SocialPilot

JUNE 26, 2025

Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually.

Gen Z

Lusha

NOVEMBER 18, 2024

How B2B Cold Calling Differs from B2C Although both involve calling people who didn’t ask to be contacted, B2B and B2C cold calling are different in several ways: Who you’re calling : B2B calls target business professionals and decision-makers, while B2C calls are aimed at individual consumers.

CRM

Animalz blog

MARCH 20, 2025

She advises content creators to establish clear boundaries between human thinking and AI-supported production. About This Season of the Animalz Podcast: AI & Content Hello… is there anybody out there creating real value with AI? To do it in a B2C space because it, it’s a thing that you would use day to day.

B2C

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. Cover image by Joseph Kalinowski/Content Marketing Institute.

Price

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Source: Grammarly Email Marketing Campaign 2.

B2C

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Conclusion.

B2C

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. A cruise line writes romance stories.

B2C

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Case in point: Cleveland Clinic’s MyChart Patient Portal.

Gen Z

Marketing Insider Group

DECEMBER 3, 2019

These factors can make successful content marketing far from a simple task for many technology brands. By examining how they have used content marketing to carve out a position in today’s increasingly competitive world, you can gain insight to feed into your own marketing strategy. Quick Takeaways. SAP Digitalist.

Content Marketing

Marketing Insider Group

SEPTEMBER 9, 2015

Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. Blur the sell.

Content Marketing

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2C

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Eric Quanstrom, chief marketing officer, CIENCE. Click To Tweet.

Content Marketing

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. That means, yes – personas really do matter in content marketing. How does it work?

Content Marketing

Businesses Grow

JANUARY 9, 2023

Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. That’s why I claim that community is the most overlooked opportunity in the history of marketing opportunities. 3) Marketing that works … and heals. Mental health is a massive, complex problem, and I know that.

Health

Marketing Insider Group

JULY 13, 2020

Content marketing produces three times more leads than paid search. For B2B businesses, a blog is just as important as it is for B2C brands. Thirty-five percent of B2B buyers spend one to three hours a week reviewing thought leadership content. Cleveland Clinic Health Essentials. GE Healthcare’s Insights.

Thought Leadership

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. residents were excluded from just about anywhere for health reasons. This got me thinking about aversive messages — the kinds of messages that make you think, “I can shop elsewhere.”

Shipping

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities. Or create content marketing assets specifically for them.

Non-Profit

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Content marketing research.

Market Research

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. Your body will thank you for it. ??

Millennials

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle. I never thought I’d own a business.

Whitepaper

Marketing Insider Group

AUGUST 21, 2015

One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. Reflecting the fact of sixty-five to seventy percent of content goes unread or is found irrelevant. Customer Engagement: The Primary Driver Of Growth.

Customer

Neil Patel

AUGUST 25, 2021

For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. However, headlines that are ultra-specific give the reader a sense of what they should expect, when they click to read the content. Sure, you’ve got to raise the bar in your content.

Affiliate Marketing

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. A growing productized service offering is content creation. Once your clients realize the power of content marketing , they may recognize this is an unwieldy task to handle in-house.

Product

Content Marketing Institute

APRIL 25, 2018

HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Be proactive and figure out what content you can publish to help your readers with their biggest struggles – and use that as a call to action for your research. Check out CMI’s annual B2B and B2C research.

PR

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Whitepaper

Marketing Insider Group

MAY 31, 2021

Sharing user-generated content, publishing meaningful campaigns, and focusing on value over promotion will help you connect with followers on a deeper, more meaningful level. Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. The Best Brands on Social Media Today.

Branding

Martech

MAY 24, 2023

I wound up in a private equity firm because they would give me health insurance and one thing led to another and they offered me a full-time job as a marketing associate. But I was like, “Well, we’re supposed to be like the future marketing and sales leaders of the company. Q: You called it.

eCommerce

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

B2C

Neil Patel

SEPTEMBER 24, 2020

The nice part about being a full-service agency is the fact that we’re able to help clients with all of the other important components of digital marketing — SEO, email marketing, social media marketing, content marketing, direct response, and more. Voy Media – Best for cross-platform ads.

eCommerce

Marketing Insider Group

MARCH 2, 2020

Others think blogging isn’t for them – it’s the purview of foodies, mommies, and health gurus. Think about these apples , ripe for plucking: Content marketing gives you three times the number of leads compared to paid search ads for every dollar you spend. If the answer is no, you’re not alone.

Whitepaper

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. For example, check out this list of health information resources for marketing in 2024.

Marketing Strategy

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Working through a B2B lens? The same logic applies.

Marketers

Rock Content

MAY 26, 2020

Unfortunately, what we’re facing is unlikely to be a typical recession: in fact, it will be the first health-driven recession of modern times. Despite the situation, and while no two downturns are exactly the same, many of the lessons about marketing and advertising from previous recessions might still apply.

Non-Profit

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Gen Z

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Telemarketing

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Telemarketing

Litmus

DECEMBER 13, 2024

Instead, as privacy concerns continue to evolve, we anticipate to see marketers shift their focus towards the long-term health of their email programs. Nearly 37% of marketers surveyed for The 2023 State of ESPs Report said interactivity powered by HTML and CSS are a regular part of their email campaigns.

Market Trends