Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Customer success platforms will no longer rely on static playbooks, said Hindawi.

Customer 117

Customer Branding Customer Acquisition Customer Journey 117

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. People are always asking, Well, this is great for B2B but what about B2C? But I think there’s so much that B2B can learn from B2C and B2C can learn from B2B. Youll break your calculator.

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

SEPTEMBER 11, 2024

A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. This will lead to a more cohesive customer journey — and a better customer experience.

Customer 113

Customer Customer Journey B2C Management 113

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Encouragingly, 75% of consumers report more positive or neutral toward brands after receiving personalized recommendations online.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Hubspot Marketing

MARCH 3, 2025

Your marketing tactics should reflect the customer journey. Better for brand awareness, especially for freemium or B2C models. Tracking customer acquisition cost (CAC) and lifetime value (LTV) is essential to scaling ad campaigns sustainably. It helps determine how much you can afford to spend on acquiring new customers.

Customer Acquisition 68

Customer Acquisition User-Generated Customer loyalty Marketers 68

Martech

SEPTEMBER 19, 2024

These in-store experiences, however, aren’t just offline refuges — they’re part of an omnichannel journey. They are connected, through mobile and other digital channels, with the customer journey, which begins long before the customer enters the store.

Retail 120

Retail Shopper Market Shoppers Advertisers 120

Customers.ai

DECEMBER 4, 2024

Amplitude specializes in behavioral segmentation, helping you analyze customer journeys to understand which actions lead to conversions. Ratings & Reviews: Users love Amplitude’s detailed customer journey insights. Instead, sync your segments across email, ads, and social media for a cohesive customer journey.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce 91

eCommerce Transform CRM Retail 91

Martech

JANUARY 9, 2025

Leveraging agentic AI, marketers can more easily gain a holistic view of the customer journey from data housed across systems and departments, said Pedro Andrade, VP of artificial intelligence at Talkdesk, a cloud contact center software company.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Martech

AUGUST 8, 2024

Adobe’s Adobe Journey Optimizer (AJO) B2B Edition uses generative AI to create targeted buying groups and personalized customer journeys across various channels. This allows advertisers to improve the relevance and effectiveness of their ad placements.

User-Generated 122

User-Generated Customer Journey Advertisers Advertising 122

Martech

NOVEMBER 13, 2024

While SMS can include a web link that takes a customer to a form, RCS can support more of that experience in the message itself, making the overall customer journey more seamless. The post Sinch introduces RCS features in Customer Dashboard appeared first on MarTech. Email: Business email address Sign me up! Processing.

Customer 111

Customer Customer Journey Communications Management 111

Hubspot Marketing

FEBRUARY 25, 2025

DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customer journeys. Its different from a B2C persona, where youre researching demographic data like age and income level or interests.

Transform 99

Transform Marketers Marketing Gen Z 99

Martech

SEPTEMBER 10, 2024

Previously, the Foursquare Attribution target used geolocation for logged-in customers to measure foot traffic to stores and other signals to estimate sales. Across the customer journey. Foursquare’s Sales Impact includes 17 new metrics for detailed measurement and comparative analytics across the customer journey.

Retail 114

Retail Customer Journey Analytics Customer 114

Duct Tape Marketing

JUNE 11, 2025

Why AI Is Reshaping Every Stage of the Buyer’s Journey written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast , marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey.

Customer Journey 55

Customer Journey SEO B2C Customer 55

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. As we started to better understand how buyers interacted with the client during their customer journey, we tested remarketing to people who had visited the website at different times. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads.

B2C 92

B2C Retail Customer Journey Advertisers 92

Martech

NOVEMBER 4, 2024

Customer journeys are multi-faceted and rarely linear, so your brand must understand the nuances of each channel and interaction where insights can be unlocked. Once you thoroughly understand how customers interact with your brand, ensure your data governance is set up for success.

Transform 122

Transform Retail Manufacturing eCommerce 122

Lusha

JULY 21, 2024

Transitioning MQLs to Sales: The Handoff That Matters The transition of an MQL to a sales-qualified lead (SQL) is a critical juncture in the customer journey. For example, a company with a complex B2B sales cycle might have a lower conversion rate than a B2C company with a shorter sales cycle. When is an MQL Ready for Sale?

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Martech

OCTOBER 3, 2024

While Lyft Media isn’t technically an RMN (it doesn’t serve ads to customers outside of the Lyft customer journey, for instance), its ability to deliver ads while customers order rides and participate in the riding experience are similar. We’re seeing those same demands play out in other areas like retail media networks.

Retail 78

Retail Advertisers Advertising Customer Journey 78

Backlinko

JULY 1, 2025

By driving traffic back to their site, they extend the customer journey and increase the chances of a future sale. Have a B2C small business? Even if they’re not ready to buy something right away. They also include links to additional content about common pet health issues. And position themselves as a reliable expert.

Marketers 85

Marketers Marketing User-Generated Promotion 85

Martech

SEPTEMBER 19, 2024

Other features include Adobe Content Analytics within Customer Journey Analytics, which provides attribute-level insights on content spanning platforms such as web and mobile. It supports hyper-contextual campaigns incorporating an array of customer-specific details to ensure emails are timely and relevant. Processing.

