Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. Get started with HubSpot CRM.

Branding

Martech

AUGUST 8, 2025

Practical considerations for UAT execution Effective journey testing depends on cross-channel oversight, which means assembling a team fluent in multiple touchpoints — from CRM automation and mobile app workflows to customer loyalty platforms. Ask implementation partners to share UAT artifacts or best-practice frameworks.

Transform

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate

Martech

JUNE 4, 2025

Business models like B2B, B2C and B2B2C show distinct patterns. Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. CMS , CRM and MAP tools to deliver the right content and re-engage learners. Analyzing 15,384 tools and mapping them against 4,758 specific business requirements. Heres what we found.

Manufacturing

Customers.ai

DECEMBER 4, 2024

The segmentation capabilities have completely transformed our lead targeting,” notes a user. Key Factors to Consider Integrations Why it matters: Your segmentation tool should seamlessly connect with your existing platforms—think Shopify, WooCommerce, Facebook Ads, email marketing services, and CRM systems. Average rating: 4.3/5

eCommerce

Lusha

NOVEMBER 11, 2024

We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. This guide will show you the top 13 websites to buy business leads in 2024.

CRM

Lusha

JULY 22, 2024

By the end, you’ll be transforming cold leads into warm conversations and closed deals. Tailoring Scripts to Different Industries and Scenarios B2B vs. B2C: Key Differences and Script Adjustments Cold calling in the business-to-business (B2B) world is a different beast than business-to-consumer (B2C) calls.

Customer

Backlinko

MARCH 25, 2025

Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust 6. This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate

SocialPilot

JUNE 26, 2025

It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. Make and share tutorials, trends, and transformations that work best for discovery. Create an Aspirational Brand Presence: Instagram is where people go to see what a brand feels like, not just what it sells.

Gen Z

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Being part of the RISE community transformed my perspective on digital engagement. I learned that your personal energy and enthusiasm are crucial and most effective live and one-on-one.

Gen Z

Marketing Insider Group

SEPTEMBER 17, 2024

Here’s an interview with Jamie Anderson, former Vice President of CRM Marketing at SAP and current president of Global Field Operations at UserTesting, answering some questions on providing a better customer experience. It’s like customer experience by osmosis (moving from B2C to B2B).

Customer

Welcome Software

MAY 4, 2025

It’s true that Adobe Commerce, SAP Commerce, and Salesforce Commerce have been the mainstays of B2B digital transformation for years. Meanwhile, B2C providers like Shopify and BigCommerce are making a huge grab for B2B commerce business. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce.

B2C

Animalz blog

JUNE 24, 2025

MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. We build B2C customer engagement platform. And it’s very much B2C marketing. I got to go get, extract, transform and load into this system to make it work.

B2C

Lusha

NOVEMBER 18, 2024

Want to transform your cold calling from chilly to red-hot? B2C decisions are usually quicker and made by one person. B2C calls can be more casual and persuasive. B2C calls often highlight personal benefits and appeal to emotions. How decisions are made : B2B sales often involve multiple people and take longer to decide.

CRM

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. What does the future of marketing look like?

Transform

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM

Martech

MARCH 2, 2022

They also did their part to transform workflows with their own Service Cloud updates. Every company that I speak to… they’re all going through major digital transformations,” said Benioff, adding. And our job remains to help these companies grow and achieve this transformation.”. Why we care. New B2B divisions.

Transform

Adobe Experience Cloud Blog

MARCH 28, 2019

Narayen also talked about the experience mandate, which is spreading to organizations across B2C and B2B. For B2B marketers, making experience their business means thinking beyond CRM. CRM, he said, is inherently flawed as a marketing solution because it is built for salespeople. Helping B2B Meet the Experience Mandate.

Transform

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics

The CMO Survey

OCTOBER 8, 2018

These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change. increase, CRM spending increased from a 7.9% rise for B2C Products and 4.4% rise for B2C Services over the next 12 months. and the latter slipping -1.2%.

