Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Personalization strengthens customer relationships by showing them that you’re paying attention to their wants, needs, and preferences—and delivering content just for them.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

SEPTEMBER 14, 2023

Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. Even though we defined our original best practices for B2B content teams, many of them have always applied to B2C companies as well. It’s easier to optimize when you know what you’re looking for.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133

Rock Content

DECEMBER 7, 2020

B2C (Business-to-Consumer). A methodology that measures the degree of customer loyalty and satisfaction with your store and/or products. Our tip is this ebook about starting your own corporate blog to generate leads and opportunities for your business. Numerical average time spent by users browsing your site. One-to-one.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. To succeed, it’s crucial to segment your customers and provide detailed information accurately. Check out our Rethinking WhatsApp eBook for more use cases.

Branding 52

Branding eBook Transform Customer Acquisition 52

Litmus

DECEMBER 6, 2023

We use this one all the time when we release new ebooks or reports ! So far, we’ve mostly seen this used by our B2C customers—like the Mamas and Papas example above—but we’ve used it before ourselves. Essentially, this feature signals to subscribers which sections of your email are most popular without you having to do anything.

Key Performance Indicator 72

Key Performance Indicator Shipping Communications B2C 72

CXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Most analyses find that average conversion rate for B2B companies is around 2%, whereas for B2C companies it’s around around 1.6%. Ensure your ads are engaging for potential customers.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Exposure Ninja

NOVEMBER 3, 2023

Request a Free website review Downloadable Resources By offering problem-solving resources like ebooks, whitepapers or webinars , businesses can capture leads’ contact information in exchange for access to this content. This helps businesses build a database of leads that they can nurture and convert into customers over time.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It is, in itself, helping to evolve what customers expect from the brands they interact with. Software companies have become tech teachers with how-to videos and eBooks.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Backlinko

MAY 14, 2024

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. Including ebooks, checklists, and discount codes. Every dollar counts.

PR 116

PR Customer loyalty User-Generated Marketing 116