Remove B2C Remove Customer loyalty Remove eBook
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6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. eBooks and PDF guides. Finally, you have bottom-of-funnel content for encouraging sales and building customer loyalty: Knowledge bases and resource centers. Earning credibility and trust.

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What Is B2B Marketing?

Marketing Insider Group

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Whitepapers, Ebooks & Infographics.

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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. The email marketing tide has turned.

Customer 105
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Insights Drive Better Customer Experience

Marketing Insider Group

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Customer Loyalty. Having a good relationship with your customers is key. Distribution.

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A B2B Marketing Manifesto?

Marketing Insider Group

The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

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How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement.