Ariyh

JANUARY 8, 2024

Previous insight: When to use direct mail vs email marketing (more insights here ) Women prefer functional, high-quality products, over pretty designs Topics : Product | Ecommerce For : B2C Research date : September 2023 📈 Recommendation Refrain from focusing on making products prettier to market them to women (e.g.

Product 62

Product Direct Mail eCommerce Law 62

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%).

New Technology 289

New Technology CMO B2C Marketing 289

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B products tend to be much more complex and at a higher price point. The company created their own promotional video for the ill-fated Fyre Festival using their own stock clips.

B2C 106

B2C Marketing Marketers Entertainment 106

Ariyh

NOVEMBER 27, 2023

📝 Intro You have a couple of products that you know customers love and buy in troves. So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. The study focused entirely on physical products. Here’s all you need to know.

Product 67

Product Shoppers eCommerce Fashion 67

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences.

Transform 96

Transform B2C Shoppers eBook 96

Ariyh

FEBRUARY 13, 2023

. 📝 Intro Say you buy from one of these two promotions: Buy a blazer and a matching tie for $60. Which of the two different promotions would make you less likely to return the first blazer you bought, and buy the other one instead? You will drastically reduce returns of your product and cut your costs. 9 vs. 6.10/9)

Product 52

Product Promotion Shipping B2C 52

Ariyh

APRIL 10, 2023

Try Storyblok - the next-generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels Over 140,000 marketers and developers use it. Mention your product’s material (e.g. recyclable paper), production (e.g. Curious why?

Product 57

Product Price B2C Food 57

Ariyh

JANUARY 23, 2023

. 📝 Intro We’ve seen before how impactful tweaks to images of your products can be. You can even position your product on the right side of the image, so it feels graspable (and more valuable) by the viewer. But what about the actual product? People are naturally attracted to shiny products. Click here.

Product 52

Product B2C Price Analytics 52

Ariyh

APRIL 3, 2023

We’ve seen how placing your product further or closer to a model can make your brand seem either prestigious or mainstream, and that rational vs emotional messages work best in different positions. But there’s another fundamental choice you face when finalizing your product images or ad creatives. a minivan or sedan).

Product 62

Product B2C Price Advertising 62

Ariyh

JANUARY 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 15,558 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Online shopping is much more than just visiting a product page. No matter where people come across you (e.g. Click here.

Product 52

Product Energy B2C Price 52

Ariyh

FEBRUARY 6, 2023

. 📝 Intro There are 3 main types of images that people can take with your product (e.g. You see the hand holding the product, but not the person’s face Selfie. The person’s face, with the product Product alone. 150+ more insights here ) Images of products being held boost sales.

Product 52

Product Transform User-Generated B2C 52

Martech

MAY 16, 2024

Customer experience is solely the responsibility of the CX team’ Every department — from marketing to product development to sales — plays a role in shaping and delivering the customer experience. Don’t forget that many expectations for B2B interactions are rooted in personal B2C experiences. but with a shifted mindset.

Customer 112

Customer B2C Transform Customer loyalty 112

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Given the subject matter and McDonald’s involvement in the production, “investigative” is a term best used loosely.

B2C 88

B2C Content Marketing Food Transform 88

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. B2C Marketers Find Success with Content Marketing.

B2C 21

B2C Content Marketing Product Millennials 21

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. That’s just a fact.

Gen Z 119

Gen Z B2C Shipping Marketing 119

Search Engine Land

DECEMBER 21, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. You probably know the feeling if you have friends who work in B2C marketing. “Oh, For years, the B2B marketing playbook was pretty boring – even a bit annoying.

Transform 115

Transform B2C Whitepaper Marketing 115

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Product management. It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Marketing departments drive: .

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Neil Patel

NOVEMBER 19, 2021

There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. Examples of actions you might want your visitors to take include: signing up for a newsletter downloading a free product demo scheduling a call subscribing to a newsletter using a discount code. Use User-Generated Content (UGC).

