SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers, in contrast, understand the whole journey and can create cohesive, cross-channel experiences.

Customer

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C

Martech

APRIL 17, 2025

Marketing leaders must look beyond surface-level metrics like product adoption or Net Promoter Scores (NPS) to lead this shift. By promoting a select variety of key differentiators, marketers can create contextually relevant content that addresses diverse customer needs. Email: Business email address Sign me up!

Customer

Vertical Response

NOVEMBER 10, 2024

Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates. Feedback from unsubscribers provides insights into why they opted out, helping refine future email strategies.

B2C

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. So, marketing is key to making sure the right audience is there to hear your message. Integrate with your marketing tracking.

Event Marketing

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. We all get busy trying to promote this product or that service. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document.

B2C

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Here’s how to get your B2B ecommerce strategy right, according to industry experts. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C.

eCommerce

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Sprout Social

JUNE 11, 2025

We’ve distilled insights from seven UK influencer marketing examples to help you prepare your influencer marketing strategy: How brands work with influencers in the UK Influencer marketing campaigns, including the influencer marketing examples we’ve detailed below, come in many different forms.

Influencer Marketing

Hubspot Marketing

JUNE 30, 2025

We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. Run regular social promotions and campaigns and track their success (e.g.,

Management

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. We’re all trying to market to human beings.

B2C

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Rather than promote its products, this approach builds camaraderie among the chronically online. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people.

Gen Z

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition

Martech

OCTOBER 24, 2024

Building an effective SMS strategy Effective SMS marketing strategies are built around deliverability. Marketers should keep different kinds of SMS messages in distinct buckets and be careful about sending each bucket of messages to the wrong customer segment. Not getting express promotional SMS content opt-in.

Shipping

Sprout Social

JUNE 5, 2025

Email marketing Email lists are valuable owned assets for direct communication with your audience. Newsletters, promotional emails and customer updates can nurture leads, drive conversions and build loyalty. Its the language we use to earn trust, influence strategy, and prove our teams worth across the business.

Thought Leadership

Neil Patel

MAY 30, 2025

Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing? The solution?

Manufacturing

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promotion

SocialPilot

JANUARY 27, 2025

What is a B2B Social Media Strategy? A B2B social media strategy is a carefully crafted plan that businesses use to connect, engage, and convert other businesses through social media platforms. B2B social media operates differently than B2C. Balance your posts between promotional, educational, and conversational content.

Thought Leadership

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers focused on improving user engagement and retention. Pro tip: Use Amplitude’s cohort comparison to test how different audience groups react to promotions or product launches. Amplitude : Offers deep insights into user behavior for optimizing marketing strategies. B2B-focused, not ideal for B2C.”

eCommerce

Vertical Response

MARCH 15, 2025

Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email. It stands out in the digital marketing landscape due to its low-cost, high-impact potential and its ability to enhance customer engagement. With a user base of over 4.3

Email Marketing

Hubspot Marketing

FEBRUARY 10, 2025

How to Build a B2B Influencer Strategy Examples of Great B2B Influencer Marketing Tips for B2B Influencer Marketing Success What is B2B influencer marketing? How is it different from B2C influencer marketing? In marketing, everything is guided by your audience. What you do, say, etc.,

Influencer Marketing

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Yeah, so I think in B2B, it's a little bit different than B2C.

Transform

SocialPilot

JUNE 18, 2025

See how they promote their products and redirect their YouTube audience to their website and product pages. However, social media thrives on long-term marketing strategy and relationship-building, not quick fixes. Without consistent engagement and strategy, progress feels stagnant.

Real Estate

SocialPilot

FEBRUARY 6, 2025

Limited options for easily sharing testimonials in marketing campaigns. Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 BBB doesnt take money for ads or promote specific companies, ensuring the reviews are trustworthy and unbiased.

Real Estate

Backlinko

AUGUST 5, 2025

Analyze Their Traffic Split Moving away from just traffic, you can learn a lot about your competitor’s SEO and content marketing strategy from the outside. Hollywood Feed’s Meta ads are a mix of product promotions and local messages. Tip: B2C brands often use Facebook, Instagram, and TikTok.

Food

Martech

MAY 5, 2025

Craft marketing messages that resonate emotionally, showing empathy and understanding. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Monitor market trends and adjust your marketing strategies accordingly to remain relevant and effective.

Marketing

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? First, ask yourself: who do you want to reach? What do they care about?

Copywriting

SocialPilot

JUNE 26, 2025

Here’s where it really shines for companies, agencies, and marketing pros: Generate Quality Leads: LinkedIn lets you get super specific with targeting things such as job titles, industries, seniority, and even company size. Promote lead magnets or events by targeting roles, industries, and company sizes with precision.

Gen Z

Campaign Monitor

MAY 30, 2025

Predictive Analytics: Forecast Customer Lifetime Value, churn risk, and next purchase date to optimize marketing strategies. 5 (5000+ reviews) Mailchimp has evolved from a simple email marketing tool into a comprehensive marketing platform.

eCommerce

Sales Force: CMO

APRIL 4, 2025

While marketing in many organizations has become synonymous with messaging and promotion, theres more to it in this age of customer relationships. Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C.

Marketing

Lusha

DECEMBER 9, 2024

B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. Why B2B Email Marketing Matters B2B email marketing is a key part of successful marketing strategies today. This encourages repeat business and loyalty.

Email Marketing

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do.

CRM

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. “Month-over-month U.S.

Gen Z

Sprout Social

MAY 19, 2025

And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. As you begin your influencer marketing strategy, you need to consider some key questions upfront: Should you send your products to creators for free? What should you expect in return?

Influencer Marketing

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish.

B2C