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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57
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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. For B2C events, consider location or interests when targeting your demographics for digital ads. The year I turned 30, I started a new job. Also tucked in the job description?

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Acquisitions signal agencies are betting on influencer marketing

Martech

Stagwell is adding the influencer capabilities to its Stagwell Marketing Cloud’s PRophet Comms Tech Suite of tools for PR and marketing professionals. By integrating influencer marketing into its platform, which already includes tools for PR and media, it’s putting influencer tactics at the fingertips of its users.

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Google is keeping cookies in Chrome

Martech

“That’s their favorite PR thing from the last five years.” The day before the announcement, Bradley Keefer, CRO of Keen Decision Systems, said he expected the company to say something about cookies to distract from its latest antitrust loss.

PR 111
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Likewise, content marketing ranked in the top three for B2C. Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it. 6-8 years of experience in B2B/B2C marketing with a strong focus on lead generation, campaign strategy, and digital marketing.

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

This could work in your favor if youre a B2C brand. So, if you make them mad, it could turn into a PR nightmare. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. The majority of people use Reddit for personal interests only, with 56.3% saying they never use it professionally.

Gen Z 110
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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).