Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 24, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Understand your audience. Understand your audience.

Marketing Plan 71

Marketing Plan Content Marketing B2C Whitepaper 71

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

APRIL 5, 2024

Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question.

B2C 119

B2C SEO Transform Marketing 119

Hubspot Marketing

MARCH 19, 2024

And, what are their plans and expectations for 2024 and beyond? 11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year.

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Rock Content

AUGUST 25, 2023

Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? If so, you need a great B2B content marketing strategy. Fortunately, creating a B2B content marketing plan is not rocket science.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Sound right?

Whitepaper 142

Whitepaper Marketing Plan Education Thought Leadership 142

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Dig deeper: 2023 in review: 3 key trends to inform your 2024 marketing plan Why are there new requirements for bulk senders?

Email Marketing 129

Email Marketing User-Generated B2C Education 129

Pam Didner

JUNE 2, 2022

If you decide to eliminate certain features of your products, will that decision make your existing accounts angry? How will that impact the projected revenue or future product roadmap? Then, your business strategy and revenue model will guide sales goals, marketing planning, content marketing efforts, and sales enablement.

Transform 83

Transform B2C Marketing Marketers 83

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Marketing Plan 75

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 75

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Lastly, offer an incentive, like a discount or free product, to boost completion rates. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Like age, gender, and location.

PR 102

PR Customer loyalty User-Generated Marketing 102

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Remind your shoppers about what they left behind with as many specifics as you can from the data you collect in your marketing stack. Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. According to Statista , 34.5%

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *. Measure long-term performance.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. So, where do you start?

Marketing Strategy 140

Marketing Strategy Thought Leadership Marketing Marketers 140

Neil Patel

JANUARY 27, 2021

Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. For marketing?

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

The Next CMO

SEPTEMBER 6, 2022

Although almost all B2B companies require a funnel to be constructed for determining metrics, some argue that a marketing funnel is less effective for setting and tracking B2C marketing metrics if the product has a short, uncomplicated decision cycle. What Do I Need to Get Started?

B2C 52

B2C Marketing Marketers Finance 52

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Marketing Insider Group

JULY 24, 2023

Metrics help you make the most of your B2B company’s online presence to generate qualified leads, show relevant content to your audience, and earn more sales on your products and services. How to Use GA4 in B2B Marketing One of the most critical aspects of B2B marketing is knowing how to target your audience.

Analytics 76

Analytics Key Performance Indicator User-Generated B2C 76

Marketing Insider Group

SEPTEMBER 6, 2021

Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value.

Marketing 126

Marketing Marketers B2C Price 126

Content Marketing Institute

JANUARY 12, 2018

Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). Almost half of the respondents said they were “doing digital marketing” without a defined strategy. New product launch? SmartInsights Click To Tweet. Rinse and repeat.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). What do you want to get out of your marketing plan?

Marketing 84

Marketing Marketers B2C Price 84

Lynton Web

JUNE 8, 2023

Read More : Build Out Your Entire Inbound Marketing Plan With Our Handy-Dandy Excel Template Step 2: Gather All Your Content Having easy access to all the content you want to review will make your audit go smoother. Content marketing plans typically feature different forms of content. Targeted Buyer Persona/Lifecycle.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. Not a plan: “Let’s make an industry report” A report is just a FORMAT for content, just like video or podcasts or case studies.

Marketing Strategy 99

Marketing Strategy Content Marketing PR Non-Profit 99

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Stryde — Best for eCommerce and B2C businesses. Source: Think With Google.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

CMO 91

CMO Communications Finance B2C 91

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Some examples include: Content marketing. Direct marketing.

B2C 87

B2C SEO Education Content Marketing 87

Litmus

OCTOBER 5, 2021

The future-fit CMO is a strategic partner to the CEO, someone expected to understand the business landscape well enough to articulate and predict which markets, products, services, or execution strategies will deliver the most profitable growth. Yesterday’s CMO was about communications, branding, and advertising.

CMO 98

CMO Transform B2C Marketing 98

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration.

Social Media Marketing 139

Social Media Marketing Marketing Strategy Thought Leadership B2C 139

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. and How will social media marketing help achieve them? And that social segment is key.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

MARCH 15, 2023

For example, consider this post, " 5 Steps to Create an Outstanding Marketing Plan [Free Templates]." You know that you'll learn how to create a marketing plan (in 5 steps), and you'll have templates if you need help. Do you wonder what this post will be about? Not at all. These Seven CEOs Explain Why. There you have it!

Millennials 98

Millennials CRM B2C eCommerce 98

Adobe Experience Cloud Blog

APRIL 10, 2015

But, treating email as something outside of a holistic marketing plan leads to incredible inconsistencies and missed opportunities. If a business isn’t sure whether its email marketing strategy is increasing sales, targeting the right audience, or boosting revenue, it’s time for marketing automation software.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Hubspot Marketing

MAY 13, 2022

But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. Quantitative and Demographic Information. Download the Template.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

AWeber

JANUARY 23, 2024

This is a key consideration, because most people don’t start email newsletters for the sake of it — they do it to make money, whether through… Selling paid newsletter subscriptions Running paid advertising or sponsored content campaigns Engaging readers to buy a product or service …or some other tactic. 6 - Substack Reviews Product Hunt: 3.8/5

Price 85

Price eCommerce User-Generated Affiliate Marketing 85

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Marketing Plans for 2021 and Beyond. But I’ve also worked with companies that are more B2C oriented. B2C Marketing and the Gaming Boom. Empathy and Pulse Checks.

CMO 52

CMO Tentpole B2C Retail 52

Neil Patel

AUGUST 5, 2021

The Federal Trade Commission (FTC) regulates the claims you can make when selling health and fitness products like supplements, weight loss tools, and health devices. People want to see how your products could benefit them, or how you can help them on their fitness and weight loss journey. There Are Regulations You Have to Follow.

Advertising 141

Advertising Advertisers Health User-Generated 141

Hubspot Marketing

DECEMBER 13, 2023

It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services. With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

Martech

JULY 14, 2023

For instance, an advertiser can include a QR code, send a customer a text or connect them with more information about their product or brand. Dig deeper: DTC marketers planning to up CTV/OTT spend this year Get MarTech! Action Ads can add any kind of action to a streaming ad that moves a customer down the funnel. In your inbox.

Shoppers 87

Shoppers Advertising Advertisers Marketing Plan 87