Customer Journey 64

Customer Journey User-Generated Analytics Management 64

Duct Tape Marketing

NOVEMBER 7, 2024

John Jantsch (18:56): I wonder how, there's one thing that I don't think a lot of content marketers talk about, and this is I think both B2B and B2C is I think we sometimes underestimate how the consumers of that content are also using ai.

Customer 69

Customer Transform Energy Health 69

Martech

MAY 29, 2025

It’s the earliest indicator of whether a customer will stay, succeed or silently slip away. If you’re not tracking it, you’re flying blind through the most critical window of the customer journey. Value is the specific outcome customers expect when they choose your product or service. What is value?

Price 83

Price Manufacturing B2C Energy 83

Vertical Response

MARCH 15, 2025

Transactional emails play a vital role in the customer journey by providing timely and relevant information. B2B emails typically perform better during weekdays, while B2C emails may see increased engagement on weekends. Effective email content design can enhance user engagement and increase click-through rates.

Email Marketing 52

Email Marketing Marketers Customer loyalty Marketing 52

Martech

AUGUST 6, 2024

For Aflac, the positive impressions are all connected across the customer journey. And although Gen Z is leading some of these changes, all customers have changed their behaviors in recent years, according to Farley.

Gen Z 119

Gen Z Millennials Health Promotion 119

Martech

DECEMBER 20, 2024

The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” ” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo.

Retail 121

Retail Shoppers Advertisers Advertising 121

Animalz blog

JULY 22, 2025

Before that I was with some other brands, Both on the B2C and B2B side. That is the job of a great content strategist to figure out how you bring those things together and create customer journeys that do support the goal. They have customer journeys laid out to get to these end results that we wanted.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Campaign Monitor

MAY 27, 2025

Automated Customer Journeys : Create behavior-triggered workflows to deliver timely, personalized messages based on subscriber actions and engagement patterns. Marketing Automation Builder : Create customer journeys with triggers based on user behavior, with pre-built templates for common scenarios like welcome series.

eCommerce 52

eCommerce Price User-Generated CRM 52

Campaign Monitor

MAY 30, 2025

Customer Journey Builder: Create behavior-triggered workflows with 60+ triggers based on user behavior for automated customer nurturing. 5 (400+ reviews) Drip is a powerful email marketing automation platform built for B2C and e-commerce brands that want to turn data into personalized customer journeys.

eCommerce 40

eCommerce Price CRM User-Generated 40

Campaign Monitor

MAY 30, 2025

Limited automation capabilities that don’t match the sophisticated options offered by competitors, restricting your ability to create complex customer journeys. Customer Journey Builder with triggers based on user behavior creates more sophisticated automation flows than AWeber’s limited options.

Price 40

Price eCommerce User-Generated CRM 40

Martech

JANUARY 14, 2025

In 2025, the brands that leverage AI to deliver hyper-personalized experiences and maintain a responsive, flexible supply chain will have a significant edge in building long-term customer loyalty, said Bodell. These personalized experiences will be relevant throughout the customer journey and, specifically, for more personalized ads.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

Backlinko

MARCH 25, 2025

B2C Sales Business-to-consumer (B2C) sales shows promising growth (+300% over the last 10 years). This provides an accessible entry point for bloggers with B2C sales experience. Share specific sales scripts, customer journey maps, and proven conversion optimization techniques backed by real-world experience.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Avinash Kaushik

NOVEMBER 26, 2024

About the difference between KPIs and Metrics. :) About the need for a balance between Acquisition Metrics, Behavior Metrics, and Outcome Metrics in our Scorecards to paint the full customer journey – and kill silos. It insults the customer journey. Let’s measure the success of that journey. Metrics are important.

Analytics 52

Analytics CMO Marketers Marketing 52

Animalz blog

JUNE 24, 2025

MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. We build B2C customer engagement platform. And it’s very much B2C marketing. To give you an idea, those are all brands we can service.

B2C 62

B2C eBook Customer SEO 62

Martech

JANUARY 15, 2025

This strategic alignment will condense the customer journey and drive efficiency, making creator marketing an essential tool for delivering measurable business outcomes at every stage.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Our platform also comes with an AI-powered customer journey builder.

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

MAY 15, 2025

Inside youll find: Why Gen Z sees most brand messaging as performativeand what to do instead How micro-moments and immersive tech are reshaping the customer journey Why 86% of Americans say transparency matters more than everand how to deliver it Your brand loyalty strategy cant run on autopilot anymore.

Whitepaper 102

Whitepaper Gen Z Digital Marketing Branding 102

Adobe Experience Cloud Blog

NOVEMBER 3, 2017

However, 47% of B2C consumers and 65% of B2B consumers think brands could do better in aligning with how they prefer to engage. Consumers want to have a personal relationship with brands and they expect value and advantages that are customized to their interests.

Customer 174

Customer B2C Thought Leadership Customer Journey 174