Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. This is especially important if creating a beautiful product comes at the cost of quality loss. This in turn becomes a stereotype, even in non-beauty products.

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

SEPTEMBER 18, 2023

It depends on what you want to highlight - or minimize - about your product. Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. 🏢 Companies using this Functional products (e.g.

Product 90

Product Health eCommerce B2C 90

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B products tend to be much more complex and at a higher price point. The company created their own promotional video for the ill-fated Fyre Festival using their own stock clips.

B2C 108

B2C Marketing Marketers Entertainment 108

Ariyh

APRIL 10, 2023

Try Storyblok - the next-generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels Over 140,000 marketers and developers use it. Mention your product’s material (e.g. recyclable paper), production (e.g. Curious why?

Product 57

Product Price B2C Food 57

Ariyh

NOVEMBER 27, 2023

📝 Intro You have a couple of products that you know customers love and buy in troves. So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. The study focused entirely on physical products. Here’s all you need to know.

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

FEBRUARY 13, 2023

. 📝 Intro Say you buy from one of these two promotions: Buy a blazer and a matching tie for $60. Which of the two different promotions would make you less likely to return the first blazer you bought, and buy the other one instead? You will drastically reduce returns of your product and cut your costs. 9 vs. 6.10/9)

Product 52

Product Promotion Shipping B2C 52

Ariyh

JANUARY 23, 2023

. 📝 Intro We’ve seen before how impactful tweaks to images of your products can be. You can even position your product on the right side of the image, so it feels graspable (and more valuable) by the viewer. But what about the actual product? People are naturally attracted to shiny products. Click here.

Product 52

Product B2C Price Analytics 52

Ariyh

APRIL 3, 2023

We’ve seen how placing your product further or closer to a model can make your brand seem either prestigious or mainstream, and that rational vs emotional messages work best in different positions. But there’s another fundamental choice you face when finalizing your product images or ad creatives. a minivan or sedan).

Product 62

Product B2C Price Advertising 62

Ariyh

JANUARY 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 15,558 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Online shopping is much more than just visiting a product page. No matter where people come across you (e.g. Click here.

Product 52

Product Energy B2C Price 52

Ariyh

FEBRUARY 6, 2023

. 📝 Intro There are 3 main types of images that people can take with your product (e.g. You see the hand holding the product, but not the person’s face Selfie. The person’s face, with the product Product alone. 150+ more insights here ) Images of products being held boost sales.

Product 52

Product Transform User-Generated B2C 52

Ariyh

NOVEMBER 20, 2023

Find out why Click here to sponsor Ariyh (sold out for 2023, booking for Jan 2024) 📝 Intro You're putting some of your products on sale, as it’s time to get rid of some old stock. When possible, end your discounted price with.99 99 and make sure to show the original price next to it. a specific price of $4.87

Price 87

Price B2C eCommerce Retail 87

Hubspot Marketing

OCTOBER 30, 2020

The four P's are meant to help marketers consider everything about a product or service when they're deciding how to market something for their business. You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. What is the value of your product?

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Ariyh

JANUARY 1, 2024

Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers use it. For example, send educational content, discounts, or product updates. The effects for other products (e.g.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Ariyh

OCTOBER 16, 2023

Use the complete comparison guide of the BEST help desk products out there. 👀 Pros and cons of popular tools Key user reviews Transparent pricing Risk-free trials Compare customer support software Want to sponsor Ariyh? Are your customers frustrated? Maybe it’s time to upgrade your help desk software. What's inside?

B2C 124

B2C Price Promotion eCommerce 124

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2

CMO 130

CMO Finance Marketing Marketers 130

Ariyh

JUNE 12, 2023

Previous insight: Friends make influencers more engaging (more insights here ) People watch disappearing content for longer and with more attention Channels : Social Media | Video Ads | Image Ads | Ads | Content | User-generated content | Influencer marketing For : B2C. ✋ Limitations The research focused only on images and video.

B2C 107

B2C Price Promotion User-Generated 107

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? started in 1998).

Branding 110

Branding Real Estate eCommerce Copywriting 110

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. charging for returns, comparing the product to a jewel).

Manufacturing 114

Manufacturing Transform Price Marketing 114

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Here’s a list of top Prime Day promotions compiled by mobile and consumer data platform data.ai. Many of the promotions are tied to loyalty programs.

eCommerce 109

eCommerce Shoppers Retail Price 109

Ariyh

JANUARY 22, 2024

Because of that, your product arrived two weeks late. Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. 20% price compensation). Here’s all you need to know.

