Hubspot Marketing

DECEMBER 21, 2023

Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts.

B2C 114

B2C eBook Food Marketing Strategy 114

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

OnPassive Marketing

MAY 12, 2022

Ebooks are another great type of content for lead generation. By offering an ebook on a relevant topic, you can capture the attention of leads who are interested in learning more about what you have to offer. Be sure to include a CTA in your ebook so that readers can contact you for more information.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Rock Content

DECEMBER 14, 2023

This article will discuss formulating your B2B SEO strategy for success in the new year. The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Both SEO strategies strive to result in purchases, but B2B buying is more complex.

SEO 67

SEO Whitepaper B2C eBook 67

Orbit Media Studios

SEPTEMBER 20, 2022

In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below. Each of the items here are aspects of content strategy, including content formats and promotion channels. This is clearly an effective strategy.

B2C 145

B2C eBook Analytics Promotion 145

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO?

SEO 119

SEO B2C PR Whitepaper 119

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Search Engine Land

JUNE 16, 2023

Know your audience The most important qualifier of your content’s popularity will always be your audience, which is why creating buyer personas is essential to any marketing strategy. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website. Personal values and sociopolitical motivators.

Whitepaper 97

Whitepaper eBook User-Generated B2C 97

Hubspot Marketing

AUGUST 25, 2023

And here's how it breaks down for B2B and B2C businesses: While both B2B and B2C companies seem to benefit from having more landing pages, it seems to be even more advantageous for B2Bs to hit that 40 landing page threshold. The more landing pages you have, the more offers you'll have to fuel the rest of your inbound marketing efforts.

Inbound Marketing 110

Inbound Marketing B2C eBook Promotion 110

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below.

Digital Marketing 121

Digital Marketing Whitepaper Copywriting Real Estate 121

Hubspot Marketing

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. The B2C How to Guide.

B2C 145

B2C eBook User-Generated Content Marketing 145

Search Engine Land

MARCH 10, 2023

Here’s an example of a B2C persona for a coffee shop: As you can see, a persona can get extremely detailed. Why do personas matter in content marketing? Key reasons to use them A content marketing strategy that includes targeted personas can improve your results drastically. ebooks, whitepapers, case studies).

Content Marketing 97

Content Marketing B2C Marketing Marketers 97

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing.

Customer 95

Customer Customer loyalty CRM Shoppers 95

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. Insider is a must-have tool if WhatsApp is one of your marketing channels.

Branding 52

Branding Transform eBook Customer Acquisition 52

Rock Content

JUNE 24, 2020

As we’ve mentioned before in this article, quizzes are a popular way to build interactive content aiming at engagement , which can benefit both B2B and B2C companies. Videos are a must-have in a Digital Marketing strategy, and they sure can help you reach other businesses more effectively. Infographics.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

SMA Marketing

DECEMBER 18, 2023

Content marketers now sit at the table as companies plan their annual marketing strategy. Reports by leading data firms show that 86 percent of B2C brands and 93 percent of B2B organizations use content marketing to connect with their target buyers. Additionally, social media strategies are constantly shifting.

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. And filled out details that would inform our small business marketing strategy. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. But personalize your offers.

PR 102

PR Customer loyalty User-Generated Marketing 102

Customers.ai

JANUARY 26, 2024

All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. Their use leads to more effective marketing strategies, better customer insights, and improved ROI.

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

JULY 13, 2023

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. However, will your strategy ever work if you try to talk to everyone? Creating it is the basis of a Digital Marketing strategy.

CRM 79

CRM eBook Communications B2C 79

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Whitepaper 127

Whitepaper eBook Marketing Marketers 127

Exposure Ninja

NOVEMBER 3, 2023

Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Tripwire Product Example We worked on a digital marketing strategy for a hearing clinic whose high-value service was providing hearing aids for people with hearing loss.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Rock Content

MARCH 4, 2020

This guide will go over: What is Digital Marketing. Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Digital Marketing Strategies.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. A lack of strategy.

Content Marketing 82

Content Marketing Marketing Marketers Transform 82

Marketing Insider Group

FEBRUARY 1, 2021

Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time.

Copywriting 140

Copywriting User-Generated Marketing Marketers 140

Adobe Experience Cloud Blog

AUGUST 27, 2018

Until recently, this high level of personalization has existed almost exclusively in the B2C world, and it’s really only been within the past couple of years that personalization in the form of account-based marketing (ABM) has blown up for B2B marketers. It’s no longer a tactic, it’s a tried-and-true strategy.

Direct Mail 98

Direct Mail Thought Leadership B2C eBook 98

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. The best way to capitalize on this is by including your customer in your content marketing strategy. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Rock Content

JULY 22, 2020

This is a reason why Digital Marketing is not all about showing products. But is this really crucial for marketing strategies? The 2020 B2B Research by Content Marketing Institute shows that 86% of B2B marketers claim brand awareness is their main goal. For B2C marketers, in turn, the response rate was 84%.

Branding 75

Branding Transform B2C eBook 75

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Content Marketing Institute and MarketingProf’s 2017 Content Marketing Benchmarks reveal that the most effective content marketers understand what successful content marketing looks like and document their marketing strategy. Remember, the best content is what our team has coined as ‘fist-bump content.’

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Exposure Ninja

OCTOBER 16, 2023

Once set up, email marketing can run in the background, 24/7. Some examples of automated emails are: Someone downloads an ebook in exchange for their email address, and over the next month, receives emails offering more insight, advice and a gentle sales pitch. If you sell a medical product, you’ll want to target medical businesses.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Exposure Ninja

AUGUST 18, 2022

Email marketing suits all customers. 81% of B2B marketers report that their most used form of content marketing is email newsletters, and 64% of B2B marketers say their email marketing strategy helped them reach their business goals in 2021. Shorter sales cycle.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat.

PR 52

PR Marketing Marketers User-Generated 52

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. It will also help you space out your content types (For example; an ebook every 3 weeks, a webinar every other week, a blog post every Tuesday and Thursday).

Marketing Plan 71

Marketing Plan Content Marketing B2C Whitepaper 71

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 70

SEO Whitepaper B2C Transform 70

TechWyse

MARCH 8, 2023

Everyone, from small-scale local companies to international brands, uses podcasts in their inbound marketing strategy. Once you get a prospect’s contact, you can start marketing to them individually, develop a relationship with them, and guide their buyer journey to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52