Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. It also opens up access to new markets, boosts brand awareness and generates more leads. LinkedIn is also an excellent place to network with other brands. LinkedIn DMs help you access these leads.

Management

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand.

Marketing Strategy

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. For marketers, the most significant change will be the replacement of preheaders with AI-generated summaries. Instead, Apple’s AI will generate summaries based on the email content.

Email Marketing

Litmus

DECEMBER 24, 2024

Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Heres where to place your attention. Test out AI design tools to see if they speed up your workflow, like generating variants of layouts, colors, styles, or images.

B2C

Hootsuite

OCTOBER 2, 2024

Increased productivity is a great place to start. They can also help you bring in a library of user-generated content. for those with an even mix of B2B and B2C, and just 5.7% for B2C brands. However, this also varied between B2B and B2C brands. Don’t go overboard here. for B2B brands, 7.9%

B2C

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

Manufacturing

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. It also opens up access to new markets, boosts brand awareness and generates more leads. LinkedIn is also an excellent place to network with other brands. LinkedIn DMs help you access these leads.

Management

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z

Exposure Ninja

AUGUST 12, 2024

Great B2B web design is about creating a website that looks nice and generates quality leads for your business. While many of the latest web design trends focus heavily on style, this approach often overlooks a critical aspect for B2B brands: lead generation. Good B2B web design is about creating a website that looks nice.

User-Generated

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Advertisers

Martech

NOVEMBER 13, 2024

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. Its Terminus Data Studio feature functions like a CDP for Terminus users.

B2C

Marketing Insider Group

SEPTEMBER 24, 2024

There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. It’s also required to drive meaningful change within the organization and effectively generate marketing results that are important to the business.

Transform

Search Engine Land

SEPTEMBER 16, 2024

Places to start include examining your ads, website experience or conversion process. Google rewards ads that provide a good user experience with lower costs. Landing page experience: If your landing pages don’t match user intent or have high bounce rates, again your Quality Score will be impacted.

User-Generated

SocialPilot

FEBRUARY 6, 2025

Almost everyone uses Google, making it the best place to collect and showcase customers’ positive experiences with your business. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience.

Real Estate

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. And how much revenue are they generating? Right behind them is Gen Z.

Transform

Hubspot Marketing

APRIL 15, 2025

Our survey results place TikTok among the top performers for social media engagement at 18%, competing directly with Instagram and YouTube. Some of the best brand moments Ive seen on the platform come from companies that actively engage with trends, respond to comments, and duet with users.

Social Media Marketing

Martech

JANUARY 22, 2025

The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. “There are no boundaries,” said Svikas.

Gen Z

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Transform

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. Ask your customers to share their experience.

Marketing

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. You place more value on something you “own.” Consider structuring the trial so that users can fully customize or personalize their experience. “For

Branding

Martech

NOVEMBER 11, 2024

I am the first generative AI chatbot for marketing technology professionals. Centralized data: An MPM platform gathers all our marketing data in one place. User-friendly interface: Look for a platform that is easy to navigate. It’s free and includes multiple expert personas to choose from, as well as an image generator.

Management

SocialPilot

APRIL 16, 2025

Would you blindly pick one or go read some reviews online to check what other users are saying? They give potential customers a place to compare, analyze, and pick the best tool as per their needs. They are also lead generation machines and brand reputation boosters for SaaS businesses. It has over 1.5 What Makes It Great?

User-Generated

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? That’s what online lead-generation platforms offer. Understanding B2B Lead Generation What is B2B Lead Generation? B2B lead generation is essential for sales and marketing in any B2B company.

CRM

Backlinko

AUGUST 5, 2025

Here are a few prompts you can try: Use Case Example Prompt What It Reveals General Discovery What are the best places to buy [your product] in [your market]? E.g. What are the best places to buy pet supplies online in the U.S.? You might also try content-driven ads or user-generated videos to boost engagement.

Food

Rock Content

JULY 11, 2024

Options like drag-and-drop functionality and automation make it user-friendly. Canva makes creating great-looking content simple with user-friendly templates and an intuitive interface. Users also get access to a robust free stock image library. Manage all of your social media in one place, effortlessly schedule posts, and more.

eCommerce

Martech

APRIL 22, 2025

Ending payments that freeze the ecosystem in place, including Googles multi-billion-dollar payments to Apple and Android device makers. Require Google to share user-side data, search index coverage, and ad performance data essential tools that help competitors train models, improve search results, and better compete. Data remedies.

Advertisers

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Campaign Monitor

MAY 27, 2025

5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 Complex Interface : The learning curve can be steep, with many users finding the platform overwhelming despite its powerful capabilities. 5 (1000+ reviews) SendGrid Developer-friendly email API-first architecture Free (paid from $19.5/month)

eCommerce

SocialPilot

APRIL 13, 2025

In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C. Reviews provide people with user-generated content and help answer a lot of their questions that your copy cant. Its like having your real customers tell your website visitors that This place is legit, just go for it.

Real Estate

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. 2024 has also been a very challenging year socio-culturally, and people want to have an escape online, and that place is moving toward Pinterest. And theyre searching and saving more than other generations.

Gen Z

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025.

Gen Z

Campaign Monitor

MAY 30, 2025

Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support. “ Campaign Monitor is the best.

eCommerce

Hubspot Marketing

NOVEMBER 21, 2024

Benefits of B2B Video Marketing B2B vs. B2C Video Marketing Building a B2B Video Marketing Strategy That Delivers Results B2B videos aren't just ‘nice to have’ anymore. B2B vs. B2C Video Marketing While both B2B and B2C video marketing are powerful tools, ‌they’re each geared toward meeting different audience needs and marketing goals.

Video Marketing

Hootsuite

NOVEMBER 21, 2024

When organic content resonates with wide audiences and is easy to share, brands get to generate buzz and build awareness of their products or services with new demographics. But just because unhinged virality works for the Duolingos of the world (fun, personality-driven B2C brands) doesn’t make it a realistic strategy for every brand.

Transform

Use Insider

AUGUST 5, 2025

Thanks to the wide range of capabilities and native channels, over 1200 brands like Adidas, Vodafone, and Lexus use Insider for various use cases like: Automating flows and campaigns across all customer touchpoints from a single place using Architect , our cross-channel customer journey builder.

Retail

Animalz blog

JUNE 24, 2025

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR.

B2C