Shipping 67

Shipping B2C Food Price 67

Ariyh

MAY 29, 2023

Previous insight: Price placebos are weaker than we thought (more insights here ) Suggested tip amounts backfire Channels : Customer Service | Customer Experience | Reviews For : B2C Research date : February 2023 📈 Recommendation Don’t include suggested tipping amounts on your receipts (e.g. for 15% gratuity, $28.48

Food 102

Food Price B2C Promotion 102

Hubspot Marketing

APRIL 20, 2023

Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. Pricing: Paid tiers run from $45 to $3,600 per month depending on company size.

Price 99

Price CRM User-Generated B2C 99

Ariyh

DECEMBER 19, 2022

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! a glass) close to your product in your creatives (e.g. The same applies to products placed near those objects.

B2C 52

B2C Transform eCommerce Retail 52

Exposure Ninja

AUGUST 11, 2023

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. P.S.: Sustainability helps signal that your products are high quality , especially if you are a new brand. People will be willing to pay a higher price. Why choose them? Click here.

Logistics 62

Logistics Price Law Shipping 62

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. During the 1990-1991 recession, McDonald’s decreased its advertising and promotion budget, while Pizza Hut and Taco Bell did the complete opposite, according to Pathfind. B2C will feel it first. Make the move to video.

B2C 95

B2C Health Marketing Marketers 95

Ariyh

NOVEMBER 6, 2023

📝 Intro Your potential customer is visiting your product page. It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). ”) Clearly explain the product’s measurements (e.g. ”) reduced product returns by 69.3%

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

JULY 24, 2023

Start off by optimizing your prices, with Ariyh’s Playbook of Pricing & Promotions (more playbooks coming soon!). The email includes a few recommendations for similarly priced options of different sneakers. more satisfied with the return experience This technique does not increase the rate of product returns.

Shipping 52

Shipping eCommerce Logistics Retail 52

Customers.ai

DECEMBER 18, 2023

From competitor analysis and targeted event promotion to enhancing ad retargeting efforts, reverse IP lookup has been used to refine and optimize various aspects of the marketing and sales funnel. Personalization means knowing their name, their company, the product or service they are looking for, and much more. The Customers.ai

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Neil Patel

MARCH 1, 2023

The right keywords mean people can find you when searching for products and services like yours. B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2C marketing, the only decision-maker you’re worried about is the customer.

B2C 91

B2C SEO User-Generated Shoppers 91

Ariyh

AUGUST 28, 2023

more interested in learning more The effect works for a broad range of both products and services, and when products are bought for various different reasons (e.g. more interested in learning more The effect works for a broad range of both products and services, and when products are bought for various different reasons (e.g.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Martech

JULY 13, 2023

The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Discounts weren’t as dramatic this Prime Day as in some previous years and promotions. Prime Day discounting was down 15% YoY (meaning higher prices as compared to the list price). Why we care.

eCommerce 96

eCommerce Retail Shoppers Price 96

Martech

JULY 14, 2022

For instance, in 2020, the Prime Day promotion was pushed back to October. Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Processing.Please wait.

Shoppers 129

Shoppers Retail Price Promotion 129

Ariyh

JUNE 19, 2023

Broaden your marketing expertise, find out how 3 marketers succeeded using product partnerships: Charla from Spryker, talks about the power of co-marketing Stephanie from Bynder explains how integrations fuel ecosystems Malik from Netlify shares how to get big wins with tech partners Register now Want to sponsor Ariyh?

Retail 57

Retail B2C Price Advertising 57

Ariyh

MAY 1, 2023

Every week, you’ll get a shortlist of great tools to make you more productive. This study focused on ‘luxury’-positioned products. It may work on premium or high-quality products too, but this was not tested. It will make your product feel more enjoyable and luxurious. Subscribe Want to sponsor Ariyh?

Price 57

Price B2C Product Market Research 57

Ariyh

FEBRUARY 27, 2023

Research found that 90% of the sales increase they caused was from people buying products not in promotion. Doing this with a friend makes both people much more likely to redeem the coupon and buy your products. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? forwarded email).

Price 52

Price B2C Promotion eCommerce 52

Martech

MAY 15, 2024

I think back when colleges were beginning to teach marketing, they were focused on the four Ps — product, price, place, promotion. It would make it easier for their team to manage the products on their ecommerce platform. I think that’s very important and you see it a lot in financial services products and healthcare.

Direct Mail 85

Direct Mail Transform eCommerce New Technology 85