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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent of marketers, up from 7.4

CMO 130
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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. The macroeconomic signals to watch and why I’m not saying you should use daily gas prices as a barometer. If you’re in B2C, consumer confidence, inflation and jobs are key. The stock market.

SEO 95
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(Mildly) surprising copy converts better

Ariyh

Channels : Messaging | Ads | Content | Copywriting | For : B2C. Frankfurt School of Finance and Management. Frankfurt School of Finance and Management. Frankfurt School of Finance and Management. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Journal of Marketing (January 2023).

Finance 57
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A Personal Look at the Financial Services Industry

Set Up

It’s not just who has the lowest price or who can get it there faster, it’s also, what does this company stand for? Embedded finance has been a central theme for 2+ years. Beyond the customer experience, embedded finance is also speeding up the way businesses collect, store and send money.

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The optimal follower size for engagement

Ariyh

messaging, pricing, referrals) - using 1,000s of the latest scientific studies. Previous insight: Sustainable products have higher revenue (more insights here ) Influencers with 100K-500K followers have the most cost-effective engagement Channels : Social Media | Content | Influencer Marketing For : B2C. Sounds interesting?

Price 57
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How Much Do Google Ads Cost?

Neil Patel

It also means pricing is fluid based on how much competition you have and how much those competitors are willing to pay. Price swings aren’t uncommon as demand rises and falls. B2C keywords will probably cost more if you target mobile devices, and B2B keywords will likely be more expensive for desktops. Device Targeting.

Price 143
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Demonstrating the value of social to your CFO

Sprout Social

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. You don’t need a finance degree to make your case (although taking some classes may help), but you do need to speak in their language.

CMO 93