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Reaching consumers in the age of AI: What you need to know about search and social media

Martech

The modern buyer’s research path Understanding how consumers gather information before buying is critical for a successful marketing strategy. Eighty-six percent said search engines play a significant role in their decision-making when buying new products. Dig deeper: Free trial vs. demo: What’s more effective in B2B SaaS ads?

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Google tightens ad policies to align with Search spam rules

Martech

Neglecting site quality can now cut off both organic and paid traffic, significantly impacting revenue and disrupting marketing strategies. Sites affected by manual actions will experience a direct impact on ad campaigns, not just organic search performance. This increases the responsibility for PPC and SEO managers.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. While there are many ways to monetize a digital marketing blog, SEJs strategy includes syndicated content opportunities and banner ads.

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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. With these features, you can: Discover what different audiences are searching for and engaging with. How should B2B marketers use GA4?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. 12:44] Regarding brand marketing, how can I invest in that when I really can’t measure it? [18:45]

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Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales

Duct Tape Marketing

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales written by Guest Post read more at Duct Tape Marketing. While it is true that a lucrative market awaits you out there, let’s not overlook the local business opportunities you already have.