE 10, 2021

Summarize published stories and content. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. Nurture leads. Retain current customers.

Marketing 142

Marketing Marketers Copywriting B2C 142

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. Yes, but this is another copywriting rule that isn’t absolute. ” In B2C email, it’s easy to picture the customers we’re talking to. Should your CTA include a verb?

Whitepaper 136

Whitepaper Copywriting Promotion B2C 136

Martech

MARCH 19, 2024

After a content audit, we found our TOFU content lacked in showcasing our six years of expertise and ability to attract professionals seeking our services. Unfortunately, our copywriters at that time could not provide this. With the demand for top-notch content at an all-time high, the supply of writers is enormous.

Copywriting 128

Copywriting B2C Price Education 128

Martech

MARCH 17, 2023

But let’s give WriteSonic one more try and see what content quality we’ll get for a simple B2C piece like “How to Pick a Ripe Pineapple. Although these comments sound like a solid “no-go” for WriteSonic, I recommend you try it for other copywriting tasks like creating social media copy or landing pages.

Copywriting 104

Copywriting User-Generated B2C Price 104

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Vignesh Kumar.

Digital Marketing 125

Digital Marketing SEO Copywriting B2C 125

Hubspot Marketing

MAY 3, 2023

Best for: Writing SEO-optimized blog posts at scale for B2C and B2B alike. SEMRush also offers a content marketing platform that helps you write SEO-friendly blog posts and optimize them for the SERPs. It even has an SEO writing assistant that suggests content ideas and provides readability scores for your copy.

SEO 127

SEO Price Copywriting User-Generated 127

Content Marketing Institute

AUGUST 21, 2018

But how do you figure out which data to use and how to interpret it to inform your future content? Content Marketing World presenters are here to help. Seventeen of them share how they use data not only to assess what did work, but also to determine what will work in their content marketing programs. Fill it out.

Analytics 110

Analytics Copywriting B2C Education 110

Neil Patel

AUGUST 25, 2021

For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. However, headlines that are ultra-specific give the reader a sense of what they should expect, when they click to read the content. Sure, you’ve got to raise the bar in your content.

Affiliate Marketing 145

Affiliate Marketing User-Generated Copywriting Health 145

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Cover image by Joseph Kalinowski/Content Marketing Institute.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. A growing productized service offering is content creation. Once your clients realize the power of content marketing , they may recognize this is an unwieldy task to handle in-house.

Product 143

Product Price Copywriting B2C 143

Litmus

DECEMBER 13, 2024

In fact, 34% of email marketers already use AI for copywriting at least occasionally, making it the most common AI-assisted task. A majority of marketing teams spend two weeks or more to create a single email, from strategy to delivery. This includes everything from copywriting and email design to email segmentation and testing.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Orbit Media Studios

AUGUST 29, 2023

Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. This single chart is a dream come true to the conversion copywriter. The first shows traffic to all of your content marketing URLs. Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography].

SEO 101

SEO Analytics Copywriting B2C 101

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Neil Patel

JANUARY 27, 2023

Bloggers and content marketers do this, too, using copywriting strategically with post timing and frequency. But for businesses and marketers, “seasonal” is about something else: the opportunity to capitalize on the changes in your target audience’s behavior throughout the year.

SEO 96

SEO B2C Shoppers User-Generated 96

Orbit Media Studios

MAY 24, 2023

These individuals would likely have the strongest influence due to their strategic roles within the organization and their direct involvement with the financial and marketing aspects, respectively, of the decision to hire a marketing agency. Or create content marketing assets specifically for them. The prompt is simple.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Marketing Insider Group

JANUARY 6, 2020

B2B Marketing Exchange. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. B2B Marketing EXPO – London.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Customers.ai

APRIL 21, 2023

Using writing assistants helps saves time and creates more engaging content. AI-Powered Content Marketing Platforms AI-powered content marketing platforms can help marketers manage their content marketing campaigns. Best AI Tools for Marketing Best AI Tools for Marketing: Customers.ai

Transform 89

Transform User-Generated Marketing Marketers 89

Marketing Insider Group

MAY 10, 2010

And Thanks to Elizabeth Brenner for copywriting and editorial services. As always, comments and topic suggestions are welcome. Related Posts: Need to Drive Leads?

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

And Thanks to Elizabeth Brenner for copywriting and editorial services. As always, comments and topic suggestions are welcome. Related Posts: Need to Drive Leads?

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

AWeber

DECEMBER 19, 2022

All this is resulting in insecurity from those who depend on social media for their marketing or livelihood. Marketers will wake up from their dream of social being their main channel in 2023,” says Mor Mester, Head of Content Marketing at EmailVendorSelection.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Digital Marketer

DECEMBER 21, 2023

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ However, with AI, content creation can become easier as it injects efficiency and innovation.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Neil Patel

DECEMBER 3, 2020

Finally, know that email is part of your digital, and by extension, content marketing strategy. The 5 Top Email Marketing Agencies. #1 1 Neil Patel Digital – Best For Email Content. If you’re looking for serious email pros for your B2C company, I’d reach out to them. #3 Fix My Churn works with SaaS companies.

Email Marketing 113

Email Marketing eCommerce Marketing Marketers 113

Orbit Media Studios

JANUARY 10, 2022

. “We’d been blogging for about a year when we published our first cornerstone piece: a blog post on every copywriting formula ever. And around it, we’ve published related posts – on our site and off it – plus created videos and webinars on copywriting frameworks, copywriting formulas and conversion copywriting.

Copywriting 52

Copywriting B2C Promotion Analytics 52