Hubspot Marketing

JUNE 30, 2025

Social Media/Community Manager Job Description Social media has become an integral part of business. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Likewise, content marketing ranked in the top three for B2C.

Management

Hootsuite

JULY 18, 2025

B2B or B2C doesn’t matter Instead of starting with preconceptions about what a B2B or B2C audience wants, always start with what you know to be true: you’re marketing to people. As Jones puts it, the goal is to, “get people unstuck if they’re in a rut,” and to inspire and entertain. The results? Try it free today.

B2C

Hubspot Marketing

JULY 22, 2024

Those tapes eventually led me to create content centered around anime and different “nerdy” entertainment aspects. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. My brand's story is unlike any other, and the same goes for yours.

Fashion

Martech

JANUARY 16, 2025

Stella , an AI marketing platform, launched with features to automate social media marketing and customer engagement. PlayMaker launched as a platform to manage and optimize sponsorships in sports and entertainment. It helps small businesses create data-driven content and manage multichannel campaigns.

Non-Profit

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 This consistent, educational, and entertaining content helped them build a 7-figure business with social media as their primary traffic driver. See how they engage with their community without fail.

Real Estate

Martech

APRIL 9, 2025

Let a YouTuber explain, let a TikToker entertain and let a podcaster deep-dive. Therefore, brands should build an influencer portfolio with a platform-native strategy. Encourage influencers to create in their authentic voice, tailored to each space.

Fashion

SocialPilot

JUNE 26, 2025

Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. billion monthly users. It attracts about a 9.5%

Gen Z

Hootsuite

NOVEMBER 21, 2024

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. Make us go viral.

Transform

SocialPilot

MARCH 10, 2025

Understanding your audience is the foundation of any successful social media strategy. A well-defined social media marketing plan ensures that your content, including memes, resonates with the right people and drives meaningful engagement. Why Is Audience Perception Essential in Meme Marketing?

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. Experiment with creative features.

Gen Z

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing

Hubspot Marketing

JULY 10, 2019

Therefore, all of our marketing efforts can be classified as B2B. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2C

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing

Adobe Experience Cloud Blog

JUNE 11, 2013

Somehow these folks missed the original memo sent out years ago; marketing is hard work. In this case specifically, marketing is hard on Facebook, but that doesn’t mean that you go out and tell the world that it’s a waste of time. If you are a social media marketer it’s your job to figure out how to make it work.

Thought Leadership

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started. Moreover, 47.4%

Entertainment

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. Don’t know where to start?

Marketing Strategy

Marketing Insider Group

JUNE 24, 2010

Entertain : Consider games and entertainment applications if appropriate. With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. Sherwin-Williams Color Snap and Springpad are great examples. Need to Drive Leads?

Telemarketing

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing

Martech

MAY 16, 2024

These consumers understand the value exchange — they pay less for entertainment and accept ads as the tradeoff. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024.

Retail

Rock Content

OCTOBER 27, 2015

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Want to dig deeper?

Market Research

Martech

JANUARY 24, 2023

Your content doesn’t always have to be of high production value — it just needs to be educational and entertaining. As with most marketing, you need to experiment with different types and pieces of content to find what your audience will respond to best. Don’t be on every social media platform out there.

Customer

Hootsuite

AUGUST 17, 2020

So where does that leave your brand’s social media marketing strategy ? Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. For example, brands use organic social to: establish their personality and voice. Read on to learn more.

User-Generated

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? Social media and other sources have offered an inexpensive way for SMEs to reach a much wider audience. Social Media Marketing.

Transform

Martech

APRIL 11, 2023

Wikipedia defines a virtual influencer as “a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing, in lieu of human influencers. Not all these virtual influencers are B2C-focused.

Marketing

Hootsuite

JANUARY 18, 2022

Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing.

User-Generated

Hubspot Marketing

MAY 10, 2019

Creating a Twitter marketing strategy will require you to follow the same steps you would if you were creating any other social media marketing strategy. For example, Twitter’s Moments section includes “Today”, “News”, “Entertainment”, and “Fun.”. For B2C companies, the best days to tweet are weekends.

Marketing

OnPassive Marketing

JULY 14, 2022

You can generate more leads and convert more visitors into customers by writing entertaining and valuable pieces. Businesses that continue to produce high-quality content will be successful in gaining an audience, whether they are a B2B or a B2C companies. Web Versus Print Content Marketing.

Content Marketing

Hubspot Marketing

MAY 31, 2024

Second, the best native ads offer value-based content designed to be entertaining or informative for the user, rather than pushing a product. When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. This naturally makes native advertising more engaging.

Advertising

Neil Patel

JUNE 24, 2021

Although your follower count is a convenient metric, many social media marketers have begun putting more stock into engagement than followers. Content that’s consumer-oriented — or B2C content — performs better on the weekend, according to CoSchedule. Others put more value on entertainment.

Millennials

Marketing Insider Group

NOVEMBER 23, 2023

Content for your viewing entertainment, and one more reason to accept the Apple brand as an essential part of modern life, bringing us the music and videos we want through the convenience of Apple technology. What’s the difference between content marketing and social media? Can you generate leads with content marketing?

Content Marketing

Hootsuite

JANUARY 6, 2020

We recommend starting with either the 80-20 rule or the social media rule of thirds. If you follow the 80-20 rule: use 80% of your Facebook posts to inform, educate, and entertain. For B2C brands : 12 p.m. For more strategic planning ideas, check out our post on how to create a social media marketing plan.

Marketing

Buffer Marketing

AUGUST 23, 2023

TikTok Shop (only available in select markets) allows you to create a storefront to sell products right in your videos and on your profile page's product showcase tab. While LinkedIn is the preferred stomping ground for B2B marketers, there’s potential for B2C (business-to-customer) brands to gain traction there too.

B2C

Martech

JUNE 2, 2022

TikTok has been adding shopping features steadily over the past year, positioning itself to compete with older social networks.

Gen Z

Vertical Response

FEBRUARY 14, 2022

This model is in contrast with typical marketing strategies aimed at the average consumer, a business-to-consumer (B2C) strategy. What Are B2B Marketing Strategies Focused On? If you’re interested in creating a B2B email marketing campaign, it’s important to understand your focus. Know Who’s Involved.

Email Marketing

Rock Content

OCTOBER 5, 2020

Using this data, you can improve your social media marketing strategies across multiple channels to provide the best possible customer experience. Actively engage with customers on social media – Active engagement on social media can lead to highly valuable conversations between you and your prospects.

Customer