6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales
Marketing Insider Group
MARCH 22, 2021
In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. eBooks and PDF guides. Finally, you have bottom-of-funnel content for encouraging sales and building customer loyalty: Knowledge bases and resource centers. Earning credibility and trust.
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