CMO

Calvyn Lee Blog

FEBRUARY 20, 2024

People-Led Marketing People-led marketing is a new methodology we believe can transform marketing and sales. Leverage solutions like CRM and CDP. But in 2024, having a TikTok strategy will be absolutely essential for B2B and B2C companies. This includes user-generated content and influencer content to connect with audiences.

Market Trends

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Look at digital transformation and work from home initiatives, for example. The events of 2020 taught us that we must demand the agility to transform on a moment's notice to respond to customer needs.

Market Trends

Martech

NOVEMBER 29, 2022

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Once the customer in the marketer’s CRM is matched with the graph, LiveIntent will dedupe, cleanse and enrich the first-party data around the customer.

Transform

Martech

DECEMBER 13, 2022

Dig deeper: What is digital transformation? Often these core functions are carried out by a marketing automation platform (MAP) or email service provider, in addition to some kind of customer relationship management (CRM) system. “Start with the customer journey,” Alfonso said. What does their experience look like?

Transform

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . Without data integration like a CRM, it is hard to keep product, inventory, content feeds updated. . This piece originally appeared in Venture Beat.

CRM

Martech

JUNE 23, 2022

We’re a company that that grows organically through acquisition,” explained Andrew Heltzel, Xanterra’s corporate director of marketing, CRM and analytics. A digital transformation initiative of the size and complexity of Xanterra’s requires committed vendor support — a true partnership. “We Processing.Please wait.

Transform

Martech

MARCH 22, 2022

The difference between B2B and B2C in email marketing. B2B and B2C marketers say email is essential. Both B2B and B2C marketers can use preferences and email campaigns to collect this first-party data and use it to understand their customers better, target and personalize messages better, whether in email or other marketing channels.

Email Marketing

Pam Didner

JANUARY 5, 2020

Hear from Outreach co-founder Manny Medina & team on the evolution of becoming a $1B Unicorn by transforming the age-old profession of sales. Marketing Artificial Intelligence Conference (MAICON) is an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

Transform

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We We kissed a lot of frogs first before we got here.”.

Transform

Hubspot Marketing

FEBRUARY 15, 2024

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Instead, automate your marketing using HubSpot software , powered by CRM data. Let’s move from B2C and see how B2B can steal luxury marketing strategies. B2B or B2C, luxury or non-luxury — not required.

Branding

Lusha

JUNE 16, 2021

Well, for one, we’re starting to see B2B and B2C sales tactics merge. In this article, we’ll take a look at how B2C uses data to create a self-serve business model, and how B2B companies can begin transitioning to do the same. B2C companies have less customized customer journey map. How B2C is using data efficiently .

Customer Journey

Litmus

OCTOBER 1, 2018

In regards to whether an ESP leans B2C or B2B, look at the language they use. Consumers” is the big keyword indicating a focus on B2C companies. Some ESPs are part of a CRM suite, while others are focused on working with third-party CRM suites. Do they emphasize a particular industry or set of industries? What is an ESP?

Transform

Martech

MARCH 15, 2023

The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. ” Why marketers should care Today’s customer journeys are undergoing a major transformation as experiences become more hybrid and digital becomes more embedded into how customers purchase products or services.

Customer Journey

Duct Tape Marketing

MARCH 23, 2023

It should focus on the customer, not the company, and should show how the customer will be transformed and helped by the product or service through storytelling that connects with them. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. They buy the transformation.

Transform

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. With its horizon expanding in B2B, it is also well renowned in the B2C industry. It is globally recognized for its Customer Relationship Management (CRM) software solutions.

Influencer Marketing

Hubspot Marketing

DECEMBER 13, 2023

Case Studies and Use Cases These types of content show results and illustrate the potential outcome or transformation your prospects may experience working with you. Aptitude 8 Image Source Aptitude 8 is a technical consulting firm that focuses on optimizing CRM operations with HubSpot and AI.

Inbound Marketing