SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate

Exposure Ninja

AUGUST 8, 2025

They come straight from Rebecca Pilkington, our Head of PPC, and Sinead O’Brien , our Paid Media Strategy Manager, who manage ad spend across numerous B2B and B2C accounts. It tells you how much revenue you’re generating for every pound you spend on ads. This also applies to lead generation campaigns.

User-Generated

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. DCO breakthrough Advertisers have had access to dynamic creative optimization (DCO) for years.

Advertisers

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate

Hubspot Marketing

NOVEMBER 21, 2024

Benefits of B2B Video Marketing B2B vs. B2C Video Marketing Building a B2B Video Marketing Strategy That Delivers Results B2B videos aren't just ‘nice to have’ anymore. B2B vs. B2C Video Marketing While both B2B and B2C video marketing are powerful tools, ‌they’re each geared toward meeting different audience needs and marketing goals.

Video Marketing

Hootsuite

NOVEMBER 21, 2024

When organic content resonates with wide audiences and is easy to share, brands get to generate buzz and build awareness of their products or services with new demographics. But just because unhinged virality works for the Duolingos of the world (fun, personality-driven B2C brands) doesn’t make it a realistic strategy for every brand.

Transform

SocialPilot

MARCH 10, 2025

Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. What engagement levels do their meme posts generate? Choose the Right Platform Memes flourish on social media platforms where content spreads speedily and engages users in humorous, relatable ways. Why Does It Matter?

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. million users and Brazil has 98.59

Gen Z

Neil Patel

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Users can click on a work of art’s title to learn more about it. Some of the best inspirational and engaging content comes from unexpected places.

B2C

Hubspot Marketing

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2C

Adobe Experience Cloud Blog

NOVEMBER 27, 2012

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.

Inbound Marketing

Neil Patel

MARCH 2, 2021

They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Generate traffic and build hype around your brand through customer reviews. What’s more, just one business review on a high-profile site can boost your traffic by 20 percent , and 10+ reviews generate up to 127 percent more traffic.

B2C

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. Moreover, 47.4% Create unique and relevant content.

Entertainment

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing.

Marketing Plan

Adobe Experience Cloud Blog

JUNE 11, 2013

The casual user would have a horrible experience of too much garbage flooding their newsfeed and have to painfully sift through it all for meaningful content. It’s a much different experience for us power users who can simply set up lists and follow them individually and not miss out on the content we specifically seek.

Thought Leadership

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. Content Marketing Institute ).

Digital Marketing

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Customer

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Short-form videos lead in usage (58%), ROI, lead generation, and engagement. If you're B2C, you should be on Instagram, TikTok, and Facebook.

Branding

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. billion active users on YouTube. billion active monthly users logging into YouTube. 1. There are 1.9

Marketing Strategy

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. But it’s not just YouTube—Instagram’s video content consumption has shot up by 80% , and Facebook users consume one million hours of video content every day. Tap Into Your Users’ Moments of Need.

Promotion

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. However, video content seems to thrive on the platform, with video content “ generating 1200% more shares than text and image-based content combined.”.

User-Generated

Marketing Insider Group

MAY 31, 2021

And the number of active users increases every year. Sharing user-generated content, publishing meaningful campaigns, and focusing on value over promotion will help you connect with followers on a deeper, more meaningful level. Whether your business is B2B or B2C, you can learn a lot from these top brands on social media.

Branding

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Product overview.

Marketing Automation Platform

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both.

Social Media Marketing

Scoop.it!

OCTOBER 11, 2022

Furthermore, with so much information and distractions on the internet, gaining more than a few seconds of attention from your average internet user is a big accomplishment. Put simply, B2B content marketing generates measurable results for companies. B2B content must be concise and attention-grabbing yet add value to the reader.

B2C

Hootsuite

DECEMBER 1, 2022

But B2C brands can also find success on LinkedIn. General LinkedIn marketing tips. Looking for funny or entertaining content: 13.8%. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. Users skew older and tend to have a higher income.

Marketing Strategy

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. 82% of smartphone users turn to search engines to find businesses close to them. They use phrases like “near me” to decide where to eat lunch, go shopping, and find entertainment, among other things as well.

B2C

Marketing Insider Group

JULY 1, 2020

In B2C and eCommerce as well, brands with higher customer engagement rates report longer customer lifetime values and more direct referrals. Customers want to see content that promotes sales and discounts or that focuses on new products, teaches them new information, or entertains and inspires them. Keep the wheel spinning.

User-Generated

Martech

AUGUST 25, 2022

Our goal is to meet audiences where they are — delivering innovative, incredible programming to constantly challenge ourselves to take entertainment to the next level,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group, in a company statement. Interacting with audiences. Metaverse live events. Get MarTech! In your inbox.

Entertainment

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the attention of more than 720 million users.

User-Generated

Marketing Insider Group

JUNE 24, 2010

Entertain : Consider games and entertainment applications if appropriate. Identify what activities your prospects engage in with their mobile devices. Understand the regional differences and adoption of mobile technologies if you are a global brand. Sherwin-Williams Color Snap and Springpad are great examples.

Telemarketing

Content Marketing Institute

NOVEMBER 23, 2017

Plenty of B2B and B2C businesses also use content marketing to show appreciation to their brand fans and followers. One of the most popular methods is to recognize individual fans publicly through user-generated media campaigns, photo contests, or tags in a social media post. Check out @MINIUSA. joderama Click To Tweet.

Branding

Hootsuite

AUGUST 17, 2020

that all users, including businesses and brands, share with each other on their feeds. build relationships by sharing informative, entertaining, and/or inspiring content. This ecommerce furniture outfit often shares user-generated content about their products out in the wild. generate leads. Source: eMarketer ).

User-Generated