B2C 141

B2C User-Generated Energy Promotion 141

Martech

DECEMBER 19, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, For years, the B2B marketing playbook was pretty boring and even a bit annoying.

Transform 110

Transform B2C Whitepaper Marketing 110

Customers.ai

MARCH 20, 2023

In this blog post, we’re going to share some new, fresh and effective sales prospecting email templates for both B2B and B2C businesses. Even better, But that’s not all, we’re also going to talk about a game-changing software that has made targeted sales prospecting possible for B2C businesses. See the new Customers.ai

Real Estate 99

Real Estate B2C Transform Direct Mail 99

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? started in 1998).

Branding 110

Branding Real Estate eCommerce Copywriting 110

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. You go through the steps of research, ideation, content creation and promotion. What is the difference between B2B & B2C SEO?

SEO 116

SEO B2C PR Whitepaper 116

Hubspot Marketing

DECEMBER 13, 2023

B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products. From Emma Chamberlain’s Chamberlain Coffee to Marianna Hewitt’s Summer Fridays, creators are expanding their influence to create stand-alone products and build their empires.

Gen Z 119

Gen Z B2C User-Generated Branding 119

Search Engine Land

MAY 10, 2023

It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. These tools enable assembling any data point to target members with more personalized promotions. “As Head of R&D of our loyalty products, I’m thrilled with Comarch’s recognition in Forrester Wave.

Management 111

Management Customer loyalty B2C Promotion 111

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 130

Branding B2C Real Estate User-Generated 130

Rock Content

AUGUST 25, 2023

Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? Brand Voice: B2C marketing allows you to put a ton of personality into your brand voice as you seek to make a one-to-one connection with your customers.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Hubspot Marketing

OCTOBER 30, 2020

The four P's are meant to help marketers consider everything about a product or service when they're deciding how to market something for their business. You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. Where are customers looking for your product?

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Ariyh

JUNE 12, 2023

Previous insight: Friends make influencers more engaging (more insights here ) People watch disappearing content for longer and with more attention Channels : Social Media | Video Ads | Image Ads | Ads | Content | User-generated content | Influencer marketing For : B2C. ✋ Limitations The research focused only on images and video.

B2C 107

B2C Price Promotion User-Generated 107

Ariyh

OCTOBER 16, 2023

Use the complete comparison guide of the BEST help desk products out there. 🛍️ Create the promotions you want – without the dev time Are you wasting time custom developing your promotions? Are your customers frustrated? Maybe it’s time to upgrade your help desk software. What's inside?

B2C 124

B2C Price Promotion eCommerce 124

Exposure Ninja

AUGUST 11, 2023

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Hubspot Marketing

MAY 31, 2024

Second, the best native ads offer value-based content designed to be entertaining or informative for the user, rather than pushing a product. In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. This naturally makes native advertising more engaging.

Advertising 96

Advertising Advertisers Gen Z Inbound Marketing 96

Customers.ai

FEBRUARY 6, 2023

This recognition was based on the ease of use of implementation, strong integrations with supporting products, immediate ROI, strong support team and continuous product enhancements. MobileMonkey was recognized among the top go-to-market tools of 2022 (Figure A), along with tools like Apollo, Attentive, and GMass.

B2C 98

B2C Marketing Marketers Promotion 98

Customers.ai

FEBRUARY 6, 2023

This recognition was based on the ease of use of implementation, strong integrations with supporting products, immediate ROI, strong support team and continuous product enhancements. as a fast-growing and go-to-market tool is a testament to our focus on product-led growth. Customers.ai The post Customers.ai

B2C 98

B2C Marketing Marketers Promotion 98

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent vs. 48.7

CMO 130

CMO Finance Marketing Marketers 130

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. With its horizon expanding in B2B, it is also well renowned in the B2C industry.

Influencer Marketing 91

Influencer Marketing User-Generated Education CRM 91

Hubspot Marketing

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. Take a look at this chart comparing B2B and B2C customers. for b2c marketing. for b2b marketing.

B2C 144

B2C Social Media Marketing Marketing Marketers 144

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Promote Your Content Across Different Platforms.

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144