Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses.

B2C 134

B2C Market Trends Marketers Marketing 134

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered. Read on to learn about the key trends we discovered.

B2C 116

B2C Video Marketing Market Trends Thought Leadership 116

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

B2C 120

B2C eCommerce Retail Shoppers 120

Neil Patel

JULY 27, 2021

Why eSports Marketing? Why would a B2C business want to choose eSports marketing over another strategy? First, marketing in eSports allows you to reach a dedicated and engaged audience. 6 B2C eSports Marketing Strategies to Try. Another eSports marketing strategy is to sponsor a team.

B2C 145

B2C Advertisers Advertising Marketers 145

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand. Sprout’s data reflects this influencer marketing trend. Each sector has its strengths and challenges.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. Rise of neo-brutalism design.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. AI will change the affiliate marketing game. “As

Affiliate Marketing 134

Affiliate Marketing Market Trends B2C Transform 134

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Which other trends should be added to this list?

Market Trends 113

Market Trends B2C Thought Leadership Analytics 113

Hubspot Marketing

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

Market Trends 145

Market Trends Transform CMO Marketers 145

Litmus

DECEMBER 13, 2024

With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. Creating more email marketing automations has consistently been a top email marketing prioritya trend reinforced year after year by The State of Email survey.

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. How it works. Now, we need your vote! Learn more.

B2C 93

B2C Customer loyalty Email Marketing Place 93

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. Rise of neo-brutalism design.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Read on to learn: Trends Marketing Leaders are Following. Challenges Marketing Leaders Face.

Inbound Marketing 134

Inbound Marketing Social Media Marketing Influencer Marketing B2C 134

Trade Press Services Newsletter

OCTOBER 6, 2022

Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing. Feeling overwhelmed by AI?

B2C 124

B2C User-Generated Analytics Advertisers 124

Search Engine Land

FEBRUARY 26, 2024

The report covers a wide digital landscape and includes the results of their client survey, as well as insights and strategies for addressing the pain points and goals marketers face this year. Some of the key coverage areas include: Digital marketing spending trends. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Yet, it seems that just when you get going with your current strategies, something changes. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy.

Marketers 98

Marketers Marketing Customer loyalty CMO 98

Martech

MAY 3, 2022

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. The future of social media marketing. What are your goals?

Social Media Marketing 145

Social Media Marketing Gen Z Branding Millennials 145

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. 7 Ways to Get Better Results from Content Marketing. Source: Moz. Create Superb Content.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Rock Content

SEPTEMBER 25, 2020

Over the past few years, marketing strategies, whether online or offline, have all been focused on the B2B (business to business) and B2C (business to consumer) segments. If you keep in mind that companies are essentially made up of people, there is no way to neglect this human touch in Digital Marketing strategies.

B2C 87

B2C Communications Marketers Marketing 87

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promotion 96

Promotion B2C Retail Direct Mail 96

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. We’ve identified four major marketing trends from Salesforce’s newest State of Marketing report that are reshaping the way we do our jobs and how we connect with customers. The good news?

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Adobe Experience Cloud Blog

JULY 12, 2012

If you think that social media is only for B2C organizations, or that your customers are not using social media, think again. So, what can you hope to get from utilizing social media marketing? Use the right media : Incorporate inbound marketing strategy, like SEO and social media, to create awareness and generate leads.

Inbound Marketing 93

Inbound Marketing B2C User-Generated Marketers 93

Hubspot Marketing

AUGUST 29, 2022

If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues. Naturally, the public is already looking for ways to avoid breaking the bank — by reducing their budgets.

Entertainment 138

Entertainment B2C Price Marketers 138

Marketing Insider Group

JANUARY 10, 2022

Has there ever been a time when the marketing world has changed so much in such a short time? That has included consumer behavior, marketing trends, Web 3.0, and all that is impacting the ways marketing teams operate in today’s business environment. You’ll learn why content marketing matters.

Non-Profit 141

Non-Profit Marketers Marketing SEO 141

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. And, what are their plans and expectations for 2024 and beyond?

Thought Leadership 108

Thought Leadership Marketers Marketing B2C 108

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Keep scrolling to discover the key insights from the State of Marketing report!

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Hubspot Marketing

DECEMBER 20, 2022

60% of marketers believe influencer marketing is the most effective marketing trend. Buyers expect their experiences discovering and buying B2B and B2C goods and services to feel the same, regardless of who they’re buying from. 93% of all online interactions start with a search engine. Make it Easy to Buy.

Branding 125

Branding CRM Thought Leadership Millennials 125

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns.

Direct Mail 126

Direct Mail Gen Z Fashion Manufacturing 126

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 92

B2C Education Marketers Marketing 92

OnPassive Marketing

JULY 14, 2022

Overall, it is clear that content marketing is becoming more and more popular each year. Businesses that continue to produce high-quality content will be successful in gaining an audience, whether they are a B2B or a B2C companies. Content marketing is the second most popular method of growing an audience after social media marketing.

Content Marketing 95

Content Marketing Marketers Marketing B2C 95

SmartBrief - Marketing

JUNE 27, 2023

Video Content Video content is popular for B2B influencer marketing, with companies utilizing influencers to create compelling video content that captures the attention of their target audience. 96% of marketers say video is important to their marketing strategy.

Influencer Marketing 52

Influencer Marketing Whitepaper B2C Marketers 52

Rock Content

MARCH 4, 2020

This guide will go over: What is Digital Marketing. Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Digital Marketing Strategies.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. percent of the total global population.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116