Duct Tape Marketing

JUNE 5, 2025

How The Nova Method Is Redefining PR and Brand Trust in the Age of AI written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett , a veteran entrepreneur and marketing communications expert with nearly 30 years in the field.

PR

SocialPilot

MARCH 10, 2025

View this post on Instagram A post shared by HubSpot (@hubspot) Meanwhile, a B2C lifestyle brand like Nike infuses trending internet humor into their memes, often playing on motivational themes with humor tied to fitness culture. Best for : Lifestyle, entertainment, B2C brands. Why Is It Important?

Gen Z

Sprout Social

MAY 19, 2025

In a traditional sense, influencer seeding is a PR strategy. For example, @tameli_g below received a gift from the B2C brand, Olehenriksen. Influencer analytics tools and management platforms are invaluable in bridging that gap and providing the data you need to measure impact. In some cases, brands dont start with paid deals.

Influencer Marketing

Martech

MAY 2, 2025

But Target manages to dodge these fair criticisms with the grace of a Russian ballerina. That managed to unite and irritate the Right and the pro-Pride community, who both perceived it as a lame attempt at appeasement. Participants’ reactions to the company and anything with its logo could be yet another PR disaster.

Shoppers

Buffer Marketing

JULY 18, 2022

So, on I went and launched Prohibition PR. Now we’ve grown into a medium-sized PR and social media agency. Network with creative people Networking is one of the most interesting lessons I learned in the first few years of running a PR and social media agency. I knew this would be challenging. What a ride this has been.

PR

Hubspot Marketing

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2C

Marketing Insider Group

APRIL 7, 2011

So if you work at an agency and are looking to move to the client side, if you’re considering the similarities and differences in B2B Marketing vs. B2C, or if you are still advocating for the effectiveness of social media inside your company, then this post is for you…. You also spent time in both the B2B and B2C world. Be patient.

B2C

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Andrew Seibert , Managing Partner of Imprint and Chairman of the Content Council, is deeply ingrained in the content marketing community. In fact, it can be hard to distinguish the signal from the noise.

Content Marketing

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social is a powerful PR and marketing tool. Our industry moves rapidly. Google tweaks its algorithm constantly.

PR

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Lee-Ann continues, “New AI-driven affiliate matching already exists on various networks, streamlining outreach and recruitment efforts, reducing the labor-intensive nature of program management to support faster growth.”

Affiliate Marketing

Search Engine Land

OCTOBER 28, 2022

As such, it is hard to dominate all skills (Technical, Data, Content, PR, Story Telling, Management and more). ” Holly Miller Anderson , Lead SEO Product Manager, Under Armour. Jon Clark , Managing Partner, Moving Traffic Media. ” Joe Devita , Managing Partner, Moving Traffic Media. Adaptability .

SEO

Hubspot Marketing

NOVEMBER 30, 2022

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR but in the online space. If you don't have a dedicated PR team, it can be hard to get started. Download our free PR kit below: Download This Guide.

Digital Marketing

Hootsuite

MAY 10, 2021

These operations involve large teams, multiple agencies, legal oversight, and enterprise-scale management tools, such as Hootsuite Enterprise. Big B2C (business to consumer) companies may already benefit from brand name recognition. Social media has become a primary channel for big companies to broadcast comms and PR messages.

PR

Hubspot Marketing

DECEMBER 13, 2023

In his article " Dawn of the Inbound Marketing Agency ," Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. What sets us apart is our insane project management capabilities.

Inbound Marketing

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. How to manage your content marketing strategy could become the post, “9 Ways to Manage Your Content Marketing Strategy and Stay on Track for Your Goals.”. It’s linked to from its PR pillar page : That’s how you do it.

PR

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required. Author: Megan Ziman Trust me, writing your first blog post can be scary. I’ll admit, I was scared.

Thought Leadership

Martech

NOVEMBER 30, 2023

The more sensitive the data is, the greater the risk the company runs in collecting and using it, ranging from PR fiascos to conversion friction to data breach exposure. In many B2C contexts, companies have collected customers’ birthdays. Do we really need each piece of information? Are we getting more value than risk?

Marketing

Orbit Media Studios

MARCH 29, 2023

More specifically are the actual social networks, the search keywords, the link attraction plans, the email list growth plans and outreach ideas for digital PR. B2C Service Example: Boat Maintenance Company Our buyer wants to take good care of an inflatable boat. Process and workflow How will the program be managed? Who owns it?

Marketing Strategy

Hubspot Marketing

FEBRUARY 15, 2024

Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. Let’s move from B2C and see how B2B can steal luxury marketing strategies. B2B or B2C, luxury or non-luxury — not required. The key here is subtlety.

Branding

Martech

OCTOBER 14, 2022

CMOs are responsible for creating and managing a profitable growth strategy. Overseeing all PR and public-facing communications. That means CMOs must now be able to manage all aspects of the business related to customer expectations and service, not just heading up marketing campaigns. Are a capability builder. Growth driver.

CMO

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Michael makes content marketing manageable! Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. As marketers, we’ve been trained to either speak B2B or B2C, often forgetting we are ultimately speaking to another human being.

Thought Leadership

Marketing Insider Group

JUNE 23, 2011

All employees are empowered but 13 community managers and 26 super users support over 6 million customer interactions. Alice Wilson ( @MissDallasAlice ), Manager of Social Media, Southwest. John Wolf, Senior Director of Global PR, Marriott. Matt Rozen ( @mattyroze ), Senior Manager of Social Media, Adobe.

Food

Marketing Insider Group

DECEMBER 15, 2010

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. B2B social media View more presentations from michaelbrenner. The answer is that we have to become social enterprises.

Telemarketing

Content Marketing Institute

NOVEMBER 19, 2017

This guide reveals this year’s top books for: Content marketing newcomers and holdouts – If you’re a newcomer to content marketing or dealing with holdout clients, management, and prospects who still need convincing , you’ll find an informed overview of the basics of content marketing and tips for getting started. Publishing and distributing.

Content Marketing

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. You can use this data to discover gaps in brand perception and take remedial steps for reputation management or to improve products or services.

Analytics

Search Engine Land

JUNE 26, 2024

Digital PR. Good communication and dedicated account management are crucial. Source: [link] They offer specialized solutions for various industries, including B2B, B2C, insurance, tourism, healthcare and ecommerce. Reputable link building companies use strategies like: Manual outreach. Guest blogging.

PR

Marketing Insider Group

DECEMBER 7, 2010

. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

Telemarketing

Rock Content

MAY 26, 2020

“ This post pulls together expert evidence on the best way for brand owners to manage marketing and promotional budgets, showcasing some of the best thinking from across the industry on navigating the post-lockdown period. PR and partnerships could represent another way to run marketing activities at no extra cost.

Non-Profit

Marketing Insider Group

DECEMBER 16, 2010

Now I still think we will always need channel managers like we do today with.com, email, etc. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Michael Brenner Dec 16 2010 Thanks Tom. And I agree with you. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

Telemarketing

Marketing Insider Group

DECEMBER 16, 2010

Now I still think we will always need channel managers like we do today with.com, email, etc. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Michael Brenner Dec 16 2010 Thanks Tom. And I agree with you. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

Telemarketing

Sprout Social

JULY 17, 2023

It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. Governance These teams develop guidelines and policies to ensure consistency and accountability in social media activities across the org—from content creation to engagement and crisis management. Or how you stack up to your competitors?

Key Performance Indicator

Content Marketing Institute

APRIL 25, 2018

Alternatively, if this SlideShare idea makes you or your management squeamish, create a skinny version for SlideShare that offers valuable information with a call to action to download the full version of your research. Amanda Subler, CMI’s PR consultant, shared her approach and provides detailed templates you can use.

PR

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. billion by 2026.

Digital Marketing

Content Marketing Institute

MAY 11, 2018

While B2C influencers tend to be celebrities , B2B influencers should be people your potential buyers trust for advice. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. Choose the right influencers to meet your goal.

Influencer Marketing

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Glad to be here, John.

CMO

Marketing Insider Group

NOVEMBER 16, 2019

The role of the CMO is changing, and it’s no longer all about advertising and brand management. Make sure your business leaders really understand and express your business values with a positive and supportive management style. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer

Orbit Media Studios

MAY 24, 2023

Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits. Taylor has been working in the non-profit sector for 15 years, holding different roles ranging from outreach coordinator to marketing manager.

Non-Profit