Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Thus, retention is gaining traction again as a strategic B2B marketing priority.

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”

Whitepaper 72

Whitepaper B2C Direct Mail Customer Acquisition 72

Neil Patel

FEBRUARY 13, 2023

First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Yes, You Can Market During a Recession I’ve established that marketing during a recession is possible, but what should this look like? Conducting market research. Working through a B2B lens?

Marketing 84

Marketing Marketers B2C Price 84

Econsultancy

DECEMBER 2, 2021

In a recent webinar , Ratul Shah, Head of Product Marketing for Customer Data solutions at SAP Customer Experience, explained how SAP has seen evidence of data and technology investment in the past 18 months. This is the antithesis of many traditional marketing strategies which may focus on acquisition and sales.

Management 98

Management Customer Retail eCommerce 98

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns. Virtual Pop-Up Shops.

Direct Mail 116

Direct Mail Gen Z Fashion Manufacturing 116

Search Engine Land

SEPTEMBER 14, 2023

But outside of extreme exceptions, any business with some degree of product-market fit is perfect for attracting superfans. This works for B2C (e.g., a marketer who pays for an audience research SaaS to craft better strategies for her clients – hello! Connect them to others. Help them achieve their goals.

Branding 136

Branding Marketing Marketers Communications 136

On24- CMO Confessions

JUNE 3, 2021

A DIY Marketing Degree. The Challenge of Marketing to Marketers. Bridging the Marketing and Sales Divide. Bringing B2C to B2B. At some point they were like, “Dude, we’re transferring you over to the marketing department.” I love the thinking around go-to-market strategy.

CMO 52

CMO B2C Manufacturing Law 52

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat.

PR 52

PR Marketing Marketers User-Generated 52

Search Engine Land

MAY 30, 2023

If your target market is on YouTube, you should be there – ready to answer their questions and educate them into remembering, buying and advocating for your product. Marketers have understood this message, but often they deprioritize YouTube based on the assumptions we discussed previously.

Branding 100

Branding Gen Z Transform Education 100

Use Insider

FEBRUARY 16, 2022

It is not ideal for B2C marketers. Here are some great selection tips from Insider’s VP of product marketing ??Srikant Define your overall marketing strategy, the gap in your current tech stack, and any specific preferences related to CDPs. I cannot integrate offline and online data.

Customer 52

Customer CRM Transform B2C 52

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. To market effectively, you need to create content that helps, educates, and informs your clientele. So B2B is a little bit different than you would see in your normal B2C types of marketing, right? Does it exist on your website?

SEO 60

SEO Whitepaper User-Generated B2C 60

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Duct Tape Marketing

SEPTEMBER 30, 2022

So we've got an in-house team that really cares for and leads our brand expression across all dimensions, product, marketing, other things as well. If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal.

CMO 75

CMO PR Marketing Marketers 75

Martech

NOVEMBER 8, 2021

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data. An evolving marketing data ecosystem.

Entertainment 93

Entertainment Transform Law Analytics 93

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Content Marketing 76

Content Marketing Telemarketing Inbound Marketing Customer loyalty 76

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Email marketing with content updates. Releases of new products or offerings. Combination of great service and great products.

Whitepaper 103

Whitepaper B2C Marketing Marketers 103

The Marketing Journal

JULY 31, 2021

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Marketing 40

Marketing Marketers Customer Millennials 40

Hubspot Marketing

JUNE 26, 2018

Let’s dive into why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively. Email marketing effectiveness There are 3.8 Product Marketing: Promote your products and services. Getting Started with Email Marketing.

Email Marketing 144

Email Marketing Real Estate Marketing Marketers 144

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103