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What B2B and B2C Marketers Can Learn From the Women’s World Cup

Adobe Experience Cloud Blog

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. Their marketing teams have different roles and responsibilities, but often intertwine their efforts, all while using similar skills and technologies. Today’s B2C and B2B journeys are becoming more alike. and B2C, 8.3).

B2C 133
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8 Important Principles for B2C Content Marketing

Scoop.it!

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Source: Grammarly Email Marketing Campaign 2. Source: Warby Parker 3.

B2C 115
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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. These tools make it easier to refine strategies and maximize results.

CMO 78
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Content Marketing for Manufacturers: What Makes It Different and Why It’s Challenging

Tiecas

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

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How Gen Z values are changing marketing

Martech

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more.

Gen Z 106
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Your B2C Content Marketing Checklist: Are You Doing These 6 Essentials?

verse.ai

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59
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PPC for LinkedIn, What’s the Difference?

Adobe Experience Cloud Blog

As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy. Further Education & Courses (MBAs are a large market). And guess what? No click-throughs, no